This document summarizes a webinar presentation about integrating the Layar augmented reality software development kit (SDK) into retail apps. It provides an overview of the SDK, how to obtain and implement it, best practices for content creation and promotion, and examples of how retailers have used the SDK to enhance print catalogs and in-store shopping experiences with interactive virtual content. Attendees can ask questions in the question box or by raising their hand during the 45-minute question and answer period after the 15-minute presentation.

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Questions & Answers
Webinar, November 2015

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Nice to meet you!
Kasper Jelaiskis
Digital creative
consultant
John Theodosiou
Technical Support

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Today’s setup
• 15 minute presentation
• 45 minutes Q&A
• Questions via “Question box” and “Raise hand”

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Layar SDK in Retail

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About Layar SDK
● SDK - Software development kit
● Embed Layar functionality into your own app
● Available for iOS and Android

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Getting the SDK
• Apply for a 30 day trial (per app - not per user)
• Apply for a licence - price depends on duration and individual needs
• Standard package includes 12 month premium, 100 pro pages, updates, bug
fixes and more
• Minimum term - 12 months
• Validate the key and secret to your app
sales@layar.com

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Making it work
● Use Phonegap plugin or Xcode, Android Studio to develop
● Your Layar account is linked to SDK (possible to link multiple content-creating accounts)
● Make sure the content is available on Layar Creator or Developer layers
● Test & Publish as Pro pages
● Update your app on iOS or Android app stores
See API for tutorials and more information

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Best practices
Educate your audience about the new feature:
- How to scan a page? (3-step instructions)
- Which pages to scan? (place CTA’s)
- What content can they expect? (manage expectations)
- Promote the app and increase awareness
- Aim for quality, not quantity
In order for SDK to work you must have at least:
• Android 2.2 and above
• iPhone 3GS, iPad 2 and higher

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Types of content
• Both Vision and Geo features are supported
• All content published on Creator and Vision/Geo API Layers
• Rich media: 3D and animation, HTML widgets, Image Carousel, Twitter feeds and more
• Customised UI and camera view

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Benefits of SDK
• Quick and easy for app developers to use
• Give users new features and interactive content (engage your audience)
• Easily manage content via the Layar Creator
• Customize design, interface and functionality
• Maintain brand identity while using Layar features

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...and more
• Reach new target groups
• Increase the value of your products and your app
• Add exclusive content
• Increase the life cycle of the app
• Make the buying process easier

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Actual print What you see with SDK
Shopping from your app
Net-a-porter

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Leonisa
Actual printWhat you see with SDK

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House of Fraser
Actual print What you see with SDK

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House of Fraser
Actual print What you see with SDK

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17. Layar Help Centre has got
you covered!

19. THANKS!