12. Of course, Twitter can be addictive.. A source claimed Aniston decided Mayer was not committed enough to her and called time on their romance having found hourly updates on his Twitter page. The source said: "John suddenly stopped calling her or returning her emails and when she would finally catch up with him, he'd say: 'I've been so busy with work. I'm sorry I haven't had time to call you back." Source: Telegraph.co.uk
13.
14. And it can be a useful research tool… You can subscribe to the FT for business news, and BR for industry information
15. You can subscribe to the FT for business news, and BR for industry information Or BBC Sport for the football scores Or even see what the IPA and Stoke City are up to And it can be a useful research tool…
17. It can be used by businesses and brands for different ends As a pure brand voice
18. To marshal other comms activity It can be used by businesses and brands for different ends As a pure brand voice
19. As a pure brand voice To interact with your audience It can be used by businesses and brands for different ends As a pure brand voice To marshal other comms activity
20. ‘ Comcast Cares’ is a good case study It was created in response to ‘Comcast Sucks’, which was a Twitter feed which broadcast how much the brand had failed It’s led to the negative publicity being erased and becoming positive
21. The Mad Men characters on Twitter demonstrates other things brands could do online These characters were NOT controlled by the brand
22. These characters were NOT controlled by the brand AMC tried to sue, but soon dropped it – they realised Twitter was an effective marketing tool; the characters have hundreds of thousands of followers It started last autumn, where there were at least 75 Mad Men characters - from Don to the office photocopier The Mad Men characters on Twitter demonstrates other things brands could do online
25. You check it to see the news and what your friends are doing You post to let people know what you are up to After a while, both become reassuring and it’s easy to overindulge – so be careful It’s comfort food. Let me explain: