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How to Create<br />Participation<br />Len Kendall – Oct. 2010<br />@LenKendall<br />
The3six5.com<br />Inspiration<br />
Trend:<br />Participation = Consumption<br />
Examples…<br />
OpenArchitecture<br />Network.org<br />
Kickstarter.org<br />
Project10ToThe100.com<br />Project10ToThe100.com<br />
Dribbble.com<br />
The only thing<br />That can defy our <br />desire to create<br />is how we spend our time<br />
Creators can create<br />With or without you<br />
As an overseer of a<br />Community, it’s hard<br />Enough to create <br />Participation…<br />
It’s even harder for <br />a brand<br />
What are the most common incentives?<br />
Doing Good<br />
Niche Recognition<br />
Broad Visibility<br />
Cash.<br />And the prospect<br />of more cash<br />
Meeting a <br />personal need<br />
Inherently “Cool”<br />product<br />
So what helps create <br />participation?<br />
Give = > Expect<br />Risk > Replication<br />Drink Your Own Kool-Aid<br />Acknowledge Fanatics<br />Distribute <br />Trust...
Give =/> Expect<br />
Risk > Replication<br />
 |        |<br />C|Kool-Aid|<br /> |        |<br /> |________|<br />
Craftsmen + Fanatics<br />= Equally Important<br />
    Distribute <br />
Trust > Everything<br />
Experiment<br />(Testing my own trust)<br />626-376-9503<br />Enter number above (don’t hit call)<br />Wait until the coun...
THANK YOU<br />
Q and possibly A<br />
Split up! (Groups 5 or 6)<br />
Breakout: Let’s Create<br />-Create participation around 1 person in your group (find a reason)<br />-Smartphone artwork c...
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Planningness 2010 Presentation

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Planningness 2010 Presentation

  1. 1. How to Create<br />Participation<br />Len Kendall – Oct. 2010<br />@LenKendall<br />
  2. 2. The3six5.com<br />Inspiration<br />
  3. 3. Trend:<br />Participation = Consumption<br />
  4. 4.
  5. 5.
  6. 6. Examples…<br />
  7. 7. OpenArchitecture<br />Network.org<br />
  8. 8. Kickstarter.org<br />
  9. 9. Project10ToThe100.com<br />Project10ToThe100.com<br />
  10. 10. Dribbble.com<br />
  11. 11. The only thing<br />That can defy our <br />desire to create<br />is how we spend our time<br />
  12. 12.
  13. 13. Creators can create<br />With or without you<br />
  14. 14. As an overseer of a<br />Community, it’s hard<br />Enough to create <br />Participation…<br />
  15. 15. It’s even harder for <br />a brand<br />
  16. 16. What are the most common incentives?<br />
  17. 17. Doing Good<br />
  18. 18. Niche Recognition<br />
  19. 19. Broad Visibility<br />
  20. 20. Cash.<br />And the prospect<br />of more cash<br />
  21. 21. Meeting a <br />personal need<br />
  22. 22. Inherently “Cool”<br />product<br />
  23. 23. So what helps create <br />participation?<br />
  24. 24. Give = > Expect<br />Risk > Replication<br />Drink Your Own Kool-Aid<br />Acknowledge Fanatics<br />Distribute <br />Trust<br />
  25. 25. Give =/> Expect<br />
  26. 26. Risk > Replication<br />
  27. 27. | |<br />C|Kool-Aid|<br /> | |<br /> |________|<br />
  28. 28. Craftsmen + Fanatics<br />= Equally Important<br />
  29. 29. Distribute <br />
  30. 30. Trust > Everything<br />
  31. 31. Experiment<br />(Testing my own trust)<br />626-376-9503<br />Enter number above (don’t hit call)<br />Wait until the count of 3 <br />Put call on Speakerphone<br />
  32. 32. THANK YOU<br />
  33. 33. Q and possibly A<br />
  34. 34. Split up! (Groups 5 or 6)<br />
  35. 35. Breakout: Let’s Create<br />-Create participation around 1 person in your group (find a reason)<br />-Smartphone artwork community (unexplored type of art …not an obvious form like photos or sketching)<br />-A new type of “aficionado” community (cigars, booze, art, CAN’T be used) think different<br />-A Branded (Unique/Ridiculous) Tumblr Submission Blog (think LOLCATS) that is fun and doesn’t get you sued<br />-A branded (but completely unrelated to the brand) “etsy-able” product<br />The Idea<br />How will you drive participation?<br />Why will it fail? Pitfalls<br />Who in your team is legitimately going to research the idea when Planningness is over?<br />

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