1. Adrian’s Laser Tag
By: Lucas Nero, Alexis Kunkel, Thiago Sanchez,
Cindy Geer

2. Mission
Statement
Our Laser Tag Business will offer an enjoyable,
pleasant atmosphere while being committed to
maintaining an environment that is entertaining for
everyone. Our trained staff will ensure the safety of
all customers and assist with various group
functions such as birthday parties and
achievement events. This is a family friendly
business that strives to create a fun, enjoyable
experience for people of all ages.

3. Our Location
Space 1:
Space Available: 3,500 SF
Rental Rate: $11.50/SF/YEAR
Space Type: RETAIL
Date Available: FEB. 2013
Lease Type: NNN
Lease Term: 60 MONTHS
Parking Spaces: 300

4. We Found A
Location!
1370 SOUTH MAIN ST.
ADRIAN, MI 49221

5. Floor Plan
• Less customizable, rental building
• Building follows a loop form floor plan
• The arena is a free-flow design

6. Prices
Tickets:
15 Mins- $6
30 Mins- $10
1 Hour Party- $60
T-Shirts- $15
Food Baskets- $5
Drinks- $2

7. Marketing
• $5000 budget
• Online advertisements
• Local newspaper advertisements
• Radio advertisements
• http://adrianslasertag.weebly.com

8. Year 1 Expenses/Revenue
Expense
s Revenu
e
Profi
t
-39,120

9. Year 1 Expenses/Revenue
Breakdown
Profi
t
-39,120

10. Year 2 Expenses/Revenue
Breakdown
Profi
t
20,880

11. Through the Years…
Profit After 3 Years
Year
1
Year
2
Year
3

12. Arena Design
• Neon colors/black light effect
• Obstacles throughout the arena
• Loud, exciting music in the arena
• New, durable equipment in multiple colors

13. SWOT Analysis
•STRENGTHS:STRENGTHS:
-Unique business in Adrian-Unique business in Adrian
-Available for everyone-Available for everyone
-Great location-Great location
-Better advertising campaigns-Better advertising campaigns
•OPPORTUNITIES:OPPORTUNITIES:
-Ability to serve additional customer-Ability to serve additional customer
groupsgroups
-ability to grow due to increase in-ability to grow due to increase in
market demandmarket demand
-Ability to transfer skills/technology to-Ability to transfer skills/technology to
new ideasnew ideas
WEAKNESSES:WEAKNESSES:
-Population in Adrian-Population in Adrian
-Income population in the area-Income population in the area
-Subpar profitability-Subpar profitability
-Too narrow a market-Too narrow a market
-weak market image-weak market image
THREATS:THREATS:
-Second laser tag business in Tecumseh-Second laser tag business in Tecumseh
-Weather-Weather
-Slower market growth-Slower market growth
-Changing customers needs and tastes-Changing customers needs and tastes

14. Sources
• httphttp://://memegenerator.net/instance/37351008memegenerator.net/instance/37351008
• http://http://www.quickmeme.com/meme/3sip43www.quickmeme.com/meme/3sip43
• http://http://www.steradiantech.com/xseries/s7x/index.htmlwww.steradiantech.com/xseries/s7x/index.html
• Nickels, McHugh. Management and Leadership. Business. Print. P. 183.Nickels, McHugh. Management and Leadership. Business. Print. P. 183.
• Location Photo credit: CindyLocation Photo credit: Cindy
• http://www.loopnet.com/Michigan/Adrian-Commercial-Real-Estate/http://www.loopnet.com/Michigan/Adrian-Commercial-Real-Estate/
• Realtor was contacted through phone and email.Realtor was contacted through phone and email.
• Cohn Commercial Properties.Cohn Commercial Properties.