The focus group findings provide feedback on different logo and color scheme options for a music magazine. For the logos, participants felt that options that were bold, current, quirky, sharp, modern, unique, and futuristic best fit the genre of electronic music. For the color schemes, suggestions included options that contrasted to make content stand out, included gold to look prestigious, used different but dark and professional colors, and combined a dull color with a vibrant one to represent the vibrancy of club music.

1. Logo Options

2. Focus Group Findings
‘I think this one is the best as it is big and bold,
meaning that it will attract the attention of the
audience easily.
‘ This one is the best as it looks current and
quirky, fitting with the genre of the music. It
also looks sharp and modern which would give
the feel of the magazine a modern feel.
‘ This one is the best as it is unique in the way it
looks and stands out from the other choices
available. It looks different to any other magazine
logo I have seen.
‘ I think this one fits with the genre the most
as it looks electronic and futuristic, this
linking with the genre of music that it will be
associated with.’

3. Colour Scheme Options

4. Focus Group Findings
‘I think this will be the best colour scheme to use as
the two colours contrast therefore making what ever is
in the other colour stand out and draw an audience to
the magazine.’
‘ This is the best colour scheme as the gold makes the
magazine look prestigious and look expensive, showing that
it is a quality product.
‘I think this is the best colour scheme as both colours are different,
both are quite dark but yet seem to have a feel of professionalism
about them.’
‘ This is the best colour scheme as it has a dull colour
contrasting with a vibrant colour, this showing that Club music is
vibrant and exciting and linking with the genre well, it also
makes the magazine look professional.’