1. Executive Summary
During the current recession businesses are looking to save money and operate more efficiently.
Averiware offers small and medium-sized businesses (SMBs) a fully loaded Enterprise Resource
Planning (ERP) system that is easy to get up and running, covers all of the key business functions,
and is less expensive than any other option.
Companies can save time and money and get unprecedented visibility into their operations by
utilizing one centralized and up-to-date database, ending the headache of using multiple
incompatible applications. And they can do it anytime, anywhere via the web.
The Averiware ERP program is offered as "Software as a Service" (SaaS), a concept that has
been proven by companies such as Salesforce.com, a company that offers Sales Force
Automation (SFA) and Customer Relationship Management (CRM) software over the web.
Gartner predicts the SaaS market to reach $19.3 billion by 2011. According to Sharon Mertz,
research director at Gartner, "The sustained performance of major on-demand solutions
providers is driving the growth in the SaaS segment ... As businesses refresh existing sales
force automation systems to align with their renewed drive for business and revenue growth,
we expect this to push sales software to become the largest CRM subsegment by 2011."
Offering the Averiware system as SaaS provides several major benefits to customers. First,
the need for extensive IT infrastructure and personnel is not necessary, as the program can
be reached by any Internet-connected desktop or laptop computer. Second, a company can
be up and running on the system in days, not months. Third, customers pay as they use the
system, as they are charged per user per month - with no contracts. Fourth, all software
upgrades are free and instant, so companies can remain at the forefront of technological innovation
without additional investment.
Averiware was developed from the ground up using JAVA-based technologies. This enables
the product to be truly web centric and provides both client and server independence.
Averiware's main software components reside on the server, which dynamically creates lightweight
HTML pages. Averiware's management believes that the continued adoption of JAVA will provide
the greatest flexibility exploiting the most cost effective, highly available and scalable operating
environments.
2. Executive Summary
The company employs a structure that includes workers in the U.S. and India. Core technology
development takes place in India, with a team of Microsoft certified engineers, software coders
and Internet experts on staff. The executive management team is based in the U.S.
Currently, Averiware is aware of no direct competition. Salesforce.com is the market leader for
SaaS CRM and Sales Force Automation, but requires additional outside modules to be
integrated to become as functional as Averiware - leading to more costs, complexity and database
issues. NetSuite offers a SaaS ERP application, but the costs are prohibitive for a SMB.
Several years and millions of dollars have been expended to bring this software to its current
status. It is now fully functional and has multiple customers online, with over 100 users. One
customer has been on the system for over three years. The company is seeking a funding
round to launch an aggressive marketing campaign and expand the user base to thousands
of users.
Post Funding Proforma
The company plans to employ several distribution models to acquire customers and users.
The company has a joint venture agreement with a leading CPA firm for a private-branded system
that it offers to their accounting clients. Value Added Resellers are currently offering the product
to their customers and this channel will be enhanced. Internet Service Providers can offer
Averiware as a method of differentiating themselves from the competition. The company plans to
recruit, train and deploy a direct sales group that operates on a commission basis to sell the
program. Finally, Averiware will launch a full Web 2.0 marketing blitz, including social networking,
blogs, e-books, whitepapers and search engine optimization to attract and engage customers
directly via the Internet.
Another use of funds is to continue to build out system functionality and additional value for
customers. For example, the user interface needs to become more user-friendly and intuitive,
and a mobile capability needs to be developed. The India team will continue to develop additional
features and capabilities as requested by the market. The U.S. team will focus on customer
service, sales, and marketing.
3. management
Executive Summary Emmanuel Mathew, Founder & CEO
Prior to starting Averiware Emmanuel started Cybercom Resources during the latter half
of 1998. Emmanuel has over 14+ years of business and management experience. As
controller of a leading financial services technology equipment and services company in
Southern California, he successfully resolved issues the company was embroiled in for
several years with a government agency and received a favorable resolution for its shareholders.
He also helped turn around the company's financial condition and
brought the company into profitability. Emmanuel has built Averiware
into a strong company through the post-bubble downturn with good
mix of clients in government and private sectors across the US,
Malaysia and India. Emmanuel holds a Bachelors degree in
Business from Bangalore University and has successfully completed
the CPA.
James Oliver, CFO
Mr. Oliver has over twenty-five years of diversified business management,
finance and accounting experience. He has been active in a wide
range of industries at various levels of product technology, in both
domestic and international markets. Mr. Oliver has served in senior
financial management positions for operating units of "Fortune 100"
companies along with having experience with privately held companies.
Mr. Oliver created and copyrighted "Value Creation Insights" which is a profitability
improvement and value creation management tool. It integrates strategy, operations and
financial management. Mr. Oliver graduated from the University of Southern California
with a Bachelor of Business Administration degree in accounting and finance. He is a
Certified Management Accountant and is a member of the Institute of Management
Accountants. Mr. Oliver is trained and licensed by the Professional Management Institute
to implement a proprietary enterprise management system to help improve operating and
financial performance of companies of various sizes and complexities. General Electric,
IBM, ATT and other companies have used this system.
Jay Goth, Lead Advisor
Mr. Goth is a marketing veteran, having worked in a
variety of industries including hospitality, energy, real
estate, insurance and technology. As a founding executive
of Commonwealth Energy in 1997, Mr. Goth helped to
define and write the initial business plan, raise over
$60M in private capital, build a customer base of
100,000 in less than a year, and expand the company's
operations into additional markets. The company
became one of the largest unregulated retail electricity
providers in the country, with third year revenues
approaching $100M. In 2004 the company registered
its shares with the SEC and went directly to the AMEX.
A graduate of the University of Colorado, Mr. Goth
received a B.A. with a double major in English literature
and Economics.
Sankar B, Product Manager
Sankar is a Micosoft Certified Professional with extensive experience in software development
and delivery specializing in E-Commerce, ERP System and Client Server solution delivery.
More Information He is an experienced Project Manager with 5 years in ERP implementation through strategy,
design and architecture. An innovative professional with the proven ability to identify, analyze,
and solve problems to increase customer satisfaction and control costs, Sankar counts as key
Contact Jay Goth
abilities a strong background in ERP Modeling, Installing & Upgrading Oracle 10g/9/8i and
951-676-6509 SQL Server 2005, Database Design, Tuning and Maintenance, Optimization using
jgoth@averiware.com Performance Pack, OEM and SQL trace facilities, memory, I/O, network, SQL performance
issues using the combination of SQL race & TKPROF utility. Sankar holds both Bachelor and
Master of Science Degrees in Computer Science.