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5 TIPS FOR
BUILDING
STRONGER
CUSTOMER
RELATIONSHIPS
"The most important
single ingredient in the
formula of success is
knowing how to get
along with people."
THEODORE ROOSEVELT
O V E R V I E W
ESTABLISH A
PRESENCE
TONE OF VOICE
ACTIVE
LISTENING
PURPOSEFUL
QUESTIONING
DO YOU KNOW WHAT YOUR
CUSTOMERS WANT?
EXCELLENT
CUSTOMER
SERVICE 
RELIABILITY &
CONSISTENCY
EASE OF DOING
BUSINESS 
UNDERSTANDING
CUSTOMER'S
NEEDS
PERSONAL
CONNECTION
COMMUNICATES
PURCHASING
PROCESS 
THE
SOLUTION
BUILDING
RAPPORT
GOES A
LONG WAY01
PEOPLE ENJOY
DOING BUSINESS
WITH PEOPLE THEY
LIKE
A STRONG
RELATIONSHIP WITH A
CUSTOMER = MORE
INFLUENCE ON
DECISION MAKING
PROCESS
RAPPORT IS ABOUT
MAKING A
CONNECTION BASED
ON TRUST
PAY ATTENTION TO
WHAT CUSTOMERS
SAY TO YOU02
"You cannot truly listen
to anyone and do
anything else at the
same time."
M. SCOTT PECK
ALWAYS LISTEN
WITH THE INTENT
TO UNDERSTAND
CUSTOMERS NEEDS
CUSTOMERS CAN
SENSE WHEN YOU'RE
NOT FULLY PRESENT -
ALWAYS MAKE THEM
FEEL LIKE A TOP
PRIORITY
ACTIVE LISTENING
MAKES CUSTOMERS
FEEL IMPORTANT,
VALUED &
UNDERSTOOD
BE AWARE OF
YOUR BODY
LANGUAGE 03
EFFECTIVE
SALESPEOPLE WALK,
TALK & DRESS THE
PART - THEY TAKE
NOTHING FOR
GRANTED
SUBTLE MIRRORING
OF CUSTOMER
GESTURES CAN
HAVE A POWERFUL
EFFECT ON THEIR
RECEPTIVITY OF YOU
MIRRORING
SHOWS YOU
UNDERSTAND THE
CUSTOMER'S POINT
OF VIEW
Words
7%
Tone
38%
Body Language
55%
55% OF CUSTOMER'S PERCEPTIONS OF US IS
DRIVEN BY OUR BODY LANGUAGE
CUSTOMERS
APPRECIATE
AUTHENTICITY
 
04
CUSTOMERS
PREFER A
STRAIGHTFORWARD
APPROACH THAT
FEELS REAL &
HONEST
CREATE AUTHENTIC
INTERACTIONS -
PEOPLE CAN SEE
THROUGH A SALES
PITCH
KNOW WHAT
YOUR COMPANY
STANDS FOR AND
SHARE YOUR
ORGANIZATIONAL
BELIEFS
PRACTICE
MAKES
PERFECT05
"He who stops being
better stops being
good."
OLIVER CROMWELL
TOP SALESPEOPLE
PROVIDE SOLUTIONS
VS.
SIMPLY LISTING
PRODUCT FEATURES
DO YOUR
RESEARCH & MAKE
SURE YOU'RE
ALIGNED WITH THE
CUSTOMER'S
NEEDS
NEVER SOUND
OVERLY
REHEARSED OR
LIKE YOU'RE
READING FROM A
SCRIPT
THANK
YOU
ASCENSION GROWTH & INNOVATION
STRATEGIES
LEARN ABOUT REMOTE SELLING
EXCELLENCE℠

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Building Strong Customer Relationships