Harley-Davidson’s Electric Motorcycle

1. Harley-Davidson’s Electric
Motorcycle
Lee McFarland

2. Harley-Davidson’s Electric Motorcycle
 Pastor Lee McFarland, a consulting professional, has done pro bono work for
churches and charter schools. Away from his professional responsibilities,
Reverend Lee McFarland enjoys riding Harley motorcycles.

3. Harley-Davidson’s Electric Motorcycle
 Harley-Davidson recently showcased its first electric motorcycle during its Project
LiveWire Experience. The event entailed a tour that proceeded down Route 66,
stopping at over 30 cities. Prospective customers had the chance to test drive the
handmade demonstration models and provide feedback to Harley regarding the
models’ performance and their expectations. The feedback gathered during the
event will help the company to refine the bike before releasing it for sale in a few
more years.

4. Harley-Davidson’s Electric Motorcycle
 Harley-Davidson’s investment in the new product constitutes a risk due to the
relatively low demand for full-size electric motorcycles. However, with the growth of
consumer interest over time, the new motorcycle will develop long-term potential.
Performance is likely to end up being a greater selling point than environmental
awareness.

5. Harley-Davidson’s Electric Motorcycle
 The engine of the electric motorcycle is silent. Furthermore, the vehicle can go
from zero to 60 miles per hour in around four seconds. In addition, its batteries last
for around 130 miles, and charging them takes between 30 minutes and one hour.