Keynote presentation about why companies who have difficulties finding their target our doing something wrong.

1. TarWILLget ?!

2. What can you tell based on
these (socio)demographic
criteria?
M.Sc
AGE GENDER LOCATION DEGREE

8. Who thinks all great
companies are targeting?
? ?
?

15. FINDING YOUR
TARGET IS
PASSÉ

16. EARNING ATTENTION
1) Story to tell
2) Product to back it up
3) Element that makes you stand out

18. Innocent Smoothies

19. TarWILLget?
? ?
?

20. TarWILLget Target
-‐ Show who you are -‐ Tell who you are
-‐ Earning attention -‐ Buying attention
-‐ Followers -‐ Consumers
= End result = Activity

21. So,…
If you find targeting hard,
…
it just means you are stupid

22. It means you still think in
terms of buying, in stead of
earning attention.

23. Tha nk you!
Thank
Thank you!
you!
Twitter: @Leaurend
LinkedIn: be.linkedin.com/in/laurentbeyer