5. The Penny Gap
Free
Demand
£0.01
Price
Venture Capitalists talk about the huge gap between demand
for a free service, and the much lower demand as soon
as it costs just one penny
From a diagram by Josh Kopelman, First Round Capital
6. The ‘Doing’ Gap
Idea
Viability
Thinking Doing
I think the same principle applies in the difference between Thinking and Doing.
Anything seems possible, until you start trying to do it
7. This is what I’m doing – based on my Co-Founder’s original idea of
self-reporting for children in care.
It’s a web app to help Primary School children articulate how they
feel, and to make it easy for teachers to see who needs some help
8. We prototyped it, and tested it with 109 kids in 6 schools,
ranging from 6 to 11 years old. The response we got was better
than we could have hoped.
14. “Faster, Faster, until the thrill of speed
overcomes the fear of death.” Hunter S. Thompson
Impact
(on everything
else in your life)
Speed / Effort
Don’t believe the tech press – faster isn’t always better
16. But….
Learning stuff
Talking to interesting people doing interesting things
Thinking about how to improve things
Makes you a more valuable employee
17. And sometimes, unexpected things happen.
This is a sample of the output from our prototype where the
kids wrote whatever they wanted in the system
18. This is the note that one of the children wrote to us.
It’s the moment when your baby smiles at you for the first time.
The time when you realise it’s worth it.
