Abelardo Tolentino Jr. is an architect. He owns the Aidea Philippines Inc.

1. Entrepreneurial
Research
PREPARED BY: LARYSSA TABARANZA

2. Abelardo M. Tolentino,
Jr.
o Architect Abelardo “Jojo” M. Tolentino, Jr.
is recognized as one of the pillars of the
progressive practice of architecture and
design in our country.
o He is the founder, CEO and president of
Aidea Philippines Inc.

3. Aidea Philippines Inc.
INTERIOR DESIGN
MASTER
PLANNING
ENVIRONMENTAL
GRAPHIC DESIGN
ARCHITECTURE
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4. SOME OF
THEIR
WORKS:
KASA LUNTIAN
Location: Tagaytay City,
Philippines
Size: 91,300 sqm
Client: Alveo Land Corporation
Services: Master planning and
Architecture
Year: 2011 - Present

5. MANDANI BAY
QUAY
Location: Mandaue City, Cebu,
Philippines
Size: 303, 000 sqm
Client: HT Land, Inc.
Services: Master planning and
Architecture
Year: 2015 - Present

6. GGLC AEROPARK
Location: Clark Pampanga,
Philippines
Size: 139,000 sqm
Client: KGL Investments Corp.
Services: Master planning,
Architecture and Environmental
Graphic Design

7. History
o Architect Tolentino graduated with a degree in Architecture in 1987 at the
University of Santo Tomas (UST).
o His career began in 1987 when he joined Hong Kong based firms.
oIn 1998, he came back to the Philippines and took the position of Managing Director
of the local office of Robert Matthew Johnson Marshall (RMJM Philippines Inc.)
oIn 2003, he then assumed the position of President and CEO when he decided to
buy out the company’s operations.
oIn 2006, he rebranded the firm as Aidea Philippines Inc., subsequently becoming
an all-Filipino organization.
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8. AIDEA Philippines Inc.
1995
RMJM
PHILIPPINES
INC.
$2B
s
2016
1998 2005
Started with
14 employees.
Introduced
Environmental
Graphic Design to
the Philippine design
industry.
Aidea opens its
office in Abu Dhabi.
‘Aidea’ comes from the Latin phrase, “a idea ad esse” which means, “From ideas to reality”.

9. Reasons
Architect Tolentino set his eyes on building an all-Filipino
design firm that would acknowledge the Filipino talent and
create opportunities for Filipino architects and designers to
produce world-class designs locally without having to go
abroad.
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10. Impacts
TALENTED
FILIPINO
UPLIFT THE
LIVES OF THE
PEOPLE
JOB
OPPORTUNITIES
PROMOTES
CULTURE AND
TRADITION
ADD A FOOTER 10
4

11. Impacts
CONTRIBUTE TO
OCCUPANTS
HEALTH, MOOD
AND
PRODUCTIVITY
INFLUENCE
AND EDUCATE
ADD TO
NATIONAL
INCOME
ADD A FOOTER 11

12. Ideas
 Share your knowledge and wealth of experience to your
employees.
 Prioritize and nurture your people’s skills and talents by
sending them to training opportunities.
 One should continuously innovate and deliver excellent and
efficient service that gives the best value to the clients.
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13. THANK YOU~