1. SAP UNIFIED
STOREFRONT
Creating a best-in-class user experience for
the worlds Business Software Leader.

2. Are you interested in hearing more about our services,
or simply just want to say hello? Write us.
hello@vertic.com
www.vertic.com
© 2013 Vertic. All rights reserved.
UX / UI
Challenge
The fundamental challenge for every
website or application is to let users
accomplish their intended tasks as
easily and directly as possible.
Use is motivated by usability, there-
fore, web applications should be
self-evident and self-explanatory.
The complexity of designing an opti-
mal user interface has been further
enhanced by the emergence of the
abundance of mobile and tablet de-
vices that leaves desktop web design
inconsumable on smaller screens.
Users, however, expect consistent
communication and optimized us-
ability across devices.
Solution
The solution is to create a user in-
terface that gives the user the abili-
ty to complete a task as seamlessly
and quickly as possible.
This can be accomplished by creat-
ing a clear and concise user flow,
eliminating unnecessary copy, and
implementing simple navigation.
Responsive Web Design (RWD) en-
sures a consistent user interface
across any device. RWD is a device
–independent design approach to
which a website makes its content
available to relevant users, regard-
less of the device from which they
choose to access it.
Responsive Design dynamically
re-sizes images and text, adjusting
site architecture to be optimized
for the individual screen, and there-
fore made ready for future devices.
Benefit
Reaching users consistently across
devices with an optimal user inter-
face will increase user consump-
tion and consequently create pref-
erence and loyalty.
Businesses are gradually realizing
the benefits of investing in user in-
terface benefits that relate to digi-
tal performance and range from a)
increased sales on ecommerce
platforms and conversion rate, b)
increased visibility in search en-
gine results, and c) saved time and
cost on tablet and mobile develop-
ment and site management.
Vertic Service Lines

3. Are you interested in hearing more about our services,
or simply just want to say hello? Write us.
hello@vertic.com
www.vertic.com
© 2013 Vertic. All rights reserved.
Challenge
SAP, the software giant, has multi-
ple store owners and platforms
with no single entry point to
stores. As a result, experience and
design were deeply fragmented
with the Stores featured on multi-
ple platforms and sites, including
HTML, Silverlight and iOS native
app. Additionally, SAP was primed
to launch a new HTML 5 store via
the Tablet, adding to the design di-
lemma.
Solution
It began with visual alignment.
With the upcoming launch of the
Tablet SAP Store, Vertic created a
unifying design that was flexible
enough for all of the platforms as
well as the Tablet SAP Store in HT-
ML 5. Those unifying design ele-
ments were then expanded upon
in phase 2. User experience best
practices were brought into the
mix to rethink the user experience
in terms of user needs, user jour-
ney, navigation and prioritization
and flow of content across pages.
The Phase 2 redesign used a Re-
sponsive Design methodology
that ensures mobile accessibility
in a single HTML 5 design while
delivering a cohesive online brand
experience across devices and a
prioritization of content based on
user needs.
Result
SAP Store has transformed and re-
defined the concept of the indus-
try’s online shop. The SAP Store is
built on a B-to-B-to-C approach
and as more solutions become
available online and across devic-
es, SAP continues to gain traction
and reach new and existing cus-
tomers.
SAP
UNIFIED
STOREFRONT
Creating a best-in-class user
experience for the worlds
Business Software Leader.
Vertic Case Studies