2. When I decided I was going to do a music video, my
plan was always to set it out to be different to a
traditional music video, with lip syncing and
instruments being played. I wanted to focus on the
narrative and have a video that you’d think of if you
heard the song on the radio. My narrative does exactly
this, but justifying and explaining why I’ve chosen to
do a music video this way seems like a good idea.
3. Examples
When I was doing my research into other indie rock
music videos, I found a similarity in the ones I liked the
most. This similarity was the relaxed, laid back feel
that I was getting from the videos. Not to say these
videos hadn’t had a lot of work put in to them, but the
way they were slightly unstructured feel to them made
them stand out for me, and you could see they were
clearly a lot of fun to make – like a home video. The
next few slides contain music videos that inspired me
to shoot my music video the way I have, in terms of
camera shots and representation.
4. Anti Lip-syncing
This is the actual video for
When the Sun Goes Down
by the Arctic Monkeys.
Because i’m using the song
for my music video, I thought
it would only be right to use
some of the codes and
conventions they’ve used in
the original video. The main
thing being the ‘no lipsyncing, look at the actual
story’ type thing. I was really
against adding lip syncing to
my video a) because of the
original, and b) because I
feel it would take away from
my narrative and just
standardize it as a video to
the music, instead of it being
music on top of the video
which is what I want.
5. Camera Shots
I started out filming my
shots with a tripod, but
ultimately decided to do
the shots by hand as I
much preferred the kind of
shaky ‘home video’ shot it
came out with. I got the
kind of home made vibe
from Jamie T’s video for
Sticks n Stones. There’s
no real narrative to this
video, but I think it’s
brilliantly made and it
inspired me to go for a kind
of ‘messy’ look with my
shots.
6. Representation
The Kooks’ video for Naïve
shows people waking up the
next morning after a night out,
and then keeps switching back
to the night before. In the
same way I’ve done mine, to
represent the people not
feeling too great, they’ve used
waking up bedroom shots.
The narrative is clearly
focused around a couple who
have had a fallout. Although
the audience may be left
wandering what about, the
main narrative is there. This
made me think of how I should
represent my characters and
whilst I do have an initial
narrative, I’d like the audience
to interpret it in their own way.
