Sex, Racism, And Discrimination In Advertising

Sex, Racism, And Discrimination In Advertising
The industry of advertising was intended to be a means of having a product reach its targeted audience. It is supposed to entice consumers into buying
a product. Advertising has become a hugely productive force. The advertising industry brings in revenue of $250 billion dollars per year in the United
States alone. Advertising is unavoidable and consuming. The average American women, man, or child is exposed to over 3,000 ads a day and will
spend about two years of his or her life watching television commercials. The ads are featured at bus stops, school vending machines, and even on
food items. People tend to feel that they are unaffected by advertising and are simply able to "tune them out." People are unable to avoid
advertising's influence because even if one does their best to ignore advertising, it is impossible. Advertising's impact is quick and subconscious.
We are affected every day and in every aspect of our lives by the power of advertising and remain completely unaware (Killing Us Softy 4). Over the
last century there has been a shift in what the purpose of advertising is and what is doing to its viewers. While advertising still sells a product to a
particular group of people, more and more the way advertising agencies go about this has lead to sexism, racism, and discrimination. What is
discrimination? The Merriam–Webster Dictionary ... Show more content on Helpwriting.net ...
This advertising strategy could lead to long–term health problems for these children and teens. Jennifer Harris, lead researcher at the Rudd Center for
Food and Policy said, "If the [food] companies are purchasing more advertising in [ethnically] targeted media, then they could be contributing to the
health disparities in these communities with their marketing practices (Los Angeles Times)." This discrimination by advertising agencies is not only
unfair but potentially
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Sex Should Not Sell
Sex should not sell Do not ever underestimate the persuasive influential power, of gorgeous women with more cleavage, or the power of a gentleman
with a muscular body, to increase the consumer's consumption. Tom Reichert in his book "The Erotic History of Advertising" emphasizes the idea
that sometimes this frequent use of the sex sells technique increases some consumer interest and builds a strong brand identity (Reichert). In fact, Sex
was used to advertisements since the 1900's when the tobacco companies used some erotic images on their cigarettes' boxes (o'bar). If there is more
effective way to increase the consumer purchasing power and make a higher brand recall, in an appropriate way, such as humorous ads; why do
marketers... Show more content on Helpwriting.net ...
This will definitely have a negative effect not only on children's attitudes but also on their sexual life in the future. As doctor Carolyn C.Ross
emphasizes in her article "The Effects of Early Exposure to Sexual Content", when children are exposed to this sexualized content at early age, even
if they do not understand what they see, they have "a lasting" negative impression. When advertisers add those sexual insinuations they give the
children an impression of Azouz 3 "Freedom with sex" as Daniel cloud described. The use of sex may lead in the future to sexual addiction by
having early sexual relations and a higher number than the normal of sex partners. Also it may contribute in making their sexual life more violent
(Ross). Women are highly affected by the sex ads as it degrades them and decreases their self–esteem. Women are portrayed in the sex ads as "sex
object" a good example is "sorry coke and Pepsi campaign" That showed Scarlett Johansson taking off her scientist robe while promoting for the
product to make it "viral"(Ettus). Many marketers see now that the more nude women are shown the more they sell as Bibi Onaizah Peerbux. People
are more likely to think that women are only a piece of meat or a sexual body to attract an audience's

The Emergence And Effects Of Sex On Advertising
John Gavin
Mark Abraham
HST 658
16 November 2014
The Emergence and Effects of Sex in Advertising When advertising emerged in the 19th century, sex was already being used as a tool to sell products,
services or brands. The advertisements usually feature an image of a beautiful woman or man who is either nude or even suggestively sexual, which
typically has no connection to the product being advertised. Advertisers know that good–looking models in advertisements serve as a reason to buy the
brand. The first recorded use of sex in advertisements was during the 1890's when a cigarette company inserted trading cards of women who were
dressed suggestively sexual. Comic book companies in the 1950s were using violence and sexuality to sell their ... Show more content on
Helpwriting.net ...
Women are often used in advertisements showing some sort of sexual behavior to sell a product or service. The earliest known use of sex inadvertising
was in the 19th century in 1885, where James Buchanan Duke, president of W. Duke & Sons, committed to using advertising as a means of
increasing sales, he did this by inserting trading cards into cigarette packs that showed women who are dressed provocatively. After 5 years, W.
Duke & Sons became one of the largest manufacturers of cigarettes in America. (Porter 31) Even though the trading cards inserted in the cigarette
packs were not related to the product at all, it just shows the effectiveness of using sex in advertising to sell a product. After this success more
companies and services started using sex in their advertisements, where they would use men or women and expose them sexually even if it does not
relate to the product they are advertising. The print advertisers are portraying women as a sexual object in order to gain more sales and readers, when
the women in the advertisements did not relate to anything that was going on in the magazine. (Kerin, Lundstrom and Sciglimplaglia 39) During this
time, a lot of women were already aware that women in advertising are being portrayed improperly. In a study done by Lundstrom and

The Influence Of Sex And Advertising In Advertising
Sex has a distinguished place in culture, it is a constant theme and continues to increase as time goes on. Not only that, but sex has made its mark as
an advertising tactic. However, this is not a new proposition. Sex in advertising emerged many decades ago and continues to claim its place. This
presents a critical question. Does sex as an advertising tool sell? Research shows that sexual appeals in advertising leaves a negative impression. Sex
does not seem to be the optimal selling tactic. On the other hand, research has also found that sex does, in fact, sell by its stimulating and arousing
effect. There are important factors to examine such as; audience, where sex is implemented, how it affects brand recall, how advertising works, it's
relevancy, and how it is used. Regardless if sex sells or not, it continues to remain a highlighted concept in advertising and culture.
Sex has been implemented as an advertising tactic for a long time. For example, in the 1910s an ad from Ivory Soap displayed naked sailors soaped
up, waiting for a friend to hose them down (Smith, 2017.) Sexual themes have not let up since then. Sorrow (2012) notes a study constructed by Tom
Reichert where he found that from 1983 to 2003, the rate of sexual ads increased from 15 percent to 27 percent. Smith (2017) examines a recent ad by
Calvin Klein that depicts an orgy. However, regarding this ad, outrage broke out. This brings up the idea that sex does not sell. If sexual ads are
creating a negative

Advertising And Gloria Steinem's Sex, Lies, And Advertising
Advertisements are intended to make their audience feel remarkable if and only if they purchase what is being publicized. In 2005, Dove launched a
"Real Beauty" campaign in an effort to reassure women of their physical beauty. The campaign featured women of all different shapes and sizes to
connect with each body type. However, this campaign would not be advantageous to both the consumers and advertisers if the advertisers did not get
their fair share. Gloria Steinem, author of "Sex, Lies, and Advertising," is strongly challenged by Dove's campaign by exemplifying how Ms., a
magazine that Gloria was co–founder of, eliminated advertisements in order to maintain journalistic integrity. However, Jennifer L. Pozner, author of
"Dove's 'Real Beauty' Backlash," utterly supports Dove's "Real Beauty" campaign by concurring with Dove's powerful message of confidence. Despite
their opposing views on advertisements, both women share a common ground: Advocating the empowerment of women.
Browsing through a magazine, one finds oneself looking at nothing but ads. Not in Ms., a feminist magazine conducted by one of the best–known icons
of the women's movement, Gloria Steinem. Steinem worked whole–heartedly in order to portray opposition towards advertisement. She vindicates her
opposition by claiming that, "In any case, we do know it's the advertisers who are determining what women are getting now"(Steinem 199). Steinem
highlights how advertisers have taken over magazines entirely. They

Advertising And Advertising : Should Sex Be Used In...
Today, every media consumer is ''exposed to sexual imagery in advertising. Sex's use and misuse is constantly before everyone and elicit strong
criticism'' (Richmond & Hartman p.53). As anyone can notice, the use of sex in the media has been happening for several decades and the reason for
it is simply because it works. Advertisements that are ''naturally sexy'' tend to be remembered more often than ads that are not. Regarding this fact, the
question arising is how ethical is it to use sex appeals in advertisements. In other words, should sex be used as a tool for advertisement? Advertising
draws people in and them into buying things based on how the ads make them feel. It is not always fair to assume that everyone knows what the
advertisers are doing. This paper will discuss whether sex sells by defining it at first, when and where sexual appeals are used in ads, who is the
primary focus in advertising, and the ethical dilemma of using appeals in advertising. But to be more concise about the subject, this paper will be
firstly looking at a case study.
A recent study conducted by the University of Ohio in 2014 published in The Psychological Bulletin suggests that sex in advertising is a nuisance for
the consumers. Psychology teacher Brad Bushman and the author Robert Lull who conducted this study have gathered data from 8489 participants by
exposing them to ads that contain sexual content to see how they would respond to them. They concluded that the perception of ads that

Sexual Imagery In Sexual Advertising
The idea of using sexual imagery to boost products sales and company revenue is defiantly not a new one. Tom Reichert from the University of
Alabama wrote in his article A review of Content, Effects, and Functions of Sexual Information in Consumer Advertising that as early as 1885 W.
Duke & Sons placed trading cards in cigarette packs that had sexually provocative ladies on them to try and boost sales. The company seemed to be
successful with the promotion and by 1890 they were one of the leading brands of cigarettes. Another early example was found in 1910. A women's
beauty bar company; Woodbury's Facial Soap was struggling with sales until they started usingadvertising that showed couples in a romantic embrace.
Reichert notes "in contemporary mainstream consumer advertising (e.g., magazines, network and cable television), sex is present in promotional
messages for a wide range of branded goods" (Reichert, 2002 pg. 242).
Reichert then goes on to say
"ads feature provocative images of well–defined women (and men) in revealing outfits and postures selling clothing, alcohol, beauty products, and
fragrances. Advertisers such as Calvin Klein, Victoria's Secret, and Pepsi use these images to cultivate a ubiquitous sex–tinged media presence"
(Reichert,2002 pg. 242).
Reichert explains to his readers that there are six distinct types of sexual advertising content. The first type is Body Display. This type of advertising
content could be described as "revealing clothing includes

What Makes Sex For Advertising So Appealing?
Sex is a very controversial subject that normally attracts a lot of attention, which forces it be extremely exploitable for attention craved advertisement
creators. Sex can be defined as ways to gain consumers attention (Belch & Belch 2007). What makes sex in advertising so special? Why is sex so
appealing to consumers? Sexual appeal can be characterized as an emotional trigger. Sex can be construed as the soul of advertising. (Brayan 2003)
There are various emotions that an advertiser can utilize to aid in delivering messages to audiences. Emotional messages utilized in advertisements can
arouse views from different backgrounds and force them to take action. (Brayan 2003) These emotions consist of, but not restricted to: guilt, love,
leisure, sadness, lust, pleasure and peace. Today, lust is still powerful device in gaining attention, which emerged from the entertainment industry.
Currently, when viewing Hollywood fashion trends and Music Television, they both possess large influences on audiences, which have taken a liking
to sexually explicit lust–filled advertisements. For example, Music Television, a channel devoted to music related programming, plays music videos of
inadequately clothed women on a consistent basis. (Copley 2004) In reality, sex being utilized in advertisements started before the 1990s. Creators of
advertisements utilized heads of attractive women in advertisements, back in the 1850s. After the Civil War came to an end creators of advertisements

Fear and Sex Appeal of Advertising
Advertising: Appeals to fear and sex Above all else, advertising is designed to get people's attention. It is not designed to be particularly moral or
ethical in its orientation. That is why advertising often appeals to such base, human instincts as fear and sex. The sexual element of the one–sided
appeal of the Secret Deodorant commercial entitled "Fear of Being Exposed" is evidenced by the use of a young, slender beautiful woman in a party
dress lifting up her arms and looking seductively at the camera. The deodorant commercial suggests to the targeted woman consumer that she wants to
be desirable, which means selecting a deodorant that does not leave heavy build–up under the arms. The ad suggests that beauty is the important
concern for women, and women should want to seem sexy like the image of the woman in the photograph; it also encourages them to monitor
themselves to ensure that their personal 'upkeep' meets social norms.' The persuasive appeal is conveyed through a very central, direct route. Secret's
advertising campaign is a blatant appeal using sex along with a subtle, peripheral appeal to fear. Other fear–based appeals are not nearly so understated,
however. Particularly during political campaigns, fear is often used to motivate people to vote in a particular manner in a similarly one–sided, direct
fashion. For example, during the 2012 presidential campaign, the Romney campaign ran an advertisement with General Tommy Franks saying that it
was necessary

Advertising Analysis : Tipalet Advertising
Tipalet Advertising Tipalet was a company from the late 1960s known for its Tipalet cigarette and its provocative advertising. The company ran several
advertisements focusing on a man and a woman smoking. Their most known advertisement was a magazine full–page ad featuring a man looking into
a woman's eyes and blowing smoke at her. The advert shows both young adults in a healthy state with the woman leaning in closer to the man's
exhaled smoke. Towards the bottom of the page, surely not coving the low cut shit of the woman is a box showing all of the different kinds of
cigarettes they offer. Inside the box next to the different kinds of packs, it says, "Smokers of America, do yourself a flavor. Make your next cigarette
a Tipalet. This sentence tells a lot about the goal of the advert, they were assuming most people smoked and would try another kind of cigarette.
Advertisements like this are not seen today for good reason smoking is dangerous and will kill you. Laws have also been passed to limit the amount of
advertisements as well as limiting the locations the can be publicly. Context and Description The background of the advertisement is orange–yellow to
give the sense of warm calming colors. There is no scenery other than the colors but it is more yellow towards the top of the advert giving me the
feeling it might be a warm sunny day. The man only takes up maybe twenty–five percent of the ad whereas the woman takes up almost half. The
woman has her makeup done nicely

Sex Is A Source Of Pleasure
1.Introduction
The vast majority of people will be familiar with the phrase 'sex sells', often used in reference to advertising methods. Gill (2008 p.38) states 'the
use of sex as a means of selling is probably as old as advertising itself'. The use of sex in advertising has been linked to scopophilia, where looking
itself is a source of pleasure (Mulvey 1975). This was addressed by Freud (1905) who named scopophilia as one of the component instincts of
sexuality. Furthermore, Freud associated scopophilia with the objectification of people, in which individuals are subjected to a 'gaze'. Mulvey
(1975) claims that due to a constructed sexual imbalance, the pleasure of looking is split unequally, resulting in an active male and passive female.
The process in which phantasy is projected onto the female figure is referred to as the 'male gaze' (Mulvey 1975 p.11). It is said that women's
appearance is encoded for strong visual and erotic impact and they are seen as 'the leitmotif of erotic spectacle' (Mulvey 1975 p.11).
However, the 'male gaze' is not without its criticisms, and recently there is said to have been a 'sexualisation of culture' (Gill 2009 p.138), with new
and diverse methods involving sex and sexuality being displayed in advertising. Three emerging depictions of women in advertising, claimed to be
distinct from the 'male gaze', are the 'midriff' (Gill 2009 p.148–151), the 'vengeful sexy woman' (Gill 2008 p.46–49), and the 'hot lesbian' (Gill 2009
p.151–153).

Sexual Exploitation Of Sex Advertising
Sexual exploitation is becoming more and more mainstream in advertisements. Everyone knows that sex sells. Especially Carl's Jr. They have
developed a reputation with their salacious ad campaigns, often depicting women in very revealing attires. In their recent advertisement for the 2015
Super Bowl, it features model Charlotte Mckinney where she is baring almost everything. There is more to the commercial than just boobs and
burgers. The use of Mckinney's body as a sexual object is discriminating to all women and raises sexism. The stereotypical ad brings imparities
between genders and promotes gender policing. The attention–grabbing, super sexy "Au Naturel" ad first starts off with the model Mckinney, walking
through a farmer's market practically naked while strategically placed items are covering her private areas. She clearly has all the attention of the
men at the market. She walks by this one man with a spray hose and he completely turns around to catch a look of Mckinney, who appears fully
naked, being covered this time by the spraying water from the hose. She catches another man's attention and is a shot of her bare back with a tomato
shaped exactly like her behind, perfectly covering just that. The man then pinches and grabs the side of the tomato. The shot after shows her walking
towards a scale where again, a man is perfectly barely covering her up by putting two big melons on a scale to replace her breasts. The last and final
shot is when she is walking towards

Essay on Use of Sex in Advertising
The use of sex in advertising may create unrealistic ideals for men regarding women, however, it is a powerful tool for selling products. Through the
years advertisers have shown through their advertisements that sex does sell products. Especially when selling to the male viewers. Sex is the second
strongest of the psychological appeals, right behind self–preservation, and its strength is biological and instinctive, the genetic imperative of
reproduction (Taflinger). Sexual desire is an instinctive reaction in animals, and a person?s perception of a suitable mate is the basis (Taflinger). That
perception is usually a set of criteria that the opposite sex must meet, and those that meet and exceed those criteria will provide the chance for... Show
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For instance, when you look at commercials or ads for tools or so–called man food, all you see is half naked women promoting the product. One
specific example is energy drink commercials. Many energy drink commercials have girls dressed in bathing suits (or other skimpy clothes) running
around, dancing, or doing some kind of activity to somewhat show how these energy drinks work. And although these women are performing some
kind of energy using activity, it is there sex drive that attracts men to these products and what makes them so popular. Like Taflinger says, men
consider her beautiful because, to a man, beautiful and sexually attractive are virtually synonymous. Therefore, it is easy for advertisers to get a man?s
attention by using women?s bodies and associate getting the woman with buying the product. The advertiser is playing on his instinctive rather than
intellectual view of the world, thus the ad spends no time discussing her qualifications for sexual desire and her mere existence is enough (Taflinger).
Moreover, most men are aware that women are less concerned with mere anatomy, since they are looking for more, thusadvertising can show the
woman and sell the product on the basis of ?women want this product in a man. Get the product, get the woman? (Taflinger).
The use of sex in advertising to women is much more

Advertising: Sex Sells Essay example
Glamour, Life & Style, Vogue, Elle, Cosmopolitan, and People; what do you see when you open these magazines? Women who are beautiful, young,
flawless, sexy, flirty, provocative, fashionable, seductive, innocent, and happy. What do you think as you look at the pages in the magazine? I would
like to look like her. What do you say to your self when you see the product? Will this product help me look like her?
Magazines play a part in creating the image of sex sells. Advertisers use an image to create an advertisement to sell a product. The Purpose of
advertising is not to sell sex, but to attract the consumer. Their talent is the ability to transform seemingly neutral object to create a desirable product.
It's no wonder that we are so ... Show more content on Helpwriting.net ...
Anyone who is anyone may be used to get the celebrity look. Magazine advertising share a common message theme: SEX SELLS. Advertising
uses sexual content such as sexual or erotic images, and words or phases to attract the attention of the consumer who then notice the product. This
form of advertising has been used for centuries dating back to the 1800s. The famous tobacco company W. Dukes & Sons Tobacco, used a
strategy to sell tobacco in 1885, by inserting trading cards of sexually provocative actresses into their tobacco packages 3 ( see image #1 4). W.
Dukes & Sons became the leading tobacco companies by 1890. How about this slogan "To make your skin flawless" from Woodbury's Facial Soap
company. The soap company was near its end in the early 1900s. To boost their sales, they changed their advertising. They had previously used
images of a doctor's face on their soap wrappers and advertising. Instead, they incorporated images of romantic couples showing attractive, young
beautiful women along with slogans as "A Skin You Love to Touch" 5 to increase their sales. This strategy was very effective. The advertisement
contained a couple; a young beautiful woman looking straight ahead and a handsome man looking at her. The male model is holding her right hand
with his left arm is wrapped around her, holding her close to him. This gives the viewer the idea that the two models are a couple. The slogan in the

Advertising and Sex
Let's prove thatВ… Sex, indecency, violence, danger, disaster and death. These are topics that catch the eye of the average person. They catch our
attention because they interesting subjects. They intrigue us. They spark our curiosity. They also raise a lot of controversy. Companies will use
these words in their advertising to grasp the attention of all viewers. In this day in age advertisers will stop at nothing to get an edge on their
competitor and will use such topics as sex and death to get ahead. Today, in this paper I will using the example of sex in advertising to portray this
controversial area and exploit it's problem areas. Sex and indecency are very mature areas and should not be used loosely. In today's society almost
anything... Show more content on Helpwriting.net ...
What I mean by honesty is the product information is not all ways how it is displayed. Let's address the issues of what we care about, the way we
raise our children, our ideas of right and wrong conduct, these in my view are all together. Let's take a look at liquor and tobacco advertising. The
image of the Marlboro Man is one example. This type of advertisement depicts a buff, handsome, cool man smoking a cigarette. What message is
this conveying to our young people? That it is cool to smoke. We all know it has been proven that smoking cigarettes can cause cancer. This type of
advertisement causes the consumer to subliminally change their opinion of various items. This is why most advertising is geared towards the
younger more susceptible crowd. Abercrombie and who? The Carl's Jr. case is not alone in sexual content. Sex is everywhere we look in today's
society. In "The Prevalence of Sexual Imagery in Ads Targeted to Young Adults," Abercrombie & Fitch made an advertising attempt at combining a
magazine with a catalog. They call it the "manalog." In this manalog they targeted young adults by using sexual imagery throughout their products.
They increased their revenues from $50 million to over $1.5 billion in 2001. From these numbers one could say that sex does sell. In a survey taken in
2001 results found that "44% of young adults (age18–24) said they are more likely to

Negative Effects Of Sex In Advertising
As stated in Controversies In Contemporary Advertising by Kim Bartel Sheehan (2003), "Some believe that the act of advertising products that promote
sexuality either directly or indirectly tends to mainstream the products and make them and the resultant behaviors socially acceptable ( p.168 ).
Sheehan (2003) also mentions that "products including birth control pills and devices and even feminine hygiene products are problematic for
individuals who believe that private matters should be kept within families and that a public discussion of sexuality is inappropriate" ( p.168 ). This
big concern about advertising those listed and other sexual orientated products mainly associate with the "youth" ( Sheehan, 2003, p.168 ), or more so
the millennial generation, who are becoming more open about sex and sexuality every day. With the so to speak growing consumer market and all
rights to form of free speech, sexual oriented product companies will continue to produce and advertise their products. While these controversial
products will remain in our mainstream media despite opposing attitudes, it is important for the ads to convey the right information about the product
and true message about the reality of sex and the open sexuality lifestyle that they are promoting. Kyleena and Okamoto are sexual oriented product
brands that sell different contraceptive products. While both of the products in the advertisements are normally meant from preventing pregnancy, their
print ads tell

The Use Of Sex And Violence In Advertising
A scantily dressed woman is like a box of muffins on the cafeteria table; difficult to stop thinking about them. Are women mere sex objects and a
tool in the hands of advertisers, or is this a gross misrepresentation in the pursuit of profit? In this drive for product success, advertising agencies'
motives are not obscure; their motive is, in essence, to successfully market and sell a product by whatever means necessary. As a result, corporations
justify selling and marketing a product based purely on the physical appearance and attributes of a person. As a result, women are portrayed in
advertisements and the media as sex objects, especially as it relates to advertising name brand products. Unfortunately, the use of sex and violence in
advertising

Violence and Sex in Advertising
VIOLENCE AND SEX IN ADVERITISING
Violence and Sex in advertising is a controversial issue in American society. Some think that this type of advertising is not an issue while others
believe it can be a major issue. While most people know what violence and sex in advertising contain, I believe it's important to define what it really is.
Violence and Sex in advertising can be defined as any advertisement that depicts some type of nudity whether is be partial or complete while also
insinuating some type of violence. Although sex in advertising has been around for decades, have the advertisers gone to far by incorporating violence
into the ads?
As we know sex is portrayed in almost all advertisements, whether it be from toilet paper to ... Show more content on Helpwriting.net ...
In the study, university students with the median age of 23, watched television programs that contained violence and sex. Within each program there
were 4 violent, 4 sex, and 4 neutral advertisements. What this studied showed was that programs containing violence and or sex did not reduce the
viewer's likelihood of remembering the product advertised or their interest to buy that particular brand. It also showed that sexual or violent content in
the commercials themselves increased the recall for those commercials. Which lead Fergusons et al to conclude that violent or sexual programs may
attract viewer's attention and advertisements that also contain sexual or violent content improves memory for those products. In Malamuth and Briere's
study, "Sexual violence in the media: Indirect effects on aggression against women", they discuss the indirect affects of the media's sexual violence on
aggression against women. The study shows that there are both cultural and individual factors that will affect some people's thought process and
ultimately their responses that may lead to aggression or other violent behavior. There were 2 central components in this research. The first component
was the role of cultural and individual factors that cause intermediate responses

Sex in Advertising
An important controversial issue that America faces today is the debate of sex in advertising. Edward A. McCabe and John Carroll are two authors
that present opposing arguments about this issue. McCabe persuades the reader into thinking that sex in advertising is no big deal, while Carroll
explains why this is a major problem in America. Sex ads are defined as any type of advertising that shows pictures of partial nudity with wording that
relates to the body in a sexual way, usually portraying women. Sex in advertising has been around for a long time but has the industry become too
sexually explicit?
Sex is everywhere, in almost every advertisement we see. While some people do not even realize it is there, others have strong rejections ... Show more
content on Helpwriting.net ...
Another way to solve this issue is to reduce the amount of sex in advertisements since most ads have nothing to do with sex. There should be a
campaign or organization to regulate such ads, similar to the Federal Communications Commission (FCC). Its purpose would be to figure out what
ads are appropriate and locate other ads where it is not appropriate. The inappropriate ads would not be submitted for advertisement. Reduction of
sex ads will help stop the problem because women, children, and the rest of society would not be affected by so many of the offensive ads. Sexier
women would not exploit the average body of a woman so regular women will not carry low self–esteems. Regular people will replace the sexy models
so with this, children will not be affected and women will feel better about themselves.
This is not proposing to ban sex in advertising altogether; there will be a moderate amount where it is appropriate. But some might think this violates
America s freedom of speech and that the advertisers can put anything in their ads. But there are laws and organizations that limit this freedom such
as the FCC. Other people think that it is not a large enough issue to affect all of society and it should not be made into such a big case. But women
are stereotyped and degraded everywhere so this will be a start to full equality between men and women.
Other proposals that try to help the problem

A Rhetorical Analysis Of Sex In Advertising
Taking up the whole page is Beiersdot Nivea skin care product advertisement.In the picture you can see a young female and a young male model,
the female model seems to be standing with her eyes close while the male model is holding her from behind reaching over to her neck jut about to
kiss it. Both seem to be enjoying themselves as if they are about to have the time of their lives, on the ad is the word "SMOOTHNESS," in bigger
than normal size font letters, and underneath those words are more words that say " TURNS AN IMPULSE INTO A TOUCH." AT the corner of the
advertisement is the light blue bottled Nivea lotion that is suppose to give you the smoothest skin causing great attraction and inducing all female
women who put their eyes on this ... Show more content on Helpwriting.net ...
According to the article " Culture and Gender Stereotyping in Advertisements" the article state "Women were 3 times more likely than men to be
presented as a product user rather than an authority" (Culture and Gender...). What this is saying is that women in ads are seen as objects and not as
women with authority. Men on the other hand have all the authority. So basically ads that contain some type of sexualism portray women as sex
objects while men have all the authority, but in the Nivea ad the women has authority because she uses Nivea lotion that makes men want her smooth

Uses Of Sex In Advertising
Throughout history sex and advertising has been played an important role for the producers. Producers use sex in their advertising so they can get
more consumers. In their advertisement they target both men and women by different kinds of advertising. There are many examples of how Sex and
advertising has been related to each other. Producers make a lot of money by selling their products with the help of sex in their advertisement. So the
use of Sex in advertising is the key to sell a particular product or service. According to the article "cheesecake and beefcake", research revealed that
sexually oriented appeals in American advertising had become increasingly explicit through the mid–1980's. Sex is use to attract viewer's attention. The

Sex in Advertising
Sex in Advertising: Beneficial or Controversial?
Watch any amount of television throughout the day and at some point a sexually charged commercial advertisement will be aired. The commercial
could show to barely dressed, large breasted, beautiful women fighting in a public location about whether or not the beer is "great tasting or less
filling". Another commercial will hint that using their body spray will lead to attracting not only one women but an entire room full of women. Not to
worry, the advertising agencies have not forgotten about giving the ladies some commercial eye candy as well. Remember the commercial about the
office full of women employees drinking there diet soda while staring out the window at the shirtless, ... Show more content on Helpwriting.net ...
As stated by Fite, Fite, Mcelwee, Neal, & Smith (2000) sex in advertising can be viewed as unacceptable and poor in taste by some viewers and
acceptable or essential to others. The debatable issue of does "sex sell" has become a great importance to society as well as the advertising
companies. Random students at Northern Kentucky University were interviewed by Fite, Fite, Mcelwee, Neal, & Smith (2000), about there opinions
of the use of sex in advertising. The students had several different opinions, here are a few examples:
"I do not think that marketers should use sex in advertisements. Sex makes things look more appealing, but it isn't a reason to buy a garment. I
definitely look at the ads, but I am not naive enough to think that by simply buying what the model was wearing, I would look like him/her. I definitely
think that sex has an effect on consumers, but more on the opposite sex of the model than on the sex that would probably be buying the product."
Krista Funke
"No it is not right to use sex in advertisements, because the way that they use. It isn't appropriate due to the wide range of age groups that view these
advertisements. It would not motivate me to buy a product." Siann Smith "I don't have a problem with sex being used in advertisement if it is used
tastefully. Depending upon the ad and the model, it may

The role of sex in advertising is debatable and most...
The role of sex in advertising is debatable and most individuals, including industry experts, conclude that having the target audience of an
advertisement comprehend the overall message being sent in an advertisement is the essential objective. In order for a message to get across, the
advertisement must first get the attention of the target audience or market. After all, if advertisers are unable to get one's attention they will not be able
to send a message. There are many strategies that advertiser's and marketers use to capture an audience's attention. One such tactic used by many
advertisers goes with the belief that sex sells in advertising. Sexuality is an influential motivator, and many advertisements use sexually explicit images
... Show more content on Helpwriting.net ...
Men who portray the masculinity in these advertisements show robust strength, self–reliance and can be business oriented. While the majority of
research is focused on women, men can be affected as well by unrealistic body expectations. A study done by Phillippa Diedrichs and Christina Lee
examined the impact that average–size and average muscular male fashion models had as opposed to overly in shape models had on normal men's
and women's body images. The researchers wanted to take perceived advertising effectiveness into account. A sample of over 300 men and just under
300 women viewed either no models, muscular models, average–slim or average–large models. The men and women actually rated average–size
models as equally effective in advertisements as muscular models. It was also determined that for men, exposure to average–size models was actually
associated with a positive body image in comparison to viewing no models, but there was no difference when compared to muscular models. These
findings suggest that average–size male models can promote positive body image and appeal to consumers (Diedrichs, Phillippa, & Lee, 2010.) On the
other hand, men are sometimes portrayed as incompetent people who need their children and wives to come to the rescue. This could be because the
advertisement was targeted at women who are the caretakers for their family. Although the commercials may be humorous, they can be offensive to
fathers who are the

Example Of Advertising In Advertising
Most have heard the term, "Sex Sells" I decided to gain a deeper understanding of the whys and how's behind that concept. I asked a few people to
tell me what the first thing that comes to mind is when asked for examples of advertisements using sex to sell a product. Immediately, I got
answers like Carl's Jr., Burger King, Victoria Secret and Calvin Klein. There are many brands and companies that sexualize men and women to sell
their products. Our society has become complacent, and these advertisements don't come as a big surprise or shock anymore. I found myself
realizing through my research that I had been exposed to the same advertisements as the examples shown in various articles I've read. I simply
overlooked them. The response to erotic images triggers a biological reaction, a sexual impulse for many people. Brands have used this method for
several decades. However, it started out being subtle. In the 1880s many tobacco companies included trading cards of what they considered sexual
imagery. That later led to soap companies in the 1920s using suggestive language to lure customers. A decade later, the ideas continued to spread
especially regarding products that have nothing to do with sex. By the 1950s, the advertisements still used sex to sell but did so in more subtle ways,
still using suggestive language but without partial nudity or otherwise scandalous images. During the 1980s, advertisements were upfront regarding
sex, and continued to increase in frequency.

Negative Effects of Sex in Advertising
Advertisers around the world face one of their biggest challenges today which is to be able to break through the massive amount of commercials and
advertisements that people see each day. The average person is opportuned to see about 2,500 advertisements each day. These advertisements can be
from a commercial about a detergent that makes your cloth smell really good after washing it to another commercial that is about people seeing you
as a celebrity because you are driving a certain brand of vehicle. So how can these advertisers differentiate themselves from the other commercials that
you see everyday? They simply use sex. Sex in advertising can be defined as the use of any type of sexual imagery to draw the interest of the consumer
to buying a particular product or service.
The use of sex in advertising as mentioned earlier is said to have boasted a lot company's revenues, but it also has its negative side which has caused a
lot of problems in societies around the world. The idea of using sex in advertising is a very smart way that advertisers use to gain attention of
consumers, but it has it's negative effects like depicting women as sex objects, forcing sexual innuendos on children, causing body dissatisfaction
among youths even adults and it also attracts negative backlash on the companies that use it. It can attract the wrong kind of attention and sometimes it
won't lead to the company becoming a bigger and better brand.
First, sex in advertising has been proven to

Gloria Steinem Sex Lies And Advertising Summary
Summary of Gloria Steinem's "Sex, Lies, and Advertising" In Gloria Steinem's "Sex, Lies, and Advertising" Steinem explains how sex and lies are the
basis for so many advertisements in popular magazines and other cultural stages including technology shows and car buying. Advertisements are
"media–wide influences" are a continual theme throughout the writing of Steinem (201). Steinem's magazine eventually did not take ads due to the
fact Steinem could not find ads that did not degrade women (201). Steinem believed that ads were sexist and did not positively support women (202).
After the stalemate companies began to partner with Ms. Magazine such as JVC and IBM (206). Although some companies such as those in the
tobacco industry want only

Sex And Advertising In Advertising
Sex has a distinguished place in culture. It is a constant theme and continues to increase as time goes on. Not only that, but sex has made its mark as
an advertising tactic. However, this is not a new proposition. Sex in advertising emerged many decades ago and continues to claim its place. This
presents a critical question. Does sex as an advertising tool sell? Research show that sexual appeals in advertising leaves a negative impression. Sex
does not seem to be the optimal selling tactic. On the other hand, research has also found that sex does, in fact, sell by its stimulating and arousing
effect. There are important factors to examine such as audience, where sex is implemented, how it affects brand recall, how advertising works, it's
relevancy, and how it is used. Regardless if sex sells or not, it continues to remain a highlighted concept in advertising and culture.
Sex has been implemented as an advertising tactic for a long time. For example, in the 1910s an ad from Ivory Soap displayed naked sailors soaped
up, waiting for a friend to hose them down (Smith, 2017.) Sexual themes have not let up since then. Sorrow (2012) notes a study constructed by Tom
Reichert where he found that from 1983 to 2003, the rate of sexual ads increased from 15 percent to 27 percent. Smith (2017) examines a recent ad by
Calvin Klein that depicts an orgy. However, regarding this ad, outrage broke out. This brings up the idea that sex does not sell. If sexual ads are
creating a negative

Is the Use of Sexual Imagery in Ad Campaigns Unethical?
Is The Use of Sexual Imagery in Ad Campaigns Unethical?
People will soon realize that they're being manipulated by advertising companies due to sexual imagery. Even though a person may buy a product due
to sexual imagery, it defeats the purpose of selling the product if the product is not any good. Also, companies will only gain temporary customers if
sex is their only strategy for advertising Not only will the consumers feel cheated and utilized, it will take a much greater attempt on the part of the
advertisers to regain the customer's trust. Therefore, using sexual imagery in advertising is unethical because it distracts the consumer from the original
issue in which it is for them to buy something.
Merchandise that is usually ... Show more content on Helpwriting.net ...
Commercials are used as an entertainment method, in which is used to attract and keep the attention of viewers and make them more susceptible to
persuasion. Advertising is a critical marketing tactic in which marketers use to distinguish products in a chaotic market. Furthermore, to increase the
effectiveness of advertising for a product, the advertising message should be unique and meaningful. Companies have tried to use many ideas to
create diversity for advertisements and commercials. A positive correlation is also found between the degrees of how well an advertisement is liked
with the brand advertised. The blog "Looking for Prince Charming" by a blogger named PiГ±ata Princess, gave the pros and cons about the use of sex in
advertising. The pros that the writer had was that sex is appealing, exciting, and something that the world desires. The pros of using sex to sell a
product is that it is a very interesting way to convince people to buy a product. The cons were that using sex to sell anything can turn people away
from buying a product by only remembering the model rather than the product. Another problem with using sex in advertisements is that it can be
distracting and people may not even notice what is trying to be sold. These ads that use sex to attract customers also objectify women and men and
this is one way they can become disagreeable. A consumer's interpretation of an advertisement are more likely to assume a range of

Taking A Look At Women In Advertising
The objectification of the female body is constant through every form of media within our culture. Societal and cultural ideals place pressure on
women of all age groups on what their ideal body should be and much of this is done through the advertising industry which is dictated by males.
Advertisements, are a announcement in a public medium promoting a product, service, or event. Through advertising we have depicted an ideal culture,
with values, moral, and beliefs. Our western culture has evolved along with use of advertisement, the use of new advertising mediums, mass
consumption of advertisements and the depiction of gender, in particular representation of women. On average Americans encounter 3,000
advertisements a day, and at the center ... Show more content on Helpwriting.net ...
Social judgment evolves into a process called self–monitoring, a personality or behavioral trait that refers to the ability to regulate behavior to
accommodate social situations. Self–monitoring isn't a negative personality trait but it is depended on the context to which the individual is
accommodating to. Within work environments self monitoring can be associated with job performance and advancement ability, women with high
self–monitoring exerted more influence, were perceived are more valuable and claimed more resources (O'Neill, Olivia A., and Charles A. O'Reilly
III, "Reducing The Backlash Effect: SelfвЂђMonitoring and Women's

Essay on Sex Sells in Advertising
A Great Moment In Creativity
In 2010 Diesel released their spring campaign tagged, "Sex Sells, Unfortunately We Sell Jeans." This was a follow up on their "Be Stupid" campaign,
which helped re–establish the brand amongst consumers. The brands image was able to portray a sexy idea while still having enough humour to be
appreciated by a large audience. Although the idea of using sex appeal inadvertising is not new, Diesel ran into trouble with this campaign as a large
number of the public stated that it was demeaning and inappropriate. Yet others found them to be humorous, with the understanding that Diesel chose
to use amateur photography and young models to appeal to the target audience of teenagers and young adults. Yet, many believe... Show more content
on Helpwriting.net ...
Considering the belief that advertising has a strong influence over children and adolescence, companies need to be aware of where advertisements
with sexual content are being displayed, as to not expose children to the negative effects these types of commercials can have. Numerous people feel
very strongly about sex in advertising and the repercussions these types of advertisement have on society.
Every consumer perceives advertising differently, depending on the individuals' morals, values and if they agree with the discourses of the current
era. It is hard to appeal to all of societies ideals, especially when using sex to sell. As some may believe that a topless women is demoralising and "a
failure to be creative" whereas, others may enjoy this advertisments and go on to look into the product being sold.
Yet as much as "sex sells" to some consumers is also turns customers away. Both members of the public and academic critics of advertising sometimes
consider that advertising steps over the line of decency and appropriateness in its representations. A survey in the United Kingdom found that two thirds
of women thought that advertisers were taking the sexual approach to selling products too far. Especially when companies, like Diesel, use this
approach even though their product has nothing to do with sex itself.
Ever since advertisers have used sex to sell, members of society have not always agreed

Sexualization Of Sex In Advertising
Have you watched TV in your own house and there were younger children with you, and an advertisement comes up promoting a restaurant? A car?
You continue watching and all you see is overly sexualize commericals of either women or men that don't actually promote the product but only the
actor themselves. Advertisements today have become more related to porn than to their own products, this causes negative feedback such as body
dissatisfaction, eating disorders, self– esteem, depression, and sometimes a vision of reality that is far from true. Advertisements and commercials that
rely heavily on sex to sell products should be banned from magazines and television.
To say for the least, ads around the manufacturing world has determined that sex sells; advertising sex is the use of sexually provocative imagery that
are designed to arouse interest in a particular product, service or brand. Typically, sex refers to attractive men and women which is used to pull in
viewers, readers, listeners despite the non–existent link to the brand being advertised. This only assures the idea of sex sells. Sex sells as deplicted by
Hardey's, Carl Jr, and others. Sex sells has begun to cross the boundaries ... Show more content on Helpwriting.net ...
commercials provide a clear example; They use a female with bikinis or even with just a cover up on, the purpose is to sell the restaurant food but
they make a focus on the model than the actual product; the takeaway remains to be that these ads are more harmful to the population then good. In
some ads they make light use of rape, domestic violence, reduce women to a pair of breasts, and even throw in a nude woman (Sexualizing Women in
Ads). These study suggest and prove that the use of exploiting women in these manners lead to younger women, and even teens/tweens, to place value
in themselves due to physical appearance; thus leading to body dissatisfaction, eating disorders, self– esteem and

Does Sex Sell?
When you go to Epifanio de los Santos Avenue (EDSA), we are bombarded with huge billboards in hope to catch the attention of passengers, which
include pictures of people in lingerie or underwear. A few months ago, there was a controversy surrounding the Philippine Volcanoes, a Philippine
rugby team, for posing too provocatively for an underwear company in EDSA. It was deemed "inappropriate" by the mayor of Mandaluyong, Benhur
Abalos and Valenzuela mayor, Sherwin Gatchalian (Naredo & Pedrasa, 2011). Many were offended by how many innocent children can perceive those
titillating images. These scantily clad models that are in the billboards are made to sell and appeal for our sexuality to our human instincts. Sexuality is
both an attribute... Show more content on Helpwriting.net ...
This shows how much people are offended with putting vulgar images in advertisements. However, There is a slight problem with her research
since the survey did not connect with how much demand for products that are advertised vulgarly. This research paper will answer the question if
sex does sell among college students, both male and female gender. However, this research could be biased since not all are comfortable about the
topic of sex. Even though sex is supposedly normal, it is a social taboo in different families, religion, sexual orientation and region. The world has a
diverse definition about what sex should be, some can be liberal and others can be conservative, hence some college students might not be
comfortable or may lie while answering many of the questions in the survey. This may cause some errors with the study nonetheless this research still
might help to answer the question, "Does sex sells?" and what are these images gives and influence to society. Carlos' hopes that this paper can
answer the question, "If sex does sells?" I hope to determine whether putting sexual innuendoes in advertisements help people to remember and buy the
product that are being advertised? Does putting too much sexual images change our view towards sex? What are the positive and negative effects it
can have to the people looking at it? Should marketers stop putting sexual images on

Media Advertising and Sex Essay
Advertisements are everywhere, combining images and words together to create a message to sell a product. The initial impression is that the
advertisers are just trying to sell their products, but there often seems to be an underlying message. It is often heard that "sex sells." So, many
advertisers will use beautiful women and men in their advertisements to try to market a product. The hope is that "sex will sell," and people will go out
and buy what the ads are selling. There are many advertisements and commercials that use this approach. Prime examples of this are the
advertisements for Orbit Gum and A Diamond is Forever. Also, the commercials for Levi jeans use sex to promote the sale of their brand. As a way to...
Show more content on Helpwriting.net ...
If the main point is really about engagement rings, shouldn't the ring be seen on her finger? Since there is no ring shown, it is implied that buying
this ring will make your relationship more sensual. It makes a man think that his girlfriend will love him even more for buying her that ring. For a
woman, it means that her boyfriend truly and deeply loves her. It tries to play on people's love for each other. "Sex as Symbol in FashionAdvertising"
points out that "the creators of any advertisement are trying to generate some kind of an effect or emotional response" (184). This ad does exactly that.
It plays on a couple's emotions.
Likewise, the advertisers for Orbit Gum use a common situation involving a man and a woman to sell their product. The ad pictures a side view of
a construction worker's face, with his mouth open, looking at a woman. However, the only parts of the woman that are seen are her legs and feet.
The ad draws attention to the fact that the man is only looking at one part of the woman's body. The ad reads, "Dirty mouth? Clean it up with Orbit."
It is implied that since the man is looking at just the woman's legs, he is thinking of something sexual, possibly even saying it out loud. Therefore, he
is being dirty, and the only way to become clean is to chew some Orbit gum. In this ad, the woman is seen as a sex object. As Jean Kilbourne points out,

Eating Disorders: Sex In Advertising
Sex in Advertisements Sex sells is what companies tell themselves. They put a young female model wearing shorts that are too short and a top that
doesn't fully cover her breasts as their selling technology. They do this to attract the viewer's attention. By adding sex in advertisements it is creating
an increase in eating disorders, encourages a common view of beauty and deceives viewers. Having sex in advertisement is not doing anything good for
women, so it shouldn't be needed. Eating disorders have become a huge problem since companies have been using sexual content in their
advertisements. A number of studies were done by Playboy centerfolds, Miss America Contestants, and fashion models have documented the trend of
increasing thinness... Show more content on Helpwriting.net ...
Women and young girls should not have to be in diets because they want to be accepted in society. They should not have to see women be ridicule in
advertisements like they are put out just for entertainment. Also companies should not have to use thin models to attract attention, they are supporting
the common view of beauty each time they do that. Moreover there should not be any dishonesty when they sell their products to the public, people
will lose trust in the company and not be willing to give them another shot. Overall there should be no need to companies to use sex in advertisements
as a way to attract viewers, there are other ways for them to attract viewers without causing so many

Sex in Advertising
Sex In Advertising An important controversial issue that America faces today is the debate of sex in advertising. Edward A. McCabe and John
Carroll are two authors that present opposing arguments about this issue. McCabe persuades the reader into thinking that sex in advertising is no big
deal, while Carroll explains why this is a major problem in America. Sex ads are defined as any type of advertising that shows pictures of partial nudity
with wording that relates to the body in a sexual way, usually portraying women. Sex in advertising has been around for a long time but has the
industry become too sexually explicit? Sex is everywhere, in almost every advertisement we see. While some people do not even realize it is there,
others ... Show more content on Helpwriting.net ...
Over the last few years, protests over the depiction of women in ads have grown. If society is aware of this problem, it will act against it to reduce
this problem. Another way to solve this issue is to reduce the amount of sex in advertisements since most ads have nothing to do with sex. There
should be a campaign or organization to regulate such ads, similar to the Federal Communications Commission (FCC). Its purpose would be to
figure out what ads are appropriate and locate other ads where it is not appropriate. The inappropriate ads would not be submitted for advertisement.
Reduction of sex ads will help stop the problem because women, children, and the rest of society would not be affected by so many of the offensive
ads. Sexier women would not exploit the average body of a woman so regular women will not carry low self–esteems. Regular people will replace the
sexy models so with this, children will not be affected and women will feel better about themselves. This is not proposing to ban sex in advertising
altogether, there will be a moderate amount where it is appropriate. But some might think this violates America’s freedom of speech and that
the advertisers can put anything in their ads. But there are laws and organizations that limit this freedom such as the FCC. Other people think that it is
not a large enough issue to affect all of society and it should not be made into such a big case. But women are

The Problem About Using Sex in Advertisements Essay
Advertising is an important form of communication between products and customers. How to get viewers' attention is first thing need to consider for
advertising. Sexual appeal is become very useful tool in advertising, and it use is increasing. The sex appeal has a very long history, the first sex appeal
advertising was introduced in 1911 by Woodbury's Facial Soap (Campaign,2014). Once this advertising is released it has caused an enormous
controversy, it is considered so risquГ© and inappropriate by several readers, even their cancelled their subscriptions to the magazine immediately
(O'Barr,2011) . However, by today's sexually liberated standards, this advertising already is positively chaste. During the next 93 years, sex is become a
This issue essay will try to find different writers' opinion to discuss the answer about why the advertising need use sexual appeal? Sex in advertising
actually work? Moreover, whether or not it is ethical to use sexual appeal appeals in advertising?
5.Literature Review
Nowadays, sex appeal is essential element for advertising; sex is everywhere that has been becomes the media constant companion. Sexual in
advertising has many types such as nudity, sexual behavior, physical attractiveness, sexual referents and sexual embeds that make sex is exist in
advertising across many forms (Reichert & Lambiase, 2003). Therefore, Reichert (2007) state that sex in advertising has been defined as advertising
tool for a wide variety of products that use sexuality in the form of nudity, sexual imagery, innuendo, and double entendre. Shahid as cited in Reichert
(2007) said that sex in advertising really works in some products, at least for advertisers like Calvin kelvin, Dolce & Gabbana and Victoria's Secret.
They are successful through use erotic appeals to get commercial success. A message if want has opportunity to influence viewers, at least let their seen
or heard, use sexual in advertising is effective approach, therefore, sex used in advertisings primarily to attract attention to the advertising
(Reichert,2007;O'Barr,2011е†Ќж‰ѕ2дёЄ) . Sex in advertising

Sex In Advertising
Introduction:
One often hears the phrase, "sex sells" when it comes to advertising. This is when advertising is the uses a sexually provocative or erotic imagery
(or sounds, suggestions, and subliminal messages) that are specifically designed to arouse interest in a particular product, service or brand. Typically,
sex refers to beautiful women and progressively handsome men are used to lure in a viewer, reader or listener, despite a weak a non–existent link to
the brand being advertised. If a men is physically fit and is shirtless, many women are going to stop and take a look at the photo, despite not knowing
what they are trying to sell.
Using sexuality to help sell products has been used for many years in advertising. And the industry, while abusing it more and more, would be foolish
to ignore the draw of sexual and erotic messaging. Sexual exploitation has exploded out of proportion in today's society because of the constant access
to social media. Women are the ones who have been taking the sexual abuse for years. Women are more sexualized than men are when it comes to the
media. Women see other women in magazines that are highly sexualized and physically altered to look better, and then they get unrealistic exactions on
how they should be living their lives.
Lit Review:
Women are sex objects and victims in Print Advertising. BBC article "Sexualization 'harms' young girls" explains how women, in this modern day of
age, are victims to print advertising in which they

Sociology of Advertising and The Stereotyping of Women in...
The Stereotyping of Women in the Media: Gender Roles, Personal Dissatisfaction and Issues of Patriarchy– Who Is Really to Blame? We live in a
consumer world. Everything we do and perhaps everything we are is based on consumption and commodity. Daily life has become a constant juggle of
products and services – needs verses wants. People and objects become interchangeable. People become identified and classified with material goods.
While advertising and the consequential high levels of consumption are juxtaposed and allied to economic expansion, they are also coupled with
personal dissatisfaction, the commoditization of culture, the decline of public and family life, the destruction of true and meaningful human
relationships, and the... Show more content on Helpwriting.net ...
Consumer advertising propels an unviable ideal of the feminine figure. The vast majority of advertising uses a feminine form whose key features (e.g.
thinness, particular figure, unblemished complexion) that are incomparable to most real women 's bodies. This can create misleading expectations on
the part of women and of society at large. The depiction of females in advertising is also highly stylized and this can significantly distort its viewers '
connection between what they see in the advertisement and what women actually experience and accomplish in reality. Advertising negatively
objectifies women. Much advertising involving female models is semi–pornographic. It conforms to a misogynist assessment that women are
commodifiable sexual objects that are both disposable and transposable. Most advertising also uses models with a fairly homogenous set of physical
characteristics and styles them so that they are often interchangeable which alludes to the idea that all women are the same while using a subject with
realistically unattainable attributes. This approach gives emphasis to the idea of women as essentially compliant, commodifiable items. Some
advertising even uses an almost childlike interpretation of women which plays to a mild form of pedophilia on the pretext of advertising. As well as
debasing

Sex 's Effect On Society 's Intimacy Equation
"Advertisers can show how their products help meet those needs and desires. Whether we like it or not, products play a role in society's intimacy
equation" (University of Georgia 's Tom Reichert). Sex sells for a good reason. It has been used in advertising for over 100 years, partly because of
human 's pre–programmed response to images of any kind that are sexual or erotic in nature. It is the strongest used influence in advertising. Some
behavioral experts believe that our prehistoric brains respond to two specific primal urges, food and sex. Sex appeal creates a reaction in the listener or
viewer that compels them to purchase certain advertised products. Some claim that sex in advertising is the number one reason for increased consumer
Sources say that when a product is introduced with a sexual advertisement it brings attention to that company or product. According to Inspirational
Feed, "Sex Sells. Hate or love it, sex attracts the eye more than any other type of advertisement. We are sexual beings, therefore are attracted to
sexually related subjects. Sexual cleverness will most likely have you talking about the ad and sharing it with your peers. Companies hope that when
they create an amazing ad, it will go viral" (1). Very few people had ever heard of Calvin Klein, let alone his now–famous jeans until Brooke Shields,
who was only 15 years old, made a sexy television ad where she asked the audience, "Want to know what gets between me and my Calvins?
Nothing." Practically overnight, Calvin Klein became a household name. Making the topic popular expands the audience. Sexual advertisements have
always been successful for businesses. As reported by Business Insider, "We 're going to continue to push the envelope and speak to our customers
with our advertisements, as we always have," (Ryan Holiday) American Apparel uses sex in advertising to face competition from other clothing brands
to target young consumers. American Apparel is doing everything it can to "wow" people and make them notice their ads. They are they are willing to
do anything that's legal to make sexual advertisements. They are very famous for their advertisements. As claimed by Barbaric

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