Discuss how I came to Salesforce and background on when Salesforce began and 1,000,000+ customers, CEO Marc Benioff
Industry shifting to enterprise cloud computing With the cloud (the internet) companies can build and run applications with just a browser No need for servers or software today
Shift started with CRM applications ten years ago Now, many other applications are now in the cloud: HR, desktop & productivity, finance, supply chain, etc. You can run your business in the cloud
Never been a better time for Cloud Computing Core tenets of cloud computing: multi-tenant, pay-as-you-go, elastic - Cloud computing offers the right answer for today’s economy: no capital expense, modest operating expense, scales with your business
- With Cloud Computing, you get results…Fast - With no IT infrastructure to install, you avoid capital costs and can start using apps immediately - With automated upgrades, you don’t have to pay for the latest technology and features, increasing your value
- The multi tenant architecture gives your application all of the resources it needs in real time. - It can instantly scale your apps up from a few users to tens of thousands of users. - Today we are processing between 150 -200 million requests per day at around .3 seconds each.
The World’s most complete sales application Accounts & Contacts – one central repository for all customer information – 360 degree view Leads & Campaigns – generate more business and align marketing and sales Opportunities & Deals – track all deal activities and accelerate sales cycles Forecasting & Analytics – Offer real time visibility into performance Approvals & Workflow – automate your business, reduce administration, and keep deals moving quickly Email & Productivity – seamless integration between the apps you use most often Content Library – central repository to manage all presentations, collateral, and documents Genius – iTunes recommends songs, Amazon recommends books, Salesforce tells you how to close more deals Partners – revolutionary technology that makes selling with your partners as coordinated as your direct sales team AppExchange – extend your sales success with easy to deploy apps and components built by salesforce labs and our customers and partners Access the Sales Cloud from anywhere – any browser, desktop, laptop, or mobile device.
Sales and marketing on the same page - a single version of the truth. Bring in more leads using Salesforce for Google Adwords - automatically capture leads inside Salesforce using web-2-lead. Track multiple campaigns inside Salesforce – email, web, tradeshows, call-downs, print. Leads are automatically scored and routed for the right rep to follow up. Integrated sales and marketing delivers full ROI visibility into marketing spend – tells marketing where to invest next time.
Quickly turn opportunities into closed business. Turn your best sales methodology into a process for all your reps to follow. It will make them more effective and turn all your reps into A reps. Consistency drives effectiveness and leads to higher win-rates and faster sales cycles. Track products, pricing, discounts, and competition - helps reps gain insight and sell better.
Maximize forecast accuracy with custom forecasting Forecast and pipeline information is always up-to-date and available in real-time Full visibility into everything your sales reps and teams are working on Updates made across the country or across the world are captured in real-time in your reports and dashboards (example) User generated reports and dashboards in just a few clicks – no IT required
The Sales Cloud works with the other applications your reps already use most—including Microsoft Outlook, Lotus Notes or Google Apps. With integration with popular Microsoft apps, such as Microsoft Work or Excel, reps can build account plans, proposals, quotes, contracts, and more. Reps can work better together using integrated Google Apps – Google’s cloud-based productivity apps. Collaborate in real-time on documents, spreadsheets, calendars, and sites. When all the desktop apps work together, reps can spend more time selling.
- It’s easy to mobile-enable your Salesforce CRM and your custom applications. - You can automatically enable any data or dashboard on the iPhone, Blackberry or other devices. - No connection? No problem – data is stored on the device. - Mobile Lite (read only) is free for all PE, EE and UE customers.
As you can see we have customers big and small in a range of industries. This highlights the flexibility and scalability of the platform. Salesforce apps can be configured to your business matching your business processes and your terminology.
Dell, the household brand for computer hardware, is famous for its Dell direct model, where consumers go to their website for orders. But in the enterprise space, Dell has a global sales staff that reaches out to customers. This staff is huge, encompassing over 65,000 employees in over 20 countries. The sales process was also very complex, using 15 different systems across the globe. As a result, the sales effort wasn't as efficient or effective as management wanted. Customers were hearing inconsistent messaging, and experiencing uncoordinated service. Sales teams had no single point of information sharing and collaboration and were using inadequate account management tools. Even some basic terms were different from country to country. Life wasn't any easier for management: there was poor visibility into account relationships, slow and uncoordinated updates. When management did get updates, metrics were inconsistent from country to country making analysis and, well, management difficult. Given all of these issues, Dell wanted one, global CRM system, but couldn't spend years deploying and training its staff on it. So they turned to Salesforce: SalesforceCRM provided them the features they needed and the SaaS model made a fast implementation possible. Of course implementing one, unified system for a 65,000 person sales staff across 20 countries is not simple. Dell wanted to make sure that sales felt comfortable using the system, so they went &quot;thin and wide:&quot; They turned on limited functionality at first to ensure user adoption and success, knowing that, because of the SaaS model, they could easily turn on additional functions as their staff became ready to use expanded functionality. Dell and Salesforce implemented Dell's first ever, unified, global system to over 15,000 users in 18 months. They just finished the global rollout in October, but so far the results are very positive, as Dell has experienced a 10% increase in sales productivity. Dell is going to continue to work with Salesforce in the coming year, with 40% of its CRM efforts dedicated to continuous improvement of their sales processes, and the other 60% going toward the global deployment of marketing. Indeed, it's an exciting time for Salesforce and Dell!
Welcome to the Real-Time Cloud Michael Minihane Account Executive salesforce.com
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the fiscal year ended January 31, 2009 and our other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Agenda Cloud Computing Salesforce.com Introduction Why use Salesforce? Customer Success in the Cloud
Applications Moving to the Cloud Today Cloud Computing Applications 1960’s Mainframe 1980’s Client/server No software? Just point & click. Cloud Computing is running your company on our secure already built architecture. Access your data just like you access your online banking or your Gmail. Safe & Secure!
Salesforce.com: The Cloud Computing Model Subscription Based Automatic Upgrades Customizable Real-time Reporting 5 Times Faster Half the Cost
The Cloud Model Delivers Fast Time to Value Software Upgrade Expense Large Capital Expense & High Risk Automated Upgrades Value Time Cloud Computing Average 51% ROI within 12 Months 2 53% of software projects cost 189% of original estimate 1 Cloud Computing Value Value 1 Standish Group, Chaos Report 2006 2 Third-Party CustomerSat Research on 3,500 Salesforce.com customers, December 2009 Large Operating Expenses No Capital Expenses
Affordable Model: Proven, Real-Time Scalability ~65,000 Subscribers ~20,000 Subscribers ~25,800 Subscribers Fast Deployment and Real-Time Scalability Proven by our smallest start-up customers Proven by the largest enterprise customers
Generate More Leads and Align Marketing with Sales <ul><li>Grow the Sales Pipeline </li></ul><ul><li>Attract leads with Google AdWords </li></ul><ul><li>Manage multi-channel campaigns </li></ul><ul><li>Capture and route leads automatically </li></ul><ul><li>Measure return on marketing spend </li></ul>Leads & Campaigns
Turn Opportunities Into Closed Business <ul><li>Close Deals Faster </li></ul><ul><li>Integrate your sales methodology </li></ul><ul><li>Track products, pricing, and discounts </li></ul><ul><li>Track competition and win-loss ratios </li></ul><ul><li>Track deal stages effectively </li></ul>Opportunities Opportunity Stage
Forecast and Analyze Your Sales with Dashboards <ul><li>Maximize Forecast Accuracy with customizable dashboards! </li></ul><ul><li>Gain Real-Time Visibility into performance, pipeline, revenue, win rates, and activities </li></ul>Forecasting & Analytics
Work Seamlessly with Office Productivity Apps Microsoft Outlook Lotus Notes Google Apps Spend More Time Selling Integration with Email All your desktop apps working together! Email & Productivity
Real-Time Mobile Deployment Have us show you how Salesforce uses Mobile Salesforce Mobile Run Everywhere Avoid the hassle of developing apps across multiple devices Run your mobile and desktop apps on one platform Real-Time mobile deployment Available for all major mobile devices Access database anytime 24/7
Heard it before…how is Salesforce different? <ul><li>Online Community … www.salesforce.com/community </li></ul><ul><li>Transparent … http://trust.salesforce.com/ </li></ul><ul><li>Salesforce User Events … www.salesforce.com/events </li></ul>
100,000 + Customers Worldwide Our ANZ Installed Base Doubled in Last 12 Months
Dell Manages a Global Organization in the Sales Cloud 15,000 Successful Sales Users Across 20 Countries 10% Increase in Sales Productivity $1 Billion in Approved Partner Deal Registrations One Global CRM - Michael Dell
Salesforce.com Customers Succeed in the Sales Cloud Source: Salesforce.com Customer Relationship Survey conducted June 2009, by an independent third-party MarketTools Inc on 6,000+ Customers randomly selected.
Start Today with Our Free Trial Prospective Customers: Start your 30-Day Trial Today Ask your Salesforce AE and SE to work with you in real-time Existing Customers: Extend Salesforce to Your Customer Service Organization Sign-up for a Free Developer Account http://www.salesforce.com/au/crm/editions-pricing.jsp
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