1. Focus group findings
“I like this one as the title makes references
to the fact it is modern music that the
magazine is covering and it appeals to the
audience” Scott
“‘New and Now’ preferred title name as it is
catchy and shows that it is new music” Nicole
“Best font, very loud and clean
has a glow and effect which is
different” Nicole
“My favourite logo is this one as it is instantly
stands out more than the other logos. It also
looks the ‘coolest’ and fits with the theme of
alternative music” Matt
“The font is eye catching, I feel as if the font is a lot more
professional than the rest. Considering the context of the
magazine and its intents, it stands out in comparison to the
rest and the dark but not overly dark is the perfect shade with
the outline” Kieran

2. From my findings…
These three are the most popular
with the target audience. Therefore
for father research I will do each
cover title in these three styles to
see which one is the most popular.
My results show that this is the most popular design
and name with the target audience