2. Bauer
• Bauer was founded in 1875
• They are an international company based in Hamburg, Germany. The
company operates in 15 countries around the world and is owned
privately by the Bauer family.
• The main music magazines that they produce are ‘Kerrang!’ and ‘Q.’
Kerrang!- Niche (Rock) Q- Mainstream
3. IPC Media
• Founded in 1958
• It is an international company owned my Time Inc. The company is based
in London, UK and has various subsidiaries.
• Produces magazines such as ‘NME’ and ‘Uncut.’
NME – Mainstream Uncut- Niche (old rock music)
4. EMAP
• Founded in 1947
• It is an international British company based in London, UK. Stands for ‘East
Midland Allied Press’ and is privately owned. They mainly focus on
business magazines.
• Owns magazines such as ‘Jeweller Retailer’ and ‘NursingTimes.net’
Retail Jeweller- Niche Nursing Times- Niche
5. Future PLC
• Founded in 1985
• It is a public industry and is based in Bath, UK. It publishes more than 150
magazines over a wide range of genres such as technology, gaming, sports
and photography.
• Owns magazines such as ‘Metal Hammer’ and ‘Total Vauxhall.’
Metal Hammer- Niche Total Vauxhall- Niche
6. Who would I choose?
If one were to own my magazine I would choose IPC Media. The reason for
this is because they are one of the highest ranking magazine publishers in the
industry and would bring a lot of interest to potential audiences. I would not
choose for it to be a smaller organisation such as Monkey or Future PLC due
to the fact they do not have a very high profile compared to the others even
though they are very successful.
