3. Intern Name: Johnny Revels
College Name / University: West Los Angeles College/ Cal State L.A.
(Transfer)
Major / Year: Communications (3rd year)
Department Intern worked for: CityWalk Marketing & Special Events
Sales
Name of Manager: Kim Weedmark and Rose Gonzalez
Introduction
4. CW Metrics
• Findings
• Universal CityWalk Hollywood has 60 venues occupying
the property
• Of these 60 venues, Universal has complete or partial
ownership in 3 of them: Pink’s Hot Dogs, Universal
Studio Store CityWalk and the AMC Movie Theater
• 14 of the 60 operating venues have the capability to
provide offsite group opportunities at their respective
locations
5. The Lineup
• Of the 14 CityWalk venues, 9 are sit-down restaurants, 2 are night clubs
and 3 are activity based in Jillian’s Bowling, iFLY, and our AMC Theater
6. Objective: To increase awareness of our CityWalk tenants who have the
venue space for offsite group opportunities
Background: Our partnering hotels have requested a centralized means of
accessing information regarding our CityWalk tenants and their respective
Special Event capabilities
Project Approach: Create a brochure that provides on-hand venue
specifications of our CityWalk tenants, made available at our partnering
hotels and via e-mail
CW Venue Group Brochure
7. CW Venue Group Brochure
Each page of the brochure will contain…
12. • Locale- Worldwide including CityWalk
• Specs
– 18 screens/theaters totaling 3,436 seats
– 1 IMAX in 70mm and digital format
– Theaters range from 100 seats to 375 seats
– All theaters have Stadium Seating
– Digital-DCP Format
– State of the Art Surround Sound
– Branding opportunities throughout
• *Catering food options available
Special Event Contact
Angela Griffin, Sales Manager
Phone: (818)-622-3484
Email: angela.griffin@nbcuni.com
13.
14.
15. • Locale- Over 175 locations worldwide including 18 hotels and 8 casinos
• Restaurant Style- “Classic American fare with a Southern flair.” Alcohol
served.
• Specs
Seated Reception Style
– Main Dining- Up to 150 people
– Main Dining w/ Bar- Up to 176 people
– Madonna Patio- Up to 50 people
– Guitar Patio- Up to 34 people
– Guitar Patio w/ Lounge- Up to 50 people
– Mezzanine- Up to 130 people
– Mezzanine w/ Bar- Up to 141 people
– Mezzanine Patio- Up to 64 people
– Venue Buyout- Up to 450 people
Cocktail & Buffet Reception Style
– Up to 350 people
– N/A
– N/A
– N/A
– N/A
– Up to 175 people
– N/A
– N/A
– Up to 1000 people
Special Event Contact
Alison Maas, Sales & Marketing
Manager
Phone: (323) 606-7150
Email: alison_maas@hardrock.com
16.
17. Recommendations
Key Recommendations…
• Continue using 3rd party partners as a means of generating
exposure and inducing foot traffic for CityWalk tenants
• Review and update the brochure information on a quarterly basis
• Explore new opportunities of expansion with 3rd party partners, such
as the W Hotel Hollywood for example
18. Key Internship Learnings
• Benchmarking competitors
• Small group presentation skills
• Teamwork amongst multiple branches of the
Sales & Marketing Dept. to complete tasks
• Establishing and maintaining professional
relationships
