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Executive Summary
           During the current recession businesses are looking to save money and operate more efficiently.
           Averiware offers small and medium-sized businesses (SMBs) a fully loaded Enterprise Resource
           Planning (ERP) system that is easy to get up and running, covers all of the key business functions,
           and is less expensive than any other option.

           Companies can save time and money and get unprecedented visibility into their operations by
           utilizing one centralized and up-to-date database, ending the headache of using multiple
           incompatible applications. And they can do it anytime, anywhere via the web.




           The Averiware ERP program is offered as "Software as a Service" (SaaS), a concept that has
           been proven by companies such as Salesforce.com, a company that offers Sales Force
           Automation (SFA) and Customer Relationship Management (CRM) software over the web.
           Gartner predicts the SaaS market to reach $19.3 billion by 2011. According to Sharon Mertz,
           research director at Gartner, "The sustained performance of major on-demand solutions
           providers is driving the growth in the SaaS segment ... As businesses refresh existing sales
           force automation systems to align with their renewed drive for business and revenue growth,
           we expect this to push sales software to become the largest CRM subsegment by 2011."

           Offering the Averiware system as SaaS provides several major benefits to customers. First,
           the need for extensive IT infrastructure and personnel is not necessary, as the program can
           be reached by any Internet-connected desktop or laptop computer. Second, a company can
           be up and running on the system in days, not months. Third, customers pay as they use the
           system, as they are charged per user per month - with no contracts. Fourth, all software
           upgrades are free and instant, so companies can remain at the forefront of technological innovation
           without additional investment.

           Averiware was developed from the ground up using JAVA-based technologies. This enables
           the product to be truly web centric and provides both client and server independence.
           Averiware's main software components reside on the server, which dynamically creates lightweight
           HTML pages. Averiware's management believes that the continued adoption of JAVA will provide
           the greatest flexibility exploiting the most cost effective, highly available and scalable operating
           environments.
Executive Summary




                    The company employs a structure that includes workers in the U.S. and India. Core technology
                    development takes place in India, with a team of Microsoft certified engineers, software coders
                    and Internet experts on staff. The executive management team is based in the U.S.

                    Currently, Averiware is aware of no direct competition. Salesforce.com is the market leader for
                    SaaS CRM and Sales Force Automation, but requires additional outside modules to be
                    integrated to become as functional as Averiware - leading to more costs, complexity and database
                    issues. NetSuite offers a SaaS ERP application, but the costs are prohibitive for a SMB.

                    Several years and millions of dollars have been expended to bring this software to its current
                    status. It is now fully functional and has multiple customers online, with over 100 users. One
                    customer has been on the system for over three years. The company is seeking a funding
                    round to launch an aggressive marketing campaign and expand the user base to thousands
                    of users.

                                                   Post Funding Proforma




                    The company plans to employ several distribution models to acquire customers and users.
                    The company has a joint venture agreement with a leading CPA firm for a private-branded system
                    that it offers to their accounting clients. Value Added Resellers are currently offering the product
                    to their customers and this channel will be enhanced. Internet Service Providers can offer
                    Averiware as a method of differentiating themselves from the competition. The company plans to
                    recruit, train and deploy a direct sales group that operates on a commission basis to sell the
                    program. Finally, Averiware will launch a full Web 2.0 marketing blitz, including social networking,
                    blogs, e-books, whitepapers and search engine optimization to attract and engage customers
                    directly via the Internet.

                    Another use of funds is to continue to build out system functionality and additional value for
                    customers. For example, the user interface needs to become more user-friendly and intuitive,
                    and a mobile capability needs to be developed. The India team will continue to develop additional
                    features and capabilities as requested by the market. The U.S. team will focus on customer
                    service, sales, and marketing.
management

    Executive Summary                      Emmanuel Mathew, Founder & CEO
                                          Prior to starting Averiware Emmanuel started Cybercom Resources during the latter half
                                          of 1998. Emmanuel has over 14+ years of business and management experience. As
                                          controller of a leading financial services technology equipment and services company in
                                          Southern California, he successfully resolved issues the company was embroiled in for
                                          several years with a government agency and received a favorable resolution for its shareholders.
                                                                 He also helped turn around the company's financial condition and
                                                                 brought the company into profitability. Emmanuel has built Averiware
                                                                 into a strong company through the post-bubble downturn with good
                                                                 mix of clients in government and private sectors across the US,
                                                                 Malaysia and India. Emmanuel holds a Bachelors degree in
                                                                 Business from Bangalore University and has successfully completed
                                                                 the CPA.

                                                               James Oliver, CFO
                                                               Mr. Oliver has over twenty-five years of diversified business management,
                                                               finance and accounting experience. He has been active in a wide
                                                               range of industries at various levels of product technology, in both
                                                               domestic and international markets. Mr. Oliver has served in senior
                                                               financial management positions for operating units of "Fortune 100"
                                                               companies along with having experience with privately held companies.
                                          Mr. Oliver created and copyrighted "Value Creation Insights" which is a profitability
                                          improvement and value creation management tool. It integrates strategy, operations and
                                          financial management. Mr. Oliver graduated from the University of Southern California
                                          with a Bachelor of Business Administration degree in accounting and finance. He is a
                                          Certified Management Accountant and is a member of the Institute of Management
                                          Accountants. Mr. Oliver is trained and licensed by the Professional Management Institute
                                          to implement a proprietary enterprise management system to help improve operating and
                                          financial performance of companies of various sizes and complexities. General Electric,
                                          IBM, ATT and other companies have used this system.
Jay Goth, Lead Advisor
Mr. Goth is a marketing veteran, having worked in a
variety of industries including hospitality, energy, real
estate, insurance and technology. As a founding executive
of Commonwealth Energy in 1997, Mr. Goth helped to
define and write the initial business plan, raise over
$60M in private capital, build a customer base of
100,000 in less than a year, and expand the company's
operations into additional markets. The company
became one of the largest unregulated retail electricity
providers in the country, with third year revenues
approaching $100M. In 2004 the company registered
its shares with the SEC and went directly to the AMEX.
A graduate of the University of Colorado, Mr. Goth
received a B.A. with a double major in English literature
and Economics.
                                          Sankar B, Product Manager
                                          Sankar is a Micosoft Certified Professional with extensive experience in software development
                                          and delivery specializing in E-Commerce, ERP System and Client Server solution delivery.
        More Information                  He is an experienced Project Manager with 5 years in ERP implementation through strategy,
                                          design and architecture. An innovative professional with the proven ability to identify, analyze,
                                          and solve problems to increase customer satisfaction and control costs, Sankar counts as key
        Contact Jay Goth
                                          abilities a strong background in ERP Modeling, Installing & Upgrading Oracle 10g/9/8i and
          951-676-6509                    SQL Server 2005, Database Design, Tuning and Maintenance, Optimization using
      jgoth@averiware.com                 Performance Pack, OEM and SQL trace facilities, memory, I/O, network, SQL performance
                                          issues using the combination of SQL race & TKPROF utility. Sankar holds both Bachelor and
                                          Master of Science Degrees in Computer Science.

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Averiware Executive Summary

  • 1. Executive Summary During the current recession businesses are looking to save money and operate more efficiently. Averiware offers small and medium-sized businesses (SMBs) a fully loaded Enterprise Resource Planning (ERP) system that is easy to get up and running, covers all of the key business functions, and is less expensive than any other option. Companies can save time and money and get unprecedented visibility into their operations by utilizing one centralized and up-to-date database, ending the headache of using multiple incompatible applications. And they can do it anytime, anywhere via the web. The Averiware ERP program is offered as "Software as a Service" (SaaS), a concept that has been proven by companies such as Salesforce.com, a company that offers Sales Force Automation (SFA) and Customer Relationship Management (CRM) software over the web. Gartner predicts the SaaS market to reach $19.3 billion by 2011. According to Sharon Mertz, research director at Gartner, "The sustained performance of major on-demand solutions providers is driving the growth in the SaaS segment ... As businesses refresh existing sales force automation systems to align with their renewed drive for business and revenue growth, we expect this to push sales software to become the largest CRM subsegment by 2011." Offering the Averiware system as SaaS provides several major benefits to customers. First, the need for extensive IT infrastructure and personnel is not necessary, as the program can be reached by any Internet-connected desktop or laptop computer. Second, a company can be up and running on the system in days, not months. Third, customers pay as they use the system, as they are charged per user per month - with no contracts. Fourth, all software upgrades are free and instant, so companies can remain at the forefront of technological innovation without additional investment. Averiware was developed from the ground up using JAVA-based technologies. This enables the product to be truly web centric and provides both client and server independence. Averiware's main software components reside on the server, which dynamically creates lightweight HTML pages. Averiware's management believes that the continued adoption of JAVA will provide the greatest flexibility exploiting the most cost effective, highly available and scalable operating environments.
  • 2. Executive Summary The company employs a structure that includes workers in the U.S. and India. Core technology development takes place in India, with a team of Microsoft certified engineers, software coders and Internet experts on staff. The executive management team is based in the U.S. Currently, Averiware is aware of no direct competition. Salesforce.com is the market leader for SaaS CRM and Sales Force Automation, but requires additional outside modules to be integrated to become as functional as Averiware - leading to more costs, complexity and database issues. NetSuite offers a SaaS ERP application, but the costs are prohibitive for a SMB. Several years and millions of dollars have been expended to bring this software to its current status. It is now fully functional and has multiple customers online, with over 100 users. One customer has been on the system for over three years. The company is seeking a funding round to launch an aggressive marketing campaign and expand the user base to thousands of users. Post Funding Proforma The company plans to employ several distribution models to acquire customers and users. The company has a joint venture agreement with a leading CPA firm for a private-branded system that it offers to their accounting clients. Value Added Resellers are currently offering the product to their customers and this channel will be enhanced. Internet Service Providers can offer Averiware as a method of differentiating themselves from the competition. The company plans to recruit, train and deploy a direct sales group that operates on a commission basis to sell the program. Finally, Averiware will launch a full Web 2.0 marketing blitz, including social networking, blogs, e-books, whitepapers and search engine optimization to attract and engage customers directly via the Internet. Another use of funds is to continue to build out system functionality and additional value for customers. For example, the user interface needs to become more user-friendly and intuitive, and a mobile capability needs to be developed. The India team will continue to develop additional features and capabilities as requested by the market. The U.S. team will focus on customer service, sales, and marketing.
  • 3. management Executive Summary Emmanuel Mathew, Founder & CEO Prior to starting Averiware Emmanuel started Cybercom Resources during the latter half of 1998. Emmanuel has over 14+ years of business and management experience. As controller of a leading financial services technology equipment and services company in Southern California, he successfully resolved issues the company was embroiled in for several years with a government agency and received a favorable resolution for its shareholders. He also helped turn around the company's financial condition and brought the company into profitability. Emmanuel has built Averiware into a strong company through the post-bubble downturn with good mix of clients in government and private sectors across the US, Malaysia and India. Emmanuel holds a Bachelors degree in Business from Bangalore University and has successfully completed the CPA. James Oliver, CFO Mr. Oliver has over twenty-five years of diversified business management, finance and accounting experience. He has been active in a wide range of industries at various levels of product technology, in both domestic and international markets. Mr. Oliver has served in senior financial management positions for operating units of "Fortune 100" companies along with having experience with privately held companies. Mr. Oliver created and copyrighted "Value Creation Insights" which is a profitability improvement and value creation management tool. It integrates strategy, operations and financial management. Mr. Oliver graduated from the University of Southern California with a Bachelor of Business Administration degree in accounting and finance. He is a Certified Management Accountant and is a member of the Institute of Management Accountants. Mr. Oliver is trained and licensed by the Professional Management Institute to implement a proprietary enterprise management system to help improve operating and financial performance of companies of various sizes and complexities. General Electric, IBM, ATT and other companies have used this system. Jay Goth, Lead Advisor Mr. Goth is a marketing veteran, having worked in a variety of industries including hospitality, energy, real estate, insurance and technology. As a founding executive of Commonwealth Energy in 1997, Mr. Goth helped to define and write the initial business plan, raise over $60M in private capital, build a customer base of 100,000 in less than a year, and expand the company's operations into additional markets. The company became one of the largest unregulated retail electricity providers in the country, with third year revenues approaching $100M. In 2004 the company registered its shares with the SEC and went directly to the AMEX. A graduate of the University of Colorado, Mr. Goth received a B.A. with a double major in English literature and Economics. Sankar B, Product Manager Sankar is a Micosoft Certified Professional with extensive experience in software development and delivery specializing in E-Commerce, ERP System and Client Server solution delivery. More Information He is an experienced Project Manager with 5 years in ERP implementation through strategy, design and architecture. An innovative professional with the proven ability to identify, analyze, and solve problems to increase customer satisfaction and control costs, Sankar counts as key Contact Jay Goth abilities a strong background in ERP Modeling, Installing & Upgrading Oracle 10g/9/8i and 951-676-6509 SQL Server 2005, Database Design, Tuning and Maintenance, Optimization using jgoth@averiware.com Performance Pack, OEM and SQL trace facilities, memory, I/O, network, SQL performance issues using the combination of SQL race & TKPROF utility. Sankar holds both Bachelor and Master of Science Degrees in Computer Science.