Analysis of your submissions for Exercise 2 - Social Media Crisis

1. SMM 2015 - Exercise 2
Aggregated Numbers – Based on
Submissions
Lester Allan Lasrado
Social Media Crisis

2. Exercise 2 (1) – 31 submissions graded
 Social Media Crisis Investigated -> 4 groups chose Jensen’s Bøfhus, while Nestle
and Starbucks crisis having three each.
 Overall Submission Quality – I am very happy that mostly all groups followed the
guidelines prescribed, indicating maturity of the students.

3. Reflections from Exercise 2 (2)
 Use of Theoretical concepts -> 72% of the submissions graded as good
and 28% excellent in use of theoretical concepts. The presentation of sequence of events
leading to the crisis was done extremely well in many of the groups.
 Need to use social data model from readings -> Majority of the
groups used term “Actors”, However I would advice all to use the reading and describe the
events in terms of “Actors” taking “Actions” on “Artifacts” in case you decide to use this in
your final project exams.

4. Reflections from Exercise 2 (3)
 Overall quality has been excellent -> Overall the presentations were structured well, logically
supported by evidence.
 For personal feedback-> Please check the attached excel sheet.