This indicates that devices with better usability (i.e., larger screen size, touchscreen) andthose with features that allow more interaction between the advertisement and the device’sfunctionality (e.g., click to call, expand, play video) have better monetization potential than lesscapable and less user-friendly devices.Market share is important. Windows phones have most of the advanced features of Android and iOS, but low user adoption stifles performance.
The Opera Mini ad placements - Opera Mini ad placements are highly optimized and customized for the Opera Mini UI. The Opera Mini Smart Page is not a typical website, its a UI feature that allows us to serve dynamic content to users. Opera has developed 2 types of ads in the Smart Page, graphical boxes and text ads.- The ad formats in the Smart Page are custom formats, important that advertisers, agencies or ad networks submit the ads in the right formats. - Opera Mini Smart Page ads do NOT support animations or rotation of images.
MMA FORUMTHE INTERCONTINENTAL ,SAIGONHO CHI MINH CITY , VIETNAM25th OCTOBER, 2012
MMA FORUM THE INTERCONTINENTAL , SAIGON HO CHI MINH CITY , VIETNAM 25th OCTOBER, 2012Fabrizio CarusoSenior Vice President AsiaOpera@fabriziocaruso
Sharing experienceWe took a deep dive into the data from the world’s largest mobile advertisingplatform
“A lot of people in our industry havent had very diverse experiences. So they dont have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem.”
MMA FORUM THE INTERCONTINENTAL , SAIGON HO CHI MINH CITY , VIETNAM 25th OCTOBER, 2012GLOBAL PERSPECTIVE
State of mobile advertising report http://www.opera.com/sma/
Business & Finance generate the mostrevenue per impression. Socialgrowing. Among all of the publisher categories, Business, Finance & Investing sites generate more revenue per impression than any other publisher category. However, this last quarter the rapidly growing category of Sports — closely followed by Music,Video & Media — caught, and then overtook the Business category in terms of total revenue.
iPhone is the top smartphonedevice in monetization performance
Rich media drives engagement… • 66% of users that click through to a video will complete that interaction, with an average dwell time of 52 seconds. • Photo-taking capabilities warrant an even higher dwell time (1 min 25 secs), and about half of consumers will continue to interact with the ad post-click.
Over 200M active unique users per monthHome/Smartpage mobile Speed Dial/Startpage on Opera browser Start page linkDual Feature Box Speed DialSmart page text link
Entertainment Mobile Site Campaign period: August 2012 Duration: 4 weeks Inventory: Opera Mini Unique users one month after the campaign finished settled at 6x the number of unique users prior to the campaign Page views one month after the campaign finished settled Before After Incremental at 2.5x the number of page campaign campaign increase views prior to the campaign (July 2012) (August 2012)Page Views 4,294,557 20,143,987 369.1%Unique users 34,670 338,085 875.2%
Indonesian sport site: EURO 2012contest Highest monthly clicks for a speed-dial
New brand launch: Wada.vn1. Ad property: Speed Dial on Opera Mini2. Start date: August till now3. Dramatic increase of page views and unique users in two months800000700000600000500000400000300000200000 Page views100000 0 Unique users
Driving fans to Facebook page 1. Ad property: Text box above the Speed Dial on Opera Mini browser 2. Start date: June 5th – July 10th 3. Opera Vietnam fans increased from 2,917 to 9,041, 210% increased after Join Opera Vietnam Facebook the campaign. Opera Vietnam Facebook page 18000 16000 14000 12000 Campaign 10000 start 8000 6000 4000 2000 0 5/15/12 6/15/12 7/15/12 8/15/12 9/15/12
Why is it working? Majority of users across SEA use a mobile browser every day to go on-line Recommended content rather than advertising Catch consumers at the beginning of their on-line journey, with no distractions Trust in browser brand Visually prominent and smoothly integrated in the browser UI
MMA FORUM THE INTERCONTINENTAL , SAIGON HO CHI MINH CITY , VIETNAM 25th OCTOBER, 2012THANK YOU!Fabrizio Caruso Viet Anh NugyenSenior Vice President, Asia Country Managerfabrizio.email@example.com firstname.lastname@example.org@fabriziocaruso