Evaluation question 2

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Evaluation question 2

  1. 1. How effective is the combination of your main product and ancillary texts?<br />Evaluation – Question 2<br />
  2. 2. Brand Identity<br />I have created a brand identity by using a beach theme throughout the video and ancillary tasks as a genre characteristic.<br />I have Used images to portray the theme<br /><ul><li>Back ground on poster is pebbles, these also appear in the digipak and as several shots throughout the video.</li></ul>I have shaped borders into shapes that portray the ocean. I have also done this with the track names on the digipak.<br />I have created a Guitar motif on the digipak as this instrument is what the artist plays in the video and appears with him in photography throughout the ancillary tasks.<br />
  3. 3. Typography<br />My typography is consistent throughout my ancillary tasks.<br />Agency font used for industry information<br />Bradley Hand ITC font used for the sections written by the artist. This is a serif font that looks quite personalised. The hand written look gives the digipak a more personalised touch.<br />Troutkings BTN font used for titles and names. This font reminds me of the little mermaid, with the trident shapes. This intertextuality runs with the ocean/beach theme.<br />
  4. 4. House colours<br />The house colours I have chosen for my artist are red, blue and white.<br />The red signifies something new<br />This red appears as backgrounds but also as the red strip on the album cover and on the advert.<br />The blue is connotation of the ocean. This is used in backgrounds<br />The White is used for fonts. I chose this colour as it stands out against the blue and red.<br />Red ribbons<br />Red carpet<br />
  5. 5. Layers<br />I have used textured layers on my ancillary tasks aswell as my video. This is an effect I like to use on my work.<br />Advert – Blue layer over the top of the pebble background – connotation of the ocean theme.<br />Digipak – Transparent ripple effect used as an overlay on the front cover – connotation of the ocean theme.<br />Video – Green Screen Effect – Emphasis on an action that matching lyrics to visuals; one of Goodwin's principles.<br />
  6. 6. Images<br />Indirect images used of artists on the ancillary tasks as well as close ups of his guitar. <br />Creating a selling point based on the concept of his music rather than his image.<br />

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