There are many players in the mobile ar arena today.
Let me show you how mobile ar looks like on your handset using Layar. Layar is an augmented reality browser available for iPhone and Android phones - and it&#x2018;s free!
AR is a large field We at Layar have our own approach to foster the usage of mobile ar. We created the Layar open platform.
No matter if you think about brand awareness, if you are a content provider, a developer or a user.
Everybody can create its own Augmented Reality Experiences on top of Layar.
story-telling / guided tours
42 POI 2D and 3D images Streaming Video Auto-Triggers Educational Historical Fun!
TAB Worldmedia is working on a businesscase for Walt Disney in the Netherlands. We can't go into details right now but it involves a long term publicity concept with Disney and Pathe cinemas. It also involves Disneys new loyalty system 'Movie Minutes' and cross selling for DvD and Games via onlinestores like Amazon.
Consumer rating: 7.7 average, a relatively high score compared to regular (tv) advertising.
- 90% would use Layar augmented reality more often when offered with outdoor advertising campaigns.
- Experience layers can add value for outdoor advertising and create a unique brand experience.
TAB Worldmedia is working with EMMY award winning TV production agency Parklane (The Phone) on how to integrate Layar Augmented Reality in TV program formats.
Layar Augmented Reality Browser - presentation at MIPTV 2010