what is context

1. 2.11.2015
What is context?
Formative Assessment

2. Jack, Chicago
Source - book: The Bikeriders by Danny
Lyon, 1968.

3. Documentary
The image is taken as a documentary image. Series by Danny Lyon of
his friends.
Captures everyday life.
It tells you who he is – a full patch outlaw member, from Chicago,
he’s probably a slightly older member of the group as he is full patch.

5. Advert
1960’s advertising

6. Advert
Also works in a more
modern context.
Product is more obvious in
the image.

7. Album Cover
Works if cropped to a square
Album title, artist & producer
name added
Works well with that title as we
know bikers were thought of as
being “wild” (song was featured in
‘Easy Rider’)

8. Film Still

9. David SykesSource - book: The Creative Review Photography Annual. Issue 12. December 2014. Campaign by Adam&EveDDB

10. Advertisement
Personification
Well-known brand name
Connection with title colour & Marmite’s brand colour
Emotion - Desolation
‘…Love it or hate it’ - Preferred foods against
something less enjoyed

11. Film Still

12. Film Still
Still from Meltdown
https://vimeo.com/23464277

14. TV Advert
The logo could still be present
It has an every day life feel that adverts create in order to be relatable
It personifies the Marmite making it funny and engaging, also
creating an emotional connection – you feel sorry for it.

16. Overall Summary
Differences between chosen images…
Colour/B&W
Time periods - Jack, Chicago 1968. Marmite
Campaign, December 2014
Objects in frame