Towards a digital workplace
Agenda""Today - challenges and opportunities""Defining tomorrow""Trends, tendencies and examples""What’s right for us? "How...
IntranetDigital WorkplaceCollaborationDigital StrategyLove great coffee!-And know how to roast beans!Cycle a lotJ. Boye si...
You…
What’s it for?
Intranet 1.0
Headaches
How would your boss describe theintranet and its role?
Intranet Dilemma"“The intranet is ideal for tasks oflow complexity "and high frequency.""Management deal with tasks ofhigh...
“An intranet is a process!Not a project”!""Jane McConnell"Intranet strategy & digital workplaceexpert
The digital workplace"
"“The digital workplace requires a holisticunderstanding of what people need inorder to work, "and the ability to bring it...
Organizational demands
People•  Internet native•  Mobile and social•  Technology savvy•  Expect flexibility from theiremployer•  Current employees?
Technology•  The firewallbreaking down•  Cloud serviceschange the game
Challenges or opportunities?
Governance..? Who owns the intranet
Social & collaboration
Mobile
Social & collaborationSource:	  Digital	  Workplace	  Trends	  2012,	  Jane	  McConnell,	  h;p://netjmc.com	  	  	  
Objective:Use crowdsourcing tosharpen and activate theirnew vision and mission
Objective:Identify growthopportunitiesthrough onlineidea generation,specifically in R&D 	  
ü  Objective was clear""Project was anchored in one place""Clearly defined focus area ""Clearly defined success criteria""C...
Trends: Social & collaboration•  Benefits observed from social andcollaborative initiatives remainanecdotal and qualitative...
Trends: Social & collaboration•  Strong concerns remain aboutinformation quality and security, aswell as around the busine...
MobileWe work indifferent places atdifferent timesWorking from home	  About designing sites, services and tools, not for a...
Objective:-Make it easierto familiarizeemployee withregional office,even if onlythere for a day,and thusbecome moreproducti...
Lessons	  learned	  •  Security	  •  Physical	  surroundings	  •  Knowledge	  transfer	  Objective: -Print to online -Redu...
ü  Again: Objective was clear""Project was anchored in one place""Clearly defined focus area ""Clearly defined success crit...
Trends: Mobile•  Jane McConnell: In 2011, only seven percent oforganisations considered mobile a high priority. •  J. Boye...
Break…
 	  “Don’t just think about execution; !take a step back and considerhow you will enable the team”!!"Digital manager & J. ...
Strategy
Do you have one?
Is it useful?
No strategy	  	  
Long strategy	  	  	  	  
Unclearstrategy	  	  	  	  	  
A good strategy defines long term goalsand ambitions. It should:" "- Be aligned with and support the overallbusiness object...
 It should also:""- Be written in a style that can beclearly understood  ""- Be realistic "	  	  
Warning: ""Don’t copy another organization’sstrategy ""– however successful!"	  	  	  	  
 	  	  	  An effective intranet strategy requires insight into all business areas
Roadmap
Step 1: How can the intranet helpachieve business objectives?Business	  objec,ve	   The	  intranet’s	  role	  Strengthen	 ...
Step 2: Who are our stakeholders andwhat do they expect from the intranet?Stakeholder	   Expecta,on	  CEO	  -­‐  Promote	 ...
Step 3: Prioritize and plan actions –and you have a roadmap!Put	  proper	  	  governance	  model	  in	  place	  	  Why?	  ...
KPIs
Good KPIs – SMART""Specific"Know what it is you are measuring"What is the metric, what does it indicate?"Measurable"When pl...
Good areas to measure:""News""Content""Collaboration""Applications
KPIs: Applications""Monitor:"Use:  How much is it used?"Success: How effectively is it used"Errors: Does it work?"Producti...
KPIs: Collaboration""Monitor: "Organisational buy-in"Dead content"Permissions"Production related KPIs•  Permissions: faile...
Your role has evolved"
Important skills now?
Project management"Business analysis"Communication"Change management"Implementation skills"Diplomacy"Psychology"Lobbying"N...
Flexibility "Community managerment"Facilitation"Architectural skills"Governance"Information management"Usability"Training"...
Lau Hesselbæk Andreasen"lha@jboye.com"@lauandreasen
Towards a digital workplace philadelphia 13
Towards a digital workplace philadelphia 13
Towards a digital workplace philadelphia 13
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Towards a digital workplace philadelphia 13

  1. 1. Towards a digital workplace
  2. 2. Agenda""Today - challenges and opportunities""Defining tomorrow""Trends, tendencies and examples""What’s right for us? "How do we get there and how do we measure success?""Discussion throughout!""
  3. 3. IntranetDigital WorkplaceCollaborationDigital StrategyLove great coffee!-And know how to roast beans!Cycle a lotJ. Boye since 200815 years in London-Set up J. Boye UKLive in CopenhagenModerate J. Boyegroups in Denmark & the UKBA in European Cultural studies and TheatrePostgrad in Arts Management & Cultural PolicyDecent jugglerOnline MarketingHave great colleagues
  4. 4. You…
  5. 5. What’s it for?
  6. 6. Intranet 1.0
  7. 7. Headaches
  8. 8. How would your boss describe theintranet and its role?
  9. 9. Intranet Dilemma"“The intranet is ideal for tasks oflow complexity "and high frequency.""Management deal with tasks ofhigh complexity and lowfrequency”  "  
  10. 10. “An intranet is a process!Not a project”!""Jane McConnell"Intranet strategy & digital workplaceexpert
  11. 11. The digital workplace"
  12. 12. "“The digital workplace requires a holisticunderstanding of what people need inorder to work, "and the ability to bring it together in a waythat reaches across and beyond theorganization itself”Jane McConnell
  13. 13. Organizational demands
  14. 14. People•  Internet native•  Mobile and social•  Technology savvy•  Expect flexibility from theiremployer•  Current employees?
  15. 15. Technology•  The firewallbreaking down•  Cloud serviceschange the game
  16. 16. Challenges or opportunities?
  17. 17. Governance..? Who owns the intranet
  18. 18. Social & collaboration
  19. 19. Mobile
  20. 20. Social & collaborationSource:  Digital  Workplace  Trends  2012,  Jane  McConnell,  h;p://netjmc.com      
  21. 21. Objective:Use crowdsourcing tosharpen and activate theirnew vision and mission
  22. 22. Objective:Identify growthopportunitiesthrough onlineidea generation,specifically in R&D  
  23. 23. ü  Objective was clear""Project was anchored in one place""Clearly defined focus area ""Clearly defined success criteria""Clearly defined processes for use and follow up""Full backing from management""Matched the culture
  24. 24. Trends: Social & collaboration•  Benefits observed from social andcollaborative initiatives remainanecdotal and qualitative.•  The most commonly observed are“knowledge-sharing”, and “engaged,better informed employees”. Theleast common are “faster time tomarket”, “cost reduction” and“reduced time for training”.Quote and inspiration: Jane McConnell http://netjmc.com
  25. 25. Trends: Social & collaboration•  Strong concerns remain aboutinformation quality and security, aswell as around the business value ofsocial collaboration•  New concerns emerge asorganisations gain experience: re-creation of organisational silos onnew social platforms, digital nativeculture, and languageQuote and inspiration: Jane McConnell http://netjmc.com
  26. 26. MobileWe work indifferent places atdifferent timesWorking from home  About designing sites, services and tools, not for a a mobile phone, but for people who are mobile
  27. 27. Objective:-Make it easierto familiarizeemployee withregional office,even if onlythere for a day,and thusbecome moreproductive  
  28. 28. Lessons  learned  •  Security  •  Physical  surroundings  •  Knowledge  transfer  Objective: -Print to online -Reduce paper-News updates faster  
  29. 29. ü  Again: Objective was clear""Project was anchored in one place""Clearly defined focus area ""Clearly defined success criteria""Clearly defined processes for use and follow up""Full backing from management""Here: Didn’t match the culture, but intensivecommunication campaign
  30. 30. Trends: Mobile•  Jane McConnell: In 2011, only seven percent oforganisations considered mobile a high priority. •  J. Boye: This is changing rapidly – Nowimpossible to ignore•  Jane McConnell: IT leads over business fordefining mobile strategies•  Jane McConnell: Top mobile services aredesigned to connect peopleFactual data: Jane McConnell http://netjmc.com
  31. 31. Break…
  32. 32.    “Don’t just think about execution; !take a step back and considerhow you will enable the team”!!"Digital manager & J. Boye member "University College London  
  33. 33. Strategy
  34. 34. Do you have one?
  35. 35. Is it useful?
  36. 36. No strategy    
  37. 37. Long strategy        
  38. 38. Unclearstrategy          
  39. 39. A good strategy defines long term goalsand ambitions. It should:" "- Be aligned with and support the overallbusiness objectives of your organization" "- Point ahead: Where do you want to goand why? " "- Include top level priorities: "What do we focus on now, later and not atall? " "- Include clear success criteria"
  40. 40.  It should also:""- Be written in a style that can beclearly understood  ""- Be realistic "    
  41. 41. Warning: ""Don’t copy another organization’sstrategy ""– however successful!"        
  42. 42.        An effective intranet strategy requires insight into all business areas
  43. 43. Roadmap
  44. 44. Step 1: How can the intranet helpachieve business objectives?Business  objec,ve   The  intranet’s  role  Strengthen  the  culture  of  the  organiza,on:  “One  company,  one  mission”  etc.  •  Intranet  as  pla9orm  for  communica;ng  the  message  •  Single  intranet  for  all  subsidiaries,  newly  acquired  companies,  ...  Expand  through  acquisi,on  •  User-­‐friendly  intranet  will  minimize  ;me  required  for  new  staff  to  get  fully  opera;onal      Growth  through  product  innova,on  Social  intranet  that  supports  •  Idea  genera;on  •  Cross-­‐silo  collabora;on  and  project  teams  Cost  control  /  efficiency   •  Self  service  applica;ons        …others?  
  45. 45. Step 2: Who are our stakeholders andwhat do they expect from the intranet?Stakeholder   Expecta,on  CEO  -­‐  Promote  ‘one  company’  -­‐  Pla9orm  for  major  announcements  Human  Resources  -­‐  Pla9orm  for  employee  self-­‐service  -­‐  Intranet  to  support  flexible  working  hours,  work-­‐life  balance  program,  …  Sales  teams  Access  to  customer  data  at  any  ;me  (at  airport,  during  client  mee;ng,  …)  Internal  communica,ons  department  Intranet  to  promote  single  corporate  iden;ty  IT  Avoid  prolifera;on  of  pla9orms;  keep  the  intranet  infrastructure  manageable  and  secure  ...Others?  
  46. 46. Step 3: Prioritize and plan actions –and you have a roadmap!Put  proper    governance  model  in  place    Why?   -­‐  Current  governance  structure  is  unclear  -­‐  Many  ini;a;ves  are  started  without  follow  up  Agree  on    intranet    strategy  -­‐  Current  strategy  has  no  clear  direc;on  -­‐  Different  departments  have  different  views  on  priori;es  Integrate  new  tools        and  implement  BeTer  search  Introduce  XXX  ...  ...  
  47. 47. KPIs
  48. 48. Good KPIs – SMART""Specific"Know what it is you are measuring"What is the metric, what does it indicate?"Measurable"When planning, can you track it? Is it reliable?"Actionable"Make a plan for what to do if the KPI fails"Realistic"Do you have the resources? Is it realistic?"Timely"What is the measurement frequency?
  49. 49. Good areas to measure:""News""Content""Collaboration""Applications
  50. 50. KPIs: Applications""Monitor:"Use: How much is it used?"Success: How effectively is it used"Errors: Does it work?"Production related KPIs•  Errors – downtime –crashes?•  Failures: how many donot get their purposefulfilled?End-user related KPIs•  Availability: is the appaccessible?•  Is it performing?•  Use: is the flowcompleted?
  51. 51. KPIs: Collaboration""Monitor: "Organisational buy-in"Dead content"Permissions"Production related KPIs•  Permissions: failedattempts•  Dead content: storageof irrelevant cotentEnd-user related KPIs•  Penetration: is itaccessible?•  Use: is the flowcompleted?•  Are “the right people”using it?
  52. 52. Your role has evolved"
  53. 53. Important skills now?
  54. 54. Project management"Business analysis"Communication"Change management"Implementation skills"Diplomacy"Psychology"Lobbying"Negotiation  
  55. 55. Flexibility "Community managerment"Facilitation"Architectural skills"Governance"Information management"Usability"Training"SEO wizzardry"Technology landscape knowledge
  56. 56. Lau Hesselbæk Andreasen"lha@jboye.com"@lauandreasen

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