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Andrew
Goodwin’s
Theory
Typical Genre Characteristics:
 The costume throughout our video is
consistent and connotes the genre of indie
rock. We used leather jackets for two of our
members and kept a more raw look for our
actors since this was a running theme in the
indie rock genre.
 We used cutaways to a town location which
is connotive of genre since indie rock videos
are usually filmed on a low budget and we
used footage of Darlington in the town as
well as the train station which is connotive of
their energetic and constantly moving lives.
Costume for “The Wired”
Costume in The Fratellis’
Henrietta
Location for “The Wired” Location in The Fratellis’ Henrietta
Typical Genre Conventions
 We have low key lighting through the
performance of the video which allowed
to give the band a darker side, which is
juxtaposed against the fun nature of their
performance. This allowed us to show that
there was more to indie rock artists than
people like to believe.
Low Key Lighting in “The Wired” Low Key Lighting in The Killers’
Somebody Told Me
Typical Genre Characteristics
 The juxtaposition between the neatness of
the hotel and our actors allowed the genre
to become more apparent, our actors
mock the location because they are
“different” from what would be classed as
ordinary.
 It’s a performance based video which is
typical of the genre because a narrative
based is a higher budget.
 The energy and close relationship of the
band can be seen through the cutaways
that were designed to give a more intimate
and raw image of the band.
Hotel Shot for “The Wired”
Performance of “The Wired”
Giving a “raw image” of “The Wired”
Relationship between lyrics
and visuals
 We have the cutaways that
do this mainly by using
different footage of the band
members going up and down
stairs.
 There is a juxtaposition
between the lyrics and when
the band walk into the hotel- It
makes a mockery of the hotel
even more with them being
there. These represent the
difference between the social
order (the hotel) and the
chaos of the band breaking
these conventions.
Stairs shots in “The Wired”
Juxtaposition of the hotel and
band in “The Wired”
Relationship between music
and visuals
 The editing is often cut on
the beat and picks up
pace as the video goes on
which would connote the
band’s energy.
 We sped up some of the
cutaways which made for
a faster pace, helping us
to make our video more
energetic as well as
individual.
Sped up footage in the cutaways for
“The Wired”
Close ups and motifs
 The main use of close ups that we use are of the bands’
instruments rather than the bands’ faces. This is more
typical of the indie genre due to the fact that
stereotypically, the music is the most important to the
indie band than who they are- The music should be able
to tell the audience that.

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Goodwin's theory

  • 2. Typical Genre Characteristics:  The costume throughout our video is consistent and connotes the genre of indie rock. We used leather jackets for two of our members and kept a more raw look for our actors since this was a running theme in the indie rock genre.  We used cutaways to a town location which is connotive of genre since indie rock videos are usually filmed on a low budget and we used footage of Darlington in the town as well as the train station which is connotive of their energetic and constantly moving lives. Costume for “The Wired” Costume in The Fratellis’ Henrietta Location for “The Wired” Location in The Fratellis’ Henrietta
  • 3. Typical Genre Conventions  We have low key lighting through the performance of the video which allowed to give the band a darker side, which is juxtaposed against the fun nature of their performance. This allowed us to show that there was more to indie rock artists than people like to believe. Low Key Lighting in “The Wired” Low Key Lighting in The Killers’ Somebody Told Me
  • 4. Typical Genre Characteristics  The juxtaposition between the neatness of the hotel and our actors allowed the genre to become more apparent, our actors mock the location because they are “different” from what would be classed as ordinary.  It’s a performance based video which is typical of the genre because a narrative based is a higher budget.  The energy and close relationship of the band can be seen through the cutaways that were designed to give a more intimate and raw image of the band. Hotel Shot for “The Wired” Performance of “The Wired” Giving a “raw image” of “The Wired”
  • 5. Relationship between lyrics and visuals  We have the cutaways that do this mainly by using different footage of the band members going up and down stairs.  There is a juxtaposition between the lyrics and when the band walk into the hotel- It makes a mockery of the hotel even more with them being there. These represent the difference between the social order (the hotel) and the chaos of the band breaking these conventions. Stairs shots in “The Wired” Juxtaposition of the hotel and band in “The Wired”
  • 6. Relationship between music and visuals  The editing is often cut on the beat and picks up pace as the video goes on which would connote the band’s energy.  We sped up some of the cutaways which made for a faster pace, helping us to make our video more energetic as well as individual. Sped up footage in the cutaways for “The Wired”
  • 7. Close ups and motifs  The main use of close ups that we use are of the bands’ instruments rather than the bands’ faces. This is more typical of the indie genre due to the fact that stereotypically, the music is the most important to the indie band than who they are- The music should be able to tell the audience that.