13. Fusion Hydra gel
Series Gel
Series Foam
Foamy
14. Series cool splash
Conditioning gel
Fusion shave balm
15.
16. NAME Price Price
(In Dollar) (In Taka)
Fusion power 10.99 800
Fusion gamer 11.99 900
Mach 3 9.85 740
Mach 3 sensitive 11.45 860
Mach 3 turbo sensitive 14.99 1125
17. NAME Price Price
(In Dollar) (In Taka)
Fusion Hydra Gel 3.45 260
Series Gel 2.74 200
Series Foam 2.99 225
Foamy 2.49 150
Fusion Proglide 3.69 250
Irritation
18. NAME Price Price
(In Dollar) (In Taka)
Pro Series Face Wash 6.99 525
Series After Shave 4.99 375
Splash
Conditioning After 2.99 225
Shave Gel
19. Perceived value pricing. Ex.- Gillette Mach 3
Penetrative pricing strategy for vector plus
33% extra on many variants
20. PLACE
-
Dhaka
Chittagong
Khulna
Bangladesh
Rajshahi
Shylet
Super MARKETS and Stores
21. CHANNEL
DISTRIBUTOR
AREA SALES MANAGER
SALES REPRESENTATIVE
Super MARKETS and
Stores
36. Mach 3 → Mach 3 sensitive →Mach 3 turbo sensitive
Fusion Razor → Fusion Gamer Razor
Series Gel → Fusion Hydra Gel
Series Foam → Foamy
37. Skin Care :
Pro series sensitive face wash
Series Conditioning Balm
Gillette Fusion ProSeries Thermal Scrub
Gillette Fusion ProSeries Intense Cooling Lotion
Fusion ProSeries Instant Hydration UV
Series Cool Wave
Series Sensitive Skin Gel
Series Conditioning Gel