1. ADVANCED PORTFOLIO REQUIREMENTS: MAIN TASK
= This is done individually by each member in the group
= This research/task can be done as a group and shared
= All of these tasks should be discussed as a group, jobs allocated and work shared
RESEARCH EVIDENCE Complete
& on blog
1. Case study of a well-established recording artist/band
2. General research into music videos (codes, conventions, purpose)
3. Analysis of a range of music videos
4. Research into a music video director 
5. Music Industry research – to include case studies of one independent
and one mainstream record label
6. Detailed analysis of 2-3 music videos of the same genre as your own
and evidence of knowing the forms & conventions of music video
genres
PLANNING EVIDENCE
1. Production Brief
2. Mood board/Glogster mood board
3. Production Schedule
4. Storyboards
5. Animatic
6. Costume/location shots
7. Target audience profile
8. Shot lists, prop lists, shooting schedules
9. Audience research questionnaire – to test initial ideas (to be filled in by
10 people)
CONSTRUCTION EVIDENCE
1. Filming Journal – What you filmed? Any problems? Did footage have to
filmed again? Why?
2. Finished music video
3. Evidence of focus groups/ Questionnaires (getting feedback from the
potential audience on your music video, did it have the desired
effect?)
4. Evaluation
ONGOING: PRODUCTION JOURNAL DETAILING DECISIONS AND
REVISIONS MADE, HOW YOU ARE PROGRESSING AS A MEDIA
PRACTITIONER AND HOW THE MEDIA THEORY YOU ARE LEARNING
CAN BE APPLIED TO YOUR OWN PRODUCTION. 
= This is done individually by each member in the group
= This research/task can be done as a group and shared
= All of these tasks should be discussed as a group, jobs allocated and work shared