Capture the market need & Marketing strategy for new product/service for start-up

1. CAPTURE THE MARKET NEED &
MARKETING STRATEGY
FOR NEW PRODUCT/SERVICE
Ta Hung Anh
School of Industrial Management - HCM University of Technology
24/08/2018

2. PRODUCT/SERVICE
• Game, film, Web
• Play station, game tool, cinema, TV, computer

3. MARKET NEED
• MARKET
• MARKET NEED
• MARKET UNMET NEED

4. MARKETING STRATEGY
• STP
• 4P

5. NEW PRODUCT

6. INNOVATE PRODUCT
Phase 1: Creating a platform for innovation
Phase 2: Designing and developing lead options for
commercialization
Phase 3: Catalyzing commercialization of lead
options
Market-driven Research Approach
Tech.
reviews
Market
survey
Field
investigation
Lab experiments
Multiple variable analysis
Insight market analysis
Pilot-scale experiments and testing
Prototype development
Developing IP Management Plan
Developing Business Plan and
Marketing/Communication Strategy
1. Idea Generation
2. Idea Screening
3. Concept
Development &
Testing
4. Marketing
Strategy
Development
5. Business Analysis
6. Product
Development
7. Market Testing
8. Commercialization
Identifying partners or investors
Setting business incubation model

7. GAMESHOW
• List 1 technology your use in your current project
• List the products/services could be made by that technology
• Who is the market for your products / services?
• What is the market need?
• Estimate the market size.