2. “He who has the most data wins;
and he who can make decisions first,
wins big. Thank you, SRC!”
— Ford Motor Company, Customer Service Division
“…A strategic partner with the expertise
and passion for building world-class
geographic business intelligence applications,
SRC was the clear choice.”
— Experian
“…A targeted sales and advertising
support solution that provides
greater operational efficiencies and, in
return, positively impacts the
financial bottom line.”
— Comcast Spotlight
quot;With SRC we were able to eliminate
and move beyond the limitation
of other solutions…quot;
— VF Corporation
3. The SRC Geographic Business Intelligence Platform
Technology that Scales and Outperforms to Customer Data Integration (CDI) capabilities
Speedup Business Results across an enterprise are greatly enhanced by the
ability of Alteryx to spatially process large data files
To succeed in today’s rapidly evolving global quickly and maximize processing performance
marketplace, companies need technology solutions without the usual application limitations. Alteryx
that enable and deliver information accessibility and achieves unmatched performance precisely because
analysis across all IT assets and business practices. To it has no built-in limitations—it performs at the
capture tomorrow’s opportunities, businesses need maximum processing speeds and data throughput
fewer, simpler technology solutions that leverage capacity of its host computing hardware.
more of their information infrastructure. Delivering
high-performance, scalable, and flexible analytical
enhancements to your enterprise is how SRC defines Spatial Analytics and Visualization
comprehensive data access and analysis.
SRC’s Geographic Business Intelligence platform Plotting proximities and relationships on a map is
has the necessary speed, power and extensibility to useful; however, the map is not the only way to view
address all of your fact-based, decision-making geographic business intelligence relationships.
challenges, while delivering personalized solutions Searching and combining multiple data attributes,
that serve your business's unique needs. This from hundreds of millions of records and within
collection of application development tools, massive database files, cannot happen fast, if at all,
high-performance data engines, complete turnkey using the leading mapping solutions. When
solutions, and award-winning datasets ensure that troubleshooting challenging business processes,
every manager within your organization can quickly tables, charts and graphs frequently deliver more
obtain the actionable insight needed to take the impact and reveal greater spatial insight than maps
lead in your competitive market. alone can provide. Alteryx delivers the speed and
the visualization capabilities you need to meet these
challenges.
Importance of Geographic Business Intelligence
Geography is a component of every business
transaction, encompassing where raw materials are
found; where products are manufactured and
shipped; where products sit on shelves and at which
SINGLE
stores; where products are advertised; and where UNIFIED
Data
customers are consuming products and services. Quality PLATFORM
Geography and spatial analytics bring a more Spatial
Data
predictive dimension to business process problem
solving than many companies realize. The ability
to analyze the embedded geographic
ISLAND Geographic Business
dimensions of any business process has TECHNOLOGIES Intelligence Platform
changed the way top companies plan and
execute both their strategic and tactical practices.
ETL
Geocoding Nonspatial Data
Reports & ENGINES &
CDI
Visuals
TOOLS OF
Alteryx’s industry-leading, open source geocoder CHOICE
enables the rapid application of geospatial functions
on any nonspatial data associated with an address,
and allows for the analysis of this data with any
Additional
spatial data, such as, demographics, customer engines and
technologies
profiles, industry statistics, and physical geographies.
4. Eliminating Islands of Technology through • High-performance, direct access between our
Data Independence tools and your programs is provided for your
internal development efforts through the use of an
Alteryx integrates files, data formats, and query extensive API (application programmer interface)
transactions with all leading enterprise database and an SDK (software development kit)
and data type standards, delivering solutions that • A powerful dataflow diagramming GUI (Graphical
are data- and country-independent. This feature User Interface) simplifies application development
provides simple, unifying access to all specialized by visually abstracting, and thereby eliminating
and potentially isolated data environments. A new most of the work in creating database applications
global freedom from technological constraints
ensures that your corporate, market and industry Extensive
drag-and-drop
analyses can work with the data you need from any data application
location. SRC delivers datasets for more than thirty development GUI
countries currently, with the capacity to add
proprietary or new datasets easily at any time.
Right Tools for Developers, Power Users, and
Enterprise Management
In order to better address competitive threats • The GUI environment’s enhanced ability to
and market opportunities, decision-making leverage, reuse, or make accessible all dataflow
responsibilities have transitioned from an models and processes as macros and wizards,
exclusively top-down hierarchy to broader and whether built by customers or by SRC Professional
often decentralized roles throughout the enterprise. Services, enables a broader user audience for the
SRC’s Geographic Business Intelligence platform same best-practice solutions
delivers solutions designed to serve an
organization’s community of users at every level of Macros and wizards
leverage best practices
the technology expertise pyramid.
Technological 2% SDK / API
AP
Expertise IT & Developers
Pyramid 5% GUI
Power Users
25% M
Macros
Macros
Business Analysts
30% Runtimes
Runtime
Operations Managers
• Scheduling batch runs for modules or using
38% command-line execution adds even more flexibility
WEB / SaaS
Extranet, Intranet, e-Enterprise
in implementing best-practices
• Web-accessible, interactive wizards and Software-
Serving 100% of your user technology requirements
erving technology
l
Source: Forrester Research, Inc.
urce:
as-a-Service (SaaS) deployments support internal
users, external vendors and partners, and customers,
no matter how you choose to reach them
For a more in-depth description of the Alteryx development components, visit www.extendthereach.com
5. Controlling Data Quality while Boosting Finally, businesses can minimize risk when expanding
Analytical Performance or reducing networks, and can verify their designs by
taking into account critical data about consumers,
As data moves through an organization, the business transactions, competitive intelligence, and
consequences of data sharing often lead to the specialized markets.
unintentional corrupting of data quality, restricting
corporate information flow, and preventing you from
building a true picture of your business. Alteryx SRC Professional Services
brings the full power of data quality functions to
bear in the very process of analysis and reporting. SRC’s core competence of delivering tools,
The speed, flexibility, and scalability with which data applications and solutions is enhanced with the
quality techniques can be deployed using Alteryx, availability of a tested and seasoned Professional
also enable the quick and easy sharing of more Services organization. Our team helps you build or
enterprise data within a single, consistent business deploy Alteryx solutions, and if your needs include a
process analysis environment. more dedicated effort, our database and
professional development experts stand ready to put
our technology to work delivering best practices that
Supplying Accurate, Award-Winning, Global ensure your success and satisfaction.
Intelligence
Whether providing valuable industry, geographic, Convergence for Results
demographic, socio-economic, and consumer
behavior data; or working with our clients and their Alteryx has what your enterprise needs to get
proprietary customer or prospect data to deliver key reliable information into the appropriate hands in
information in the best possible format, Alteryx will time to make a difference. Don’t be beaten in the
deliver the right solution for the job to data users final mile; let Alteryx help you realize the geographic
throughout your enterprise. Over a decade of business intelligence competitive advantages you
etitive
building international data partnerships has resulted need to achieve better planning, execution, and
ning,
in vendor relationships with eighteen content leaders reporting of your successes.
p
from more than thirty countries, and has established
blished
a global provider network that continues to growrow
stronger every year.
Measuring Network, Supply-Chain, and
Management Performance
As a special focus, SRC offers a network
optimization engine that enables planners to
assess, adjust, and improve the performance of
any supply-and-demand network. With this engine,ngine,
users can analyze the geographic dimensions of s
demand-side characteristics and potential,
infrastructure availability and capacity, supply
resource dynamics, and competitor locations. .
6. 190 South Glassell Street, Suite 201
Orange, CA 92866
Phone (714) 516-2400 Fax (714) 516-2410
info@extendthereach.com
www.extendthereach.com
Geographic Business Intelligence is a trademark, and Alteryx and Geonetx are registered trademarks of SRC, LLC. 01/09
