Agenda""Today - challenges and opportunities""Deﬁning tomorrow""Trends, tendencies and examples""What’s right for us? "How do we get there and how do we measure success?""Discussion throughout!""
IntranetDigital WorkplaceCollaborationDigital StrategyLove great coffee!-And know how to roast beans!Cycle a lotJ. Boye since 200815 years in London-Set up J. Boye UKLive in CopenhagenModerate J. Boyegroups in Denmark & the UKBA in European Cultural studies and TheatrePostgrad in Arts Management & Cultural PolicyDecent jugglerOnline MarketingHave great colleagues
"“The digital workplace requires a holisticunderstanding of what people need inorder to work, "and the ability to bring it together in a waythat reaches across and beyond theorganization itself”Jane McConnell
Social & collaborationSource: Digital Workplace Trends 2012, Jane McConnell, h;p://netjmc.com
Objective:Use crowdsourcing tosharpen and activate theirnew vision and mission
Objective:Identify growthopportunitiesthrough onlineidea generation,speciﬁcally in R&D
ü Objective was clear""Project was anchored in one place""Clearly deﬁned focus area ""Clearly deﬁned success criteria""Clearly deﬁned processes for use and follow up""Full backing from management""Matched the culture
Trends: Social & collaboration• Beneﬁts observed from social andcollaborative initiatives remainanecdotal and qualitative.• The most commonly observed are“knowledge-sharing”, and “engaged,better informed employees”. Theleast common are “faster time tomarket”, “cost reduction” and“reduced time for training”.Quote and inspiration: Jane McConnell http://netjmc.com
Trends: Social & collaboration• Strong concerns remain aboutinformation quality and security, aswell as around the business value ofsocial collaboration• New concerns emerge asorganisations gain experience: re-creation of organisational silos onnew social platforms, digital nativeculture, and languageQuote and inspiration: Jane McConnell http://netjmc.com
MobileWe work indifferent places atdifferent timesWorking from home About designing sites, services and tools, not for a a mobile phone, but for people who are mobile
Objective:-Make it easierto familiarizeemployee withregional ofﬁce,even if onlythere for a day,and thusbecome moreproductive
Lessons learned • Security • Physical surroundings • Knowledge transfer Objective: -Print to online -Reduce paper-News updates faster
ü Again: Objective was clear""Project was anchored in one place""Clearly deﬁned focus area ""Clearly deﬁned success criteria""Clearly deﬁned processes for use and follow up""Full backing from management""Here: Didn’t match the culture, but intensivecommunication campaign
Trends: Mobile• Jane McConnell: In 2011, only seven percent oforganisations considered mobile a high priority. • J. Boye: This is changing rapidly – Nowimpossible to ignore• Jane McConnell: IT leads over business fordeﬁning mobile strategies• Jane McConnell: Top mobile services aredesigned to connect peopleFactual data: Jane McConnell http://netjmc.com
A good strategy deﬁnes long term goalsand ambitions. It should:" "- Be aligned with and support the overallbusiness objectives of your organization" "- Point ahead: Where do you want to goand why? " "- Include top level priorities: "What do we focus on now, later and not atall? " "- Include clear success criteria"
It should also:""- Be written in a style that can beclearly understood ""- Be realistic "
Warning: ""Don’t copy another organization’sstrategy ""– however successful!"
An effective intranet strategy requires insight into all business areas
Step 1: How can the intranet helpachieve business objectives?Business objec,ve The intranet’s role Strengthen the culture of the organiza,on: “One company, one mission” etc. • Intranet as pla9orm for communica;ng the message • Single intranet for all subsidiaries, newly acquired companies, ... Expand through acquisi,on • User-‐friendly intranet will minimize ;me required for new staﬀ to get fully opera;onal Growth through product innova,on Social intranet that supports • Idea genera;on • Cross-‐silo collabora;on and project teams Cost control / eﬃciency • Self service applica;ons …others?
Step 2: Who are our stakeholders andwhat do they expect from the intranet?Stakeholder Expecta,on CEO -‐ Promote ‘one company’ -‐ Pla9orm for major announcements Human Resources -‐ Pla9orm for employee self-‐service -‐ Intranet to support ﬂexible working hours, work-‐life balance program, … Sales teams Access to customer data at any ;me (at airport, during client mee;ng, …) Internal communica,ons department Intranet to promote single corporate iden;ty IT Avoid prolifera;on of pla9orms; keep the intranet infrastructure manageable and secure ...Others?
Step 3: Prioritize and plan actions –and you have a roadmap!Put proper governance model in place Why? -‐ Current governance structure is unclear -‐ Many ini;a;ves are started without follow up Agree on intranet strategy -‐ Current strategy has no clear direc;on -‐ Diﬀerent departments have diﬀerent views on priori;es Integrate new tools and implement BeTer search Introduce XXX ... ...
Good KPIs – SMART""Speciﬁc"Know what it is you are measuring"What is the metric, what does it indicate?"Measurable"When planning, can you track it? Is it reliable?"Actionable"Make a plan for what to do if the KPI fails"Realistic"Do you have the resources? Is it realistic?"Timely"What is the measurement frequency?
Good areas to measure:""News""Content""Collaboration""Applications
KPIs: Applications""Monitor:"Use: How much is it used?"Success: How effectively is it used"Errors: Does it work?"Production related KPIs• Errors – downtime –crashes?• Failures: how many donot get their purposefulﬁlled?End-user related KPIs• Availability: is the appaccessible?• Is it performing?• Use: is the ﬂowcompleted?
KPIs: Collaboration""Monitor: "Organisational buy-in"Dead content"Permissions"Production related KPIs• Permissions: failedattempts• Dead content: storageof irrelevant cotentEnd-user related KPIs• Penetration: is itaccessible?• Use: is the ﬂowcompleted?• Are “the right people”using it?