Successfully reported this slideshow.

Digital, can we kill this word for good? 16.12

4,170 views

Published on

Published in: Business

Digital, can we kill this word for good? 16.12

  1. 1. Digital, can we kill this wordfor good?Mel ExonManaging Partner, BBH Labs@bbhlabs@melex
  2. 2. YES
  3. 3. “Social networks will be like air” Charlene Li, Altimeter Group, SXSW 2009
  4. 4. YES[Hang on just a minute... ]
  5. 5. ?
  6. 6. Birth
  7. 7. SexBirth
  8. 8. Death Sex Birth
  9. 9. Death Sex Digital . Birth
  10. 10. 10,000 hours
  11. 11. “Digital may be everyday, but its not effortless... It’stime to stop all the nonsense about trying to call thisstuff this or that. Only thing that matters is whetherit’s good or not. The only thing more stupid than allthe word-monkeying is denying that technology,code and making things out of bits and bytes isimportant.”Iain Tait in New Media Age, 17.11.10
  12. 12. NO,[So...]Let’s NOT kill the word just yet.
  13. 13. Thank you | MerciCristal Festival16.12.10Mel ExonManaging Partner, BBH Labs@bbhlabs@melex

×