The document discusses Gillette's shaving equipment product line. It offers razors like the Fusion, Mach 3, and Fusion Gamer razor. It also provides shaving gels, foams, and aftershaves. Gillette uses different pricing strategies for its products. It sells its products in Bangladesh through distributors and retailers like supermarkets and stores, using selective coverage. It promotes its brand through television, newspaper, and magazine advertising.

1. GELLETTE Shaving Equipment

2.  (FMCG) or (CPG)
 Small Profits
 Large Sales
 Daily Purchase
 Large Cumulative Profits

4.  Low-involvement decisions
 High-involvement decisions

5.  Automatic purchase
 Limited information
 Engaging in routine response behavior
 Impulse buying

6.  Higher risk
 High price
 Don’t engage in routine response behavior
 Relevant and important to the buyer
 Not purchased often

7.  Learning process
 Learning through interactions
 Taking internal mental states
 Environmental stimulus and a naturally
occurring stimulus.

11. ◦ Razor
◦ Shave Gel and Foam
◦ After Shave

12.  Fusion
 Fusion gamer
 Mach 3
 Mach 3 Sensitive razor
 Mach 3 Turbo Sensitive

13.  Fusion Hydra gel
 Series Gel
 Series Foam
 Foamy

14.  Series cool splash
 Conditioning gel
 Fusion shave balm

16. NAME Price Price
(In Dollar) (In Taka)
Fusion power 10.99 800
Fusion gamer 11.99 900
Mach 3 9.85 740
Mach 3 sensitive 11.45 860
Mach 3 turbo sensitive 14.99 1125

17. NAME Price Price
(In Dollar) (In Taka)
Fusion Hydra Gel 3.45 260
Series Gel 2.74 200
Series Foam 2.99 225
Foamy 2.49 150
Fusion Proglide 3.69 250
Irritation

18. NAME Price Price
(In Dollar) (In Taka)
Pro Series Face Wash 6.99 525
Series After Shave 4.99 375
Splash
Conditioning After 2.99 225
Shave Gel

19.  Perceived value pricing. Ex.- Gillette Mach 3
 Penetrative pricing strategy for vector plus
 33% extra on many variants

20. PLACE
-
Dhaka
Chittagong
Khulna
Bangladesh
Rajshahi
Shylet
Super MARKETS and Stores

21. CHANNEL
DISTRIBUTOR
AREA SALES MANAGER
SALES REPRESENTATIVE
Super MARKETS and
Stores

22. Selective coverage

24. Television Newspaper Magazine

25. 

26. England national rugby league
Major League Baseball events

27.  Making same response
 Slightly different stimuli
 “Me too” products
 Consumers Confuse

28. Shaving Razor
 Fusion
 Fusion gamer razor
 Mach 3
 Mach 3 sensitive
 Mach 3 turbo sensitive

31.  Fusion HydraGel Sensitive Shave Gel
 Fusion HydraGel Ultra Protection
 Series Conditioning Shave Gel
 Classic Lemon-Lime Shave Foam
 Classic Sensitive Skin Shave Foam
 Series Sensitive Skin Shave Foam
 Series Sensitive Skin Shave Gel

32.  Classic Regular
Shave Foam

33.  Fusion HydraGel
Ultra Protection

34.  Classic Sensitive
Skin Shave Foam

35. After shave lotion After shave Balm

36.  Mach 3 → Mach 3 sensitive →Mach 3 turbo sensitive
 Fusion Razor → Fusion Gamer Razor
 Series Gel → Fusion Hydra Gel
 Series Foam → Foamy

37. Skin Care :
 Pro series sensitive face wash
 Series Conditioning Balm
 Gillette Fusion ProSeries Thermal Scrub
 Gillette Fusion ProSeries Intense Cooling Lotion
 Fusion ProSeries Instant Hydration UV
 Series Cool Wave
 Series Sensitive Skin Gel
 Series Conditioning Gel

38. BRANDING
Umbrella Branding

39. Braun Razor Duracell Oral B.

40.  Selection of specific stimuli
 Among similar stimuli
 Opposite of Stimulus generalization

41.  Major competitive advantage
 The Image or Position
 Strong communications program
 Influence future purchase behavior

43. Gillette Cream Gel Foam

44. FEATURES
FUSION
MACH3 Mach 3 sensitive (Advanced shaving
(TRIPLE (For sensitive technology with 5
BLADE skin) BLADE RAZOR)
RAZOR)

46. PACKAGING
 Focus on aesthetics
 Designed with a futuristic theme
 Introduced gels in tubes
Metallic cylinders for foams

47. LABELLING
TWO UNIQUE FEATURES
 INFORMATION ABOUT THE INGREDIENTS
 INSTRUCTIONS FOR USAGE IN LOCAL
LANGUAGES