How Citibank Is Managing Corporate Social Responsibility

Corporate Social Responsibility And How Companies Like...
In this week's journal, the discussion focuses on corporate social responsibility and how companies
like Citibank, N.A. are managing to navigate its organizational culture to fully embrace it. In
addition, we will discuss potential right versus right as well as right versus wrong scenarios that
could emerge under my leadership. I worked for ten years and have written about various aspects of
the organization for several courses. Therefore, my knowledge of Citi's performance and history
continues to expand. Citi is quite adept at communicating its goals, vison and mission to its
employees as well as clients. All of which are considered stakeholders.
Proponents and critics of corporate social responsibility recognize its relevancy and ... Show more
content on Helpwriting.net ...
In the case of Citibank (aka Citi), corporate social responsibility is driving responsibility of its 2014
stakeholder engagement process. Citibank refers to it as its Citizenship policies and programs
(Citigroup, 2015).In the Citi Global Citizenship Report 2014; CEO Mike Corbat shared his view on
Citizenship. According to Corbat, "given the pace and scale of global challenges and opportunities,
from providing access to basic banking services for the two billion people who lack it, to training
the workforce of tomorrow, Citi has a unique capacity to support economic progress in the
communities where we operate around the world' (Citigroup, 2015, p.5). Founded within this three
element collective (invest, partner and act), there are five target areas; economies, cities, sustainable
growth, people and integrity (p.4). Citi identifies eight main groups as its stakeholders; clients and
customers, investors and Socially Responsible Investors (SRIs), employees, government and
regulators, suppliers, nongovernmental organizations, media and other financial institutions (p.70).
For this discussion, we will focus on four stakeholders.
Clients. Clients and customers are essential to Citi's success. Citi considers its clients and customers
as partners. They help to drive the business and client engagement. By actively engaging its
customers via social media and customer satisfaction surveys, Citi is working to rebuild
... Get more on HelpWriting.net ...

The Case Of The Lee County Sheriff's Office
On December 9, 2015, Ronald Beecroft, a white male, born on May 4, 1964, contacted the Lee
County Sheriff 's Office to report a credit card fraud.
Beecroft advised he had recently discovered a fraudulent transaction on his Home Depot business
account. Beecroft explained the fraudulent charge was on Home Depot card number 6035–3221–
3806–8766 for the amount of six hundred thirty–four dollars and ninety–four cents ($634.94).
Beecroft stated the transaction was made on November 7, 2015, in the amount of six hundred thirty–
four dollars and ninety–four cents, at a Home Depot located at 3031 North East Pine Island Road,
Cape Coral, Florida.
Beecroft notified Home Depot of the fraudulent charges and stated he did not allow any one use his
credit card.
Due to the nature of the incident, Detective Heath Lewis of the Lee County Sheriff 's Office
Economic Crimes Unit was assigned the case.
On December 11, 2015, at approximately 9:10 a.m., Detective Lewis spoke with Beecroft about the
incident. Beecroft provided and email Detective Lewis an account statement and fraud affidavit for
the fraudulent charges on his Home Depot account.
On December 23, 2015, at approximately 2:29 a.m., Detective Lewis spoke with Home Depot fraud
investigator, who emailed Detective Lewis a copy of the receipt, for the fraudulent purchase and
shipped a copy of the surveillance video.
On January 5, 2016, Detective Lewis received a copy of the video surveillance from Home Depot.
Detective Lewis

Citibank Marketing Strategy
1. EXECUTIVE SUMMARY
The opening of Citibank Express Service in the departure side of the airports will provide great
convenience for Citibank customers (especially business customers and holiday makers). Citibank
Express Service which features new product promotions and an online banking facility will offer
high accessibility and convenience to Citibank customers when they are at the airports waiting to
board their flights. Citibank Express Service will serve better existing customers, attract new ones,
and maintain leadership in the affluent segment.
2. CURRENT MARKET SITUATION
Leading international financial groups have been seriously affected by the global credit squeeze.
Citigroup, the world's biggest bank, announced its second ... Show more content on Helpwriting.net
...
Smaller banks can compete successfully in segments where customer service or knowledge of the
local market is more important.
The competitors for this type of services are for the larger bank in UK like Barclays, Abbey, HSBC
etc. As opening the branch on airport is a first mover advantage policy but we cannot ignore the
above mentioned banks as even they provide services to their customers like foreign currency
exchange, 24 hours telephonic services, online facilities etc.
4. STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREAT ANALYSIS
SWOT Analysis Template State what you are assessing here. Please note that these criteria examples
relate to assessing a new business venture or proposition. Many listed criteria can apply to other
quadrants, and the examples are not exhaustive. You should identify and use any other criteria that
are appropriate to your situation.
Criteria examples
Advantages of proposition?
Capabilities?
Competitive advantages?
USP's (unique selling points)?
Resources, Assets, People?
Experience, knowledge, data?
Financial reserves, likely returns?
Marketing – reach, distribution, awareness?
Innovative aspects?
Location and geographical?

Price, value, quality?
Accreditations, qualifications, certifications?
Processes, systems, IT, communications?
Cultural, attitudinal, behavioural?
Management cover, succession?
Philosophy and values? Strengths
First movers advantage
Easy excess for business executive and holiday travellers

Citibank Law : A Financial Conglomerate Based On The...
INTRODUCTION
It was November 14th 2015, with the recent decline of the Euro and soaring price of the American
Dollar, Multinational Enterprises (MNEs) had to think about hedging their risk of currency due to
the volatility of the markets. Large MNEs were taking the biggest hit, precisely American–based law
firms with much European clientele. Citigroup, a financial conglomerate based in the New York.,
was one of those companies and felt particularly vulnerable with one of its subsidiary 's "Citibank
Law" also located in the United States. To address this concern, Citigroup headquarters called up
CEO of the Citi Private Bank Legal Advisory Services in the U.S., Mr. Art Vandalay. Art Vandalay
graduated from the University of Waterloo with an undergraduate in Architecture. With no luck on
attaining a job upon graduation, he decided to enroll in the MSc/CEMS MIM program at the
Richard Ivey School of Business in London, Ontario to make himself more marketable to various
architectural firms. This is where Art discovered his love for finance and decided not to follow his
original dream of becoming an architect but rather do something in the financial field. Upon
graduating from Ivey, he started his own financial advisory services firm called Vandalay Industries,
specializing in latex commodity trading. Vandalay Industries had minor successes until the global
financial recession that crushed his company. However, recruiters at Citigroup had been impressed
with Vandalay's knowledge

Citibank Case Analysis Essay
Kristin Howell
Bus 400 Sec A
Dr. Li
30 October 2007
"Citibank Case Analysis"
Introduction: Through reading the article titled "Citibank: Performance Evaluation" and performing
my own in–depth case analysis, I was able to analyze the issues Citibank California was confronted
with and determine possible solutions to help run their business more successfully. Although
Citibank is a well–run corporation that made necessary improvements in an effort to gain a
competitive advantage over their main competitors, Bank of America and Wells Fargo, a main area
that needs improvement is clear: customer satisfaction. As Frits Seegers, President of Citibank
California, identified, without improving customer satisfaction, the extreme success ... Show more
In other words, "Citibank's strategy in California was to build a profitable franchise by providing
relationship banking combined with a high level of service to its customers" (p. 76). Like most
businesses, customers' expectations rose with their net worth, in addition to providing a greater
profit margin for the company itself. While financial measures typically were the way Citibank
measured success in the past, they recognized a need to measure customer service as well and thus
developed a Performance Scorecard. The six different types of measures the Performance Scorecard
evaluated were: financial measures, strategy implementation, customer satisfaction, control, people,
and standards. By developing this Performance Scorecard, Citibank believed they could better
analyze where each branch needed specific improvements and where each branch was excelling.
Citibank felt it was necessary to update the previous evaluations to include non–financial measures
because they recognized that these measures may in fact be more critical to the long term success of
the franchise. As a result, by adding the non–financial measures to the current measures, Citibank
was able to reflect competitive dimensions in the bank's strategy.
Citibank Issues: After performing an evaluation using the Performance Scorecard, Seegers
recognized the need for increased customer service at their most important branch. Through their
measurements of customer satisfaction,

Analysis Of The Best Consumer Digital Bank
Banamex
Banamex is the second largest bank in Mexico and was named the best consumer digital bank in
2015 by Global Finance. Banamex serves over 21 million customers at over 1700 branches and
around 5,000 ATM's in Mexico and the United States.
Banamex was founded in 1884 when the Banco Nacional Mexicano and the Banco Mercantil
Mexicano merged. These two banks had only been in business for two years when they decided to
form Banamex. In 1926, the bank reorganized and became a financing bank. Over the next 46 years,
Banamex introduced savings accounts (1929), personal credit lines (1958), credit cards (1968), and
ATM banking (1972) to the Mexican market. From 1982 until 1991 Banamex was operated as a
government owned national credit association. In 1991, Banamex restored its private control of the
company and began to step into the groundbreaking idea of expanding private credit. Banamex
along with many other private banks were very inexperienced in this area and they lacked
regulation. This behavior over the next four years, combined with the devaluation of the Mexican
peso, an increase in domestic rates, and a measurable economic recession caused Banamex to almost
go into bankruptcy in late 1994. The Ernesto Zedillo administration stepped in with government
funds that attracted shareholders to put new equity into Banamex This was achieved by the
shareholders buying loans, that were in default, at a 2 to 1 ratio and in return they would receive

Citibank Case Study Essay
Introduction
In today's society consumers want it quick, fast, in a hurry and they are not willing to wait.
Customers are becoming more demanding and critical when not having their expectations met. It is
important company adjusts to the ever changing attitudes and expectation of customers in the market
place. Therefore it is a must for company to satisfy their customers. Customers' satisfaction is the
key to the success of any company. James McGaran is the manager in the Financial District office at
Citibank; locate in the Los Angeles area. "Citibank is a niche player and pride themselves on
building a profitable franchise by providing relationship banking combined with a high level of
service to its customer" (Harvard Business School. ... Show more content on Helpwriting.net ...
"His financial result for the company is outstanding, with 20% above target and he has generated the
highest revenue and made the greatest margin contribution to the business of any branch in the
system" (Harvard Business School. 1997, pg. 4). In addition, James has managed to delivered
impressive financial results for four years in a row.
Weakness
I would explain to James I am concern about his below par in customer satisfaction. I understand his
"branch is the largest and toughest branch in the division and he has demanding clientele,
challenging competition and sometimes it can be difficult to manager such a diverse set of
indicators" (Harvard Business School. 1997, pg. 4). I would give James a chance to comment and
voice his concern. I would discuss how valuable the customers are to the company and customer
satisfaction is the key to the long term success of his division and our company future. I would also
explain, I have outlined the company's performance expectations and we missed a couple of targets.
I will ask James what problem or concerns he has and what he thinks is interfering with customer
services. James and I will review them together and come up with an action plan for improvement.
This will ensure James that I am working with him and not against him.
Career progress I would inform James his career is on the right path and the company knows he is a
hard

Case Study Of Citibank
Should Citibank launch the card product? Yes – If Citibank is striving to reach its goal of achieving
$100 million in earnings by 1990, introducing a credit card into the Asia–Pacific market would be
an effective means of achieving this goal. The case for launching the card product can be made
based on a few reasons. First, as can be seen in the information presented in Exhibit 4, many of the
countries Citibank is considering launching in have fairly high projected growth rates (with some as
high as 8 and 9 percent). Another reason that promotes the case for Citibank's card launch is the fact
that there is a fairly low penetration of credit cards in the existing markets, as can be seen in the data
presented in exhibit 8 of the case. This is ... Show more content on Helpwriting.net ...
This estimate is based on the acquisition and servicing costs data provided in and surrounding Table
A in the case, as well as the Net Revenue Impact of Citibank on the Hong Kong market in Table B
of the case. If we look at the attainability of this estimate on a country by country basis, the data
certainly supports being able to launch a card product. The amount of each market that has yet to be
reached was calculated based on the ratio of the number of card holders to the relevant market size,
and each country's yet–to–be–reached market (i.e. untapped market) shows that Citibank could
fairly easily hit its estimated break–even point if it were to enter these

Case Study Of Citibank : Performance Evaluation
Case Study of Citibank: Performance Evaluation Introduction Performance evaluations are
important parts of all employees and managers tools to ensure positive actions are rewarded while
negative actions can be evaluated and fixed to decrease problems in the future. Performance
evaluations benefit supervisors and employees by identifying how to bring out the employees best
attributes for the company (Hamlett, nd.). Evaluations provide a look at how a worker is doing
compared to earlier reviews of their skill, knowledge, initiative and participation in the company's
vision (Hamlett, nd.). Introducing performance review evaluations is important to most
organizations for the success of their organization and the advancement of its employees.
Performance evaluations provide a way for managers and supervisors to manage the performance of
an organization and the people who make of the human resources of the organization (McCarroll,
nd.). When implementing a new system, it is important to understand the process must be realistic,
challenging, yet attainable for performance expectations and standards to be successful for
employees and the organization (McCarroll, nd.). Balanced scorecards are utilized in performance
evaluations to essentially provide a way for organizations to align their strategic plans with day to
day operations (Balanced Scorecard Institute, 2015). Balanced scorecards look at traditional
financial measures, which are past events and long–term investments like

Report: Citibank Financial Consultant
BUSS 1060 Writing the short report Citibank & financial consultant
Name: YANGQIYU ID: Course name: professional development in business BUSS1060 Professor
name: Paper Due date: 02/09/2016
Table of contents:
1. Introduction. 1.1 Purpose of report. 1.2 Background information.
2. The purpose of the Citibank.
3. Mission and vision of the Citibank.
4. Company 's operation and stakeholder.
5. What strategy Citibank use?
6. Discussion and Analysis of what Citibank occurred before.
7. Financial consultant. 3.1 Duties of a Financial Consultant; 3.2 Requirements; 3.3 Salary and Job
Outlook.
4. How to reach position.
5. Conclusion.
6. Recommendations.
7. References.
8. Executive Summary.
1. ... Show more content on Helpwriting.net ...
In addition, their online services is the most successful in the field.
2. The purpose of the Citibank. The purpose of Citibank is trying to provide high quality, efficient
and personalized service to customers, fully utilize The Bank 's worldwide network and strong
purchasing power to improve customer satisfaction on the banks, thereby maintain the loyalty of the
bank, establish long–term relationship with the bank, both side get greater benefits in the ongoing
business cooperation.
3. Mission and vision of the Citibank. Citibank 's mission is to help set the industry standard in
investment–consulting services for sophisticated investors. Their investment advisory team attaches
great importance to customer relationship management and delivery convenient. Such as their"
Personalized Service", they offer a range of options catering to individual needs and investment,
working with their clients together to grow long–term wealth, help their clients to reach their goals.
Their core activities also are safeguarding assets, lending money, making payments and accessing

the capital markets on behalf of their clients. They also help people in saving, and then help them to
buy daily needs products to enhance their quality of life. And they will also give people a reasonable
investment advice, such as education, insurance, stocks, etc.

Citibank: Performance Evaluation
Harvard Business School
9–198–048
Rev. October 14, 1999
Frits Seegers, President of Citibank California, was meeting with his management team to review
the performance evaluation and bonus decisions for the California branch managers. James
McGaran 's performance evaluation was next. Frits felt uneasy about this one. McGaran was
manager of the most important branch in the Los Angeles area, and his financials were impressive. A
year ago he would have received "above par" rating with full bonus. But last year, the California
Division of Citibank had introduced a new performance scorecard to highlight the importance of a
diverse set of measures in achieving the strategic goals of the division. Among ... Show more
Citibank 's strategy in California was to build a profitable franchise by providing relationship
banking combined with a high level of service to its customers. Service was delivered face to face
(in the branch) or remotely, depending on the wishes of the customers. Customers' service
expectations rose in line with their net worth, as did their profitability for the bank. These customers
demanded high levels of service with careful personal attention and a broad selection of financial
products. Citibank provided a broad array of services including a dense network of ATM machines,
24 hour banking, and home banking. Financial measures had dominated Citibank 's performance
evaluation in the past. But top managers in the division felt that these measures were poor vehicles
to communicate the high service strategy of the bank. Frits Seegers wanted people in the division to
have a broader view of the business and focus their attention on those dimensions that were critical
to the long term success of the franchise. To reflect the importance of non–financial measures as
leading indicators of strategy implementation, the California Division developed a Performance
Scorecard. It complemented existing financial measures with new measures reflecting important
competitive dimensions in the bank's strategy. The initial version was pre–tested in 1995 and,
starting in the first quarter of 1996, Performance Scorecard goals and performance data became a
central

Check Fraud Case Study
The following Affidavit is made in support of a request for the issuance of a Search Warrant for
CitiBank account records for the CitiBank customer who deposited Wells Fargo check #1409303 on
04/16/2015 in the amount of $77.57, #1409504 on 04/21/2015 in the amount of $160.70, check
#1409680 on 05/11/2015 in the amount of $506.82, and check #1409864 on 05/18/2015 in the
amount of $469.29.
Your Affiant, Officer Jason Newton 3562, is a sworn police officer with the City of Colorado
Springs Police Department and is currently assigned as the campus resource officer on the campus
of Colorado College. Colorado College is a private liberal arts college located in the City of
Colorado Springs, County of El Paso, and State of Colorado. Your Affiant ... Show more content on
Helpwriting.net ...
He stated that he went to talk to a payroll specialist at Colorado College to correct the errors and
discovered that the checks had been cashed.
Snyder completed an affidavit of Check Fraud form. A copy of the form was sent to Wells Fargo, the
college's bank. On the form Snyder indicated that his signature was forged and he did not sign the
checks and did not authorize the signature. Snyder indicated that this was the case for four checks,
checks# 1409303 in the amount of $77.57, #1408942 in the amount of $49.87, #1409152 in the
amount of $83.11, and #1409504 in the amount of $160.70.
Your Affiant looked over all the paperwork and noticed that the checks were chased at a CitiBank,
and were presented to Wells Fargo by CitiBank out of Sioux Falls, SD. The paperwork did not
indicate where in Colorado Springs the checks were cashed. Your Affiant contacted Stapish to see if
she could contact that bank to see if they could narrow down the

Various Discount Coupons
Home Delivery Coupons
Many foodies like to have quality food but are really scared to wait for long hours for the food to be
served. Thus Couponland.in has partnered with a number of popular restaurants and websites to give
you the liberty to order food from home by stocking a wide range of home delivery coupons. One
such coupon of Food Panda (available in Couponland.in) that is valid in multiple cities will earn you
two kebabs at the price of one! Another deal allows one to get a discount of 10% on ordering three
cans of coke from coke2home.com. If you own a Citi Bank Debit or Credit Card, you can grab a
Food Panda coupon from Couponland.in and get a discount of 15% on ordering your favorite dishes
online. Since these deals are available for a limited time, you must avail them at the earliest!
Restaurant Booking Coupons
If you frequently visit popular restaurants and eateries in your city, you must visit the
Couponland.in. This website has collaborated with a number of renowned food chains and websites
to help you get cash backs and discounts on your bill, by offering certain restaurant booking
coupons. You can get a discount of 30% at 4000+ restaurants on ordering food worth Rs 399 and
above by availing a particular Tasty Khana coupon from Couponland.in. For people who own a Citi
Bank Card and like to enjoy quality food at home, Couponland.in offers a deal that provides a 15%
discount on ordering and paying online. A Just Eat coupon that is stocked by

On the Other End of the Line
On the other end of the line was released October 31st 2008. It was directed by James Dobson and
written by Tracey Jackson. James and Tracey have been in the movie business for a long time and
they have other projects that were very successful. Tracey is known for the movie confessions of a
shopaholic. It did not receive high ratings in the US however it was released in so many other
countries such as: Singapore, Bahrain, Italy, Argentina, Netherlands Germany, Mexico, and South
Korea. The movie is a romantic comedic, "chick flick". However I believe the movie has a lot to
offer in terms of culture difference, marriage, and gender between India and The United States.
The movie stars Jesse Metcalfe as Granger and Shriya Saran as Priya, the "credit card girl" working
at Citi banks call center. Priya resides in Mumbai with her family and she is twenty–two. She works
for City banks call center with her best friend. Her family is not very wealthy but they do work hard.
Her father sells insurance and her mother is a stay at home mom. She has a younger brother. Her job
requires her to work over night to accommodate the time difference between America and India.
This issue forces her and her family to not spend too much time as a family according to her father.
On the other side Granger is a New Yorker in advertising. He just got a deal to work with Hulkon
International Hotels. However him and his partner do not satisfy Mr. hulk with their new idea for a
television

Citibank Case Analysis
Citibank: Launching the credit card in Asia Pacific
Country entry strategy
Objectives of this case ...
 To understand market evaluation, target market selection, and product positioning issues in
services operations.  To appreciate globalization/country entry issues in financial products.  To
understand the underlying economics of customer acquisition and retention.
Key Strategic Issues
Should Citibank launch the card product ? Why ? Why not ? Given the upscale customer base ,
how should Citibank position its card, if it decides to launch it ? Which countries should Citibank
enter first? Which countries should it avoid?
Few More Operational Issues
How should Rana Talwar convince his country managers and H.Q to ... Show more content on
Helpwriting.net ...
Cost of direct sales
Assumptions
 10 sales calls /day, 20 days/month means
2400 calls per sales person / yr.  to reach 30,000 prospects , citibank would require 12.5 sales
people (30000/2400)  at a cost of $18000 / sales person, total cost of direct sales approach is
$225000
Customer Acquisition Analysis Direct Sales
 Prospects :30,000  Response Rate : 50.0%  No of Responses : 15,000  percent Qualify :
66.7%  Qualified Prospects :10,000  Percent Convert : 80%  Customers : 8,000  effective
Customer Rate :27%  cost per prospect : $ 18000  Total cost : $225,000  Cost per customer : $
28.11
Customer Acquisition Analysis Direct Mail
 Prospects :300,000  Response Rate : 2.0%  No of Responses : 6,000  percent Qualify :

66.7%  Qualified Prospects : 4,000  Percent Convert : 80%  Customers : 3,200  effective
Customer Rate : 1.1%  cost per prospect : $1.50  Total cost : $450,000  Cost per customer :
$140.55
Customer Acquisition Analysis Take one
 Prospects : 2,000,000  Response Rate : 1.5%  No of Responses :30,000  percent Qualify :
33.3 %  Qualified Prospects :10,000  Percent Convert : 80%  Customers : 8000  effective
Customer Rate : 0.4%  cost per prospect : $ 0.25  Total cost : $ 500,000  Cost per customer : $
62.56
Customer Acquisition Analysis – Bind inns
Prospects : 3,000,000 Response Rate : 1% No of Responses :30,000 percent Qualify : 33.3
% Qualified Prospects 10,000 Percent Convert : 80%


Citibank Performance Evaluation
Assignment
Course: | |
Instructor: | |
Homework: | |
Name: | |
Student ID No.: | |
Class: | 2011PB |
STUDENT DECLARATION
I declare that this assignment is my own work, which all sources of reference are acknowledged in
full and it has not been submitted for any other course.
Signature:........................ Date:............
Background
The case discuses about the evaluation of performance of James McGaran, Branch Manager of
Citibank in Los Angeles by his Area Manager, Lisa Johnson, and the discrepancies that crept in
during the evaluation process. In the case, it can be seen how Lisa Johnson had failed to reflect some
of the performances properly leading to a stalemate position in the performance ... Show more
People: Above Par James is an excellent people manager. His performance is consistent in this area
and always exceeds expectations.
Standards: Above Par James is a well respected leader that has high standards for himself and people
he employs. He continually works on improving himself and his employees. He is involved in the
community and encourages the same from his employees.
Customer Satisfaction: Below Par This is a measure that can potentially cause the most controversy
as James is concerned with the survey that is used to asses customer satisfaction. In two quarters,
James scored below par on customer satisfaction. However, he identified the improvement
opportunities and substantially improved service by scores the end of the year.

Overall Evaluation: Above Par we understand that according to current policy James cannot get an
above par overall rating due to a below par score on the customer satisfaction measure. However, we
will disregard the policy in this case due to several reasons: This is the first year the balanced
scorecard was implemented. It will take some time to insure that all the areas are measured
appropriately. James concerns about adequacy of the survey used to measure customer satisfaction
might be valid. Management should review the survey and get some input from the branch managers
on what indicators should be used to measure customer satisfaction. The current review process

The Ethics Of The Executive Officer Of Citibank Essay
Leadership has been directed by the ethical beliefs and values. It has been found that the dignity and
right of the employees have been expressed by the ethics of leaderships. In this assignment the
chosen organization for study is Citibank. Citibank was started in the year of 1812 at New York
City. They started their business in New Zealand in 1902. It has been observed that Citibank has
developed their code of ethics and the management has taken the help the code of ethics to control
the functions.
1. Ethical leadership and culture:
1.1 Ethical philosophy:
The various management departments such as operation management, human resource management
and project management has implemented the decisions, programs and policies after evaluating the
guidelines of the ethical policies of the organization. It has been observed that the Chief Executive
Officer of Citibank has claimed that the organization has maintained the highest possible standard to
gain the trust of its employees. It has been observed that leaders have maintained strong cultural
ethics and responsibility in the workplace. The leaders have develop an ethical culture and set a new
value proposition. It has been noticed that leaders of Citibank has implemented the case based
training session for the employees and created an informative ethics content from the leaders.
The ethics of the organization has been formed from the combination of interests and different
backgrounds. The ethics have been developed on a

Citibank Performance Evaluation Case Study
Annual Report
Consolidated and Statutory
Financial Statements at December 31, 2006
101st fiscal year
Fiat S.p.A.
Financial Statements at December 31, 2006
234 Financial Review of Fiat S.p.A.
238 Income Statement
239 Balance Sheet
240 Statement of Cash Flows
241 Statement of Changes in Stockholders' Equity
I am enough of an artist to draw freely upon my imagination. Imagination is more important than
knowledge. Knowledge is limited. Imagination encircles the world. Albert Einstein
242 Income Statement pursuant to Consob Resolution
No. 15519 of July 27, 2006
243 Balance Sheet pursuant to Consob Resolution
No. 15519 of July 27, 2006
244 Notes to the Financial Statements
301 Appendix – Transition of the
Parent ... Show more content on Helpwriting.net ...
(946 million euros) and Fiat
Netherlands Holding N.V. (96 million euros connected to CNH), all written–down in previous years,
net of the impairment loss recognised on the investment in Comau S.p.A. (330 million euros).
I Other revenues , totalling 79 million euros (72 million euros in 2005), principally refer to the
change in contract work in progress
(agreements between Fiat S.p.A. and Treno Alta Velocità – T.A.V. S.p.A.), which is measured by
applying the percentage of completion to the total contractual value of the work, to royalties for the
use of the Fiat trademark, calculated as a percentage of the revenues generated by the Group
companies that use it, and the services of executives at the principal companies of the
Group. The increase from 2005 is mainly attributable to higher charges for the use of the trademark.

No Income (expenses) from significant non–recurring transactions is reported in 2006. In 2005 a
gain of 1,133 million euros
(net of related costs) was recorded on the transaction regarding the termination of the Master
Agreement with General Motors.
In 2006, there were net financial expenses of 24 million euros, arising from the interest charges on
the Company's debt, which was partially offset by the gain resulting from derivative financial
instruments.
In 2005 there were net expenses of 62 million euros mainly arising from the interest expenses
connected with the Mandatory
Convertible Facility.
No Financial income from significant

Analysis of Citibank's Web Presence
Analysis of Citibank's Web Presence Website Product Information The bank sells its full slate of
products on its website. At the top of the home page is a list of pull down menus (banking, credit
cards, lending, etc.) which display all of the product offerings. Banking includes all of the traditional
account types that a person can open or, in some way, access. The banking tab displays a menu that
includes types of accounts and services that are available to Citibank's customers. Accounts include
checking and different savings options which can then be pulled down to reveal even more options.
The checking tab has four different types that are geared toward four different categories of
customer, and some specialty accounts. These are named basic checking, the Citibank account,
Citigold interest checking the Citibank student account, and there have even been accounts started
specifically with women in mind (Yadav, 2004). All of the other banking options offer similar pull
down menus which give the customer a variety of options and details what the various options
entail. Under the credit cards tab the company helps the customer choose what type of card they
want by asking them to answer some questions first. The borrower is asked what type of card they
are looking for, what financial options they want and what rewards the individual desires. All of this
is to help choose the appropriate card for the particular customer. The tabs across the top of the page
continue with

China And Its Regulation System
Despite what many people think, China and its regulation system (limited market access) had made
it difficult for foreign banks to provide their services. For instance, foreign banks were licensed to
provide corporate banking service only to foreign–invested enterprises. Few licensed braches were
allowed to operate as foreign banks. Indeed, foreign banks need licenses from central bank.
However, the bank´s senior knew this would be a slow process since the China state banks were
usually run by bureaucrats and unable to set their own deposits and interest rate level.
Citibank and its competitive advantages rely on its unique strategy to exclude any type of joint
venture. In 1997, a wide range of potential new services included credit ... Show more content on
Helpwriting.net ...
"Our procedure," said Chris Tibbs, "is to distinguish 10 commercial enterprises, which would build
up the quickest in a nation, and target beneficial organizations inside of those businesses."
On the other hand, Citibank concentrated principally on benefits to be produced using lower–risk–
day–to–day. This system was based on: store exchange, authority, money administration, outside
trade and securities exchanging.
Notwithstanding their success with this new system, Citigroup executives were not interested in the
idea of development through acquisitions. Citigroup has been hesitant in having joint endeavor
connections, acquisitions and mergers. Moreover, Citibank denied access in giving retail–banking
money administrations in China. This thwarted Citibank 's capacity to give its marking method,
which has been an advantage somewhere else in Asia. Moreover, Citigroup will just consider a
securing in the event that it advantages one of the bank 's key lines of business.
In other words, Reed expected Citibank to give a one–stop look for retail financial services
worldwide.
In 2002, Citibank acquired a permission to have the capacity to manage foreign currency.
Nevertheless, it was just in one city. Citigroup has concentrated a lot on managing financial services
as opposed to concentrating on the insurance market, which has been gainful to different U.S.

Case Study Of Citibank : Performance Evaluation
Case Study of Citibank:Performance Evaluation Introduction Performance evaluations are important
parts of all employees and managers tools to ensure positive actions are rewarded while negative
actions can be evaluated and fixed to decrease problems in the future. Performance evaluations
benefit supervisors and employees by identifying how to bring out the employees best attributes for
the company (Hamlett, nd.). Evaluations provide a look at how a worker is doing compared to
earlier reviews of their skill, knowledge, initiative and participation in the company's vision
(Hamlett, nd.). Introducing performance review evaluations is important to most organization for the
success of their organization and the advancement of its employees. Performance evaluations
provide a way for managers and supervisors to manage the performance of an organization and the
people who make of the human resources of the organization (McCarroll, nd.). When implementing
a new system it is important to understand the process must be realistic, challenging, yet attainable
for performance expectations and standards to be successful for employees and the organization
(McCarroll, nd.). Balanced scorecards are utilized in performance evaluations to essentially provide
a way for organizations to align their strategic plans with day to day operations (Balanced Scorecard
Institute, 2015). Balanced scorecards look at traditional financial measures, which are past events
and long–term investments like

Citibank: Launching Credit Card in Asia Pacific
Citibank: Launching the Credit Card in Asia Pacific 1.0 Launching the Credit Card in Asia Pacific
Region Citibank should launch the card product in Asia for several reasons. Firstly, Citibank can
ride on the rapid economic development in the region via credit card products. Secondly, it is also an
excellent way to overcome distribution limitations imposed on foreign banks in the region. Thirdly,
it allows Citibank to expand its customer base from the upper income segment to include the rapidly
growing middle–income households, which is consistent with its global growth strategy and mission
in Asia Pacific. Fourthly, by introducing credit cards, Citibank will be able to cross–sell other
product lines such as Auto Loans and Ready Credit ... Show more content on Helpwriting.net ...
A differentiating product would present a decent growth opportunity for Citibank. 3.2 Countries not
to Enter for Now India – With 80% rural population, personal income of majority Indians may be
too low to meet the minimum income requirement for credit cards. With poor infrastructure,
extremely low card penetration rate, limited merchant acceptance and heavily regulated foreign
exchange transactions, it is not yet a good time to enter. Citibank should target markets that already
have high growth potential, less income inequality and also a high rate of literacy. Philippines – It is
still underdeveloped with weak local infrastructure to support the credit card business. With a D
rating for political environment, the country has high political and economic risk. Singapore and
Australia – Both markets are rather saturated. Citibank currently does not hold any competitive
advantage and is facing strong competition from both international and local players. Hong Kong
and Korea – Citibank has been managing Diners Club business in both markets. We recommend
Citibank to focus on improving the current customer service quality, deepening its relationship with
these customers before introducing its credit card business. 4.0 Convincing Country Managers in
Asia Pacific Resistance from country managers are mainly due to the following reasons. Firstly,
country managers are fully

My Career With Citibank And Before Entering Banking Industry
It's a world of globalization and this has been made possible because companies have started to
understand the importance of business intelligence and analytics to attain their long term goals and
better understanding of expected future revenues. Being a banker, I realized that all the transactions
which used to happen manually, are now, done automatically. For example, cash deposit, cash
withdrawal, online banking, mobile banking etc are just a click away. Customers are not required to
visit the branch, stand in a queue and wait for their turn to come for the transactions. I started my
career with Citibank and before entering banking industry, I used to feel that it will be so boring to
work with a bank (in India) which has long customer ... Show more content on Helpwriting.net ...
By analyzing this data which is being gathered in the system every minute, Citibank is able to have
a better insight of the business. For example, M.O.M. (month on month) or Y.O.Y. (year on year)
growth across all products and services offered, number of fresh accounts M.T.D (month till date) or
Y.T.D (year till date), percentage growth in revenues etc. all the analytical processes Citibank is
using, helped the bank to compete on analytics and be successful even in turbulent times. Describe
your company's position within the pillars of analytics competitions Four pillars of analytical
competition are as follows: 1. Distinctive capability: Citibank has a distinctive capability in
answering customer queries in a very less time. This aspect of its business makes it apart from
competitors and makes it successful in the market place. 2. Enterprise wide analytics: Citibank
managed analytics as an organization or enterprise and ensured that no process or business unit is
optimized at the expense of another unless it is strategically important to do so. Data was made
available broadly throughout the organization and that the proper care is taken to manage data and
analyses efficiently and effectively. 3. Senior management commitment: without the push from the
top management, it is rare to find a firm making the cultural changes necessary to become

Easiest Procedure For Verifying Account Related Details Of...
Easiest Procedure To Verify Account Related Details Of Citibank
Even in the presence of technological advancements, if you depend on anyone to know about your
bank account related details, it is not really good. Yes, if you are customer of Citibank, initially you
need to register your mobile number as it is the initial step to access online account details retrieval.
Yes, as soon as you create account, you are said to obtain eligibility to access net banking. As a
customer of Citibank, you can access to SMS banking. SMS banking allows one to get multiple
details through online in addition to availing facility to check account balance. As a result, you will
become eligible to retrieve one time password, to check reward points and also to request for cheque
book.
What Is The Mobile Number?
One has to send SMS to 9880752484 to get details.
What Are The Advantages Of SMS Banking?
People have to initially know about benefits of SMS banking so that, they will come to use those
services.
Advantages:
SMS banking will provide one to request bank details through mobile independent of time and
location.
It is really easy
It requires SMS facility on your phone.
What Are The Differences Between Citibank and others?
In order to start accessing to SMS banking, one has to proceed with initial registration under bank.
But as a customer of Citibank, you are very lucky as you no need to register initially.
What Are The Available Services?
Among number of services, people have to

Citibank: Performance Evaluation Essay
João Paulo Coelho (BOAH 2401) October 04, 2010
In 1996, Citibank was an emergent banking institution attempting to increase its market share in the
competitive Los Angeles area. In order to do so, the bank's strategy was to focus slightly less on
their financial growth, and much more on providing "a high level of service to its customers".
Management viewed this paradigm shift as "critical to the long term success of the franchise".
To implement these changes, a new Citibank employee performance assessment scorecard was
created, briefly tested and quickly implemented. Though I believe it was a much improved and
broader way to gauge individual performance, there was certainly room ... Show more content on
Helpwriting.net ...
For Citibank this measure was helpful in assessing the level of awareness and involvement of the
managers with compliance problems.
Customer Satisfaction
The most ambiguous and subjective measure on the scorecard, happens to be highly regarded by
Citibank leadership as a vital gauge of the long term success of the organization.
I look at this measure as having 2 very distinct elements. In the telephone survey previously
mentioned, there were questions regarding services provided at the actual branch, and questions
concerning other Citibank services such as 24 hours phone banking and ATM services. I believe
questions pertaining services offered at the branch belong with the Strategy Implementation
measures, as management clearly stated customer service as a top priority and the branch managers'
actions should be closely linked to services provided at their own local office. All other questions,
ones related to additional Citibank services and seemingly out of a branch manager's control, should
be eliminated from their performance scorecard.
Under the current format, there is information that I deem crucial to making this decision that is not
provided with the case study. Being that this Customer Satisfaction measure is new in the
assessment scorecard (which was only briefly tested before being implemented) I would like

Citi Bank N.a and Pay Link Service to Customer
1. Introduction 1.1 Objective: The main purpose of the study was to compare the theoretical
knowledge with practical scenario. It was to help us to understand the basics of Operational design
and process analysis as well as apply those concepts in reality. To gather a more hands–on
experience, we conducted process analysis on the process followed by Citibank, N.A. to provide pay
link service to its customers. 1.2 Goal of the Project: The goal of this project was to analyze the
efficiency of the current process and to recommend a suitable process to give a smother service to
the clients. 1.3 Scope of the Study: Here for the ease of understanding we have taken only Gulshan
Branch, though the same process is followed by Dhanmondi ... Show more content on
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Without passage of financial modernization legislation, under existing law Citiwould have to divest
its insurance–underwriting activities within two years of the merger (under certain circumstances
this divestiture period could be extended for up to an additional three years). Interestingly, no such
requirement applies to its securities business. When the proposed merger of the Travelers Group
financial giant and banking's Citicorp was announced in April 1998, the news stunned the financial
industry; involving some $76 billion in stock, it was at the time the largest merger in history. For
Wall Street's latest superstar, Travelers chairman and CEO Sanford "Sandy" Weill, not only was the
merger a step closer to the creation of the huge international diversified financial services institution
he had been dreaming about for over a decade, but its audacity and risk was in step with Weill's
reputation as a corporate visionary who was as savvy as he was fearless2. On November 12 U.S.
Pres. Bill Clinton signed the Gramm–Leach–Bliley Act, marking the end of a two–decade struggle
to tear down Depression–era barriers between banking, securities, and insurance in the U.S.
Although the barriers had already

Citibank: Launching the Credit Card
Recommendations:
• Launch the credit card operation in Asia Pacific.
• Use a customized marketing strategy/customized offerings; Focus on customer service;
• Enter Australia, India, Indonesia, Philippines, Singapore, Thailand, Taiwan, Malaysia, India, and
Indonesia; Further develop Hong Kong market; Enter Korea – whenever regulations allow it.
• Use different appeals/ value prepositions: in India, Indonesia, Taiwan, Thailand, Malaysia
emphasize status; target upper and upper–middle class; use Citibank and Dinners database to qualify
customers and minimize credit risk; create strategic alliance with high–end retailers, providers of
luxury services; in Australia, Singapore, Hong Kong emphasize service, perks, value; use mass–
marketing ... Show more content on Helpwriting.net ...
The plan allows Citicorp to increase its distribution to customers in locations that currently it is
impossible as a result of government regulations. This is a legitimate way of overcoming restrictions
and growing the existing business. Cross–selling is a major benefit which will be difficult to
monitor.
Financial Analysis:
The financial analysis further support my recommendation to launch the operation. The company
should comcentate on the top two income population group as shown in Table 4 and Exhibit 8.
These are the groups with income between 12,500–25,000 and above 25,000 and which totaled to 65
million consumers. The company target market follows the recommendation to market the product
as a stutus symbol and value product. The third group(6000–12500) with 58 mellion population is
also of interest and has the potential to become Citibank 's cardholders later on. According to the
data that Citibank has collected its credit card customers in Honk Kong with these levels of income
contribute annual revenue of approximately $200 and $250 respecively (Table B). In addition, the
case provides the acquisition costs in Singapore (Table A).The last, I use as a cost estimate, but the
numbers are not a meaningful indicator of the expected response rate across the market for several
reasons. First, Singapore is highly saturated

South Dakota Financing Case Study
In the financing market, there is an important need to balance the powers between lenders and
borrowers. In this market, the borrowers are in a relatively weak position to negotiate the interest
rates of their loans, being the party in need. Lenders, in accordance to the law of supply and
demand, can strategically withhold money supply to increase demand and interest rates. Historically,
government regulators ensured, through usury laws, that consumers were protected against financial
predators (Bowsher, 1974). However, the current trend in the financing market has moved steadily
towards loosening the usury laws and allowing the markets to dictate interest rates. This paper will
attempt to understand this trend through a series of six questions and answers.
1. What is the main purpose of the usury law? Short answer: The main purpose of the usury law is to
protect borrowers from excessively high lending interest rates. Norman Bowsher of the Federal
Reserve Bank ... Show more content on Helpwriting.net ...
Why did South Dakota decide to eliminate the cap on interest rates? Short answer: South Dakota
decided to eliminate the cap on interest rates because it is not keeping up with the increasing costs of
money and the interest cap in the state is lower than the national interest rate. In 1979, the 9–
percent–range mortgage loan rates had been increasing to 9.75 percent. Short–term rates moved up
faster (Hajek, 2004). However, the lending rates, capped by usury laws, were trailing the rapidly
rising money costs nationwide. This is the time when the Federal Reserve Regulation Q had been
phasing out and Chairman Paul Volcker decided to let the rates float on supply–and–demand forces.
The South Dakota Bankers Association Legislative Committee (SDBALC) believed that eliminating
the lending rate cap would let it loose to keep up with the increasing money costs. The approach was
not to remove the usury law (a complex legislative move), but to gain exemption from the usury law
for regulated institutions (e.g.

Case Analysis : Hilton Hhonors Citibank Visa
Hilton HHonors CitiBank Visa Hilton Honors has co–partnered with CitiBank Visa to continue to
add additional rewards and benefits to its HHonors members. With the approved enrollment and
acquiring of a no annual fee HHonor Citibank credit card, the member will automatically become a
silver member and Fast–tracked to Gold if 4 stays are completed within the first 3 months. Hilton
will also apply a credit to the HHonors member's account of 75000 bonus points. If the member
stays at a Hilton For every dollar spent at a Hilton brand hotel the member will receive an additional
6 bonus points, 3 bonus point for every dollar spent at a supermarket, drug store or gas station. For
every year the member has the card they will receive an additional 10000 points on the anniversary
of possessing the card provided the member spends $1,000 (Citibank, n.d.). Should members elect
to acquire a CitiBank HHonors credit card that has an annual membership fee; the member will be
required to pay an annual fee of $95 dollars. Upon initial approval of the application the member
will receive a complementary Two Weekend night certificate, 10 bonus points for every dollar spent
at a Hilton brand hotel, 5 bonus point for every dollar spent on airline or car rental purchases, 3
bonus points for every dollar spent on other purchases, and automatic enrollment in the Gold Tier
(Citibank_ Signature, n.d.). Every year that the member retains the card he/she will receive a
certificate for one weekend night

The Secret History of the Credit Card Essay
The Secret History of the Credit Card
1. What is the main purpose of a usury law? Be specific.
The purpose of usury laws was to regulate the maximum interest rates of loans. This law was
created to protect borrowers from excessively high interest rates. It insured that lenders could not
put the borrower in a situation where they were not able to fully pay off their debt. However, as said
on investopedia.com, "In the United States, individual states are responsible for setting their own
usury laws." 2. Why did South Dakota decide to eliminate its cap on interest rates?
South Dakota use to have very strict laws on the amount a lender could charge a borrower. Interest
rate charges were highly regulated and because of this banks ... Show more content on
Helpwriting.net ...
Citibank brought in hundreds of white collar jobs. Citibank is now the largest employer in the entire
state. Citibank turned the credit card business, which before was losing money, into an immensely
profitable business. As stated in the frontline article, "the unlikely state of South Dakota became the
place where America's credit card industry first began to really take off".
5. In the Citibank example, how did Citi use existing laws to alter its business mode?
The usury laws in New York were putting Citibank under. The bank lost over one million dollars on
its audacious foray from credit cards because the inflation rate went beyond the amount of interest
they were allowed to charge customers. It did not look good for Citibank so they needed to make
quick changes. Since the usury laws in New York were what was holding them back they went to
South Dakota, where there were no usury laws, hoping for a new start. The change in location was
everything they needed to get back on track and make profit off the credit card business. 6. What
was the underlying basis of the Marquette Bank decision?
The Marquette Bank decision was a U.S. Supreme Court decision ruling that a bank could export its
interest rate to another state. This meant that a bank could move its headquarters to a state with no
usury laws and offer loans with high interest rates to other states. This is what really sparked
Cikitibank's

Identity Fraud Report
On Wednesday, 10/26/2016, at approximately 0828 hours, I, Deputy Stacy Stark #1815 was
dispatched to take a report for an identity theft. The victim was in the Jackson County Sheriff's
Office lobby waiting to speak to an officer.
The victim was identified as Morteza Daneshdoost (M/W, DOB: 01/14/1951). Daneshdoost lived at
157 Lilac Ln. Carbondale, Jackson County, Illinois. I learned the following from Daneshdoost. He
received an email message at 0620 hours on 10/26/2016. The email message was from Capital One–
Creditwise alerting Daneshdoost there was new activity on his credit report. Creditwise was utilized
by Capital One as a credit tracker tool. It keeps track of a person's credit score and updates the
person. After Daneshdoost read his email message, he contacted Creditwise to determine what the
new activity on his credit report was. He learned someone used his personal identity information to
open a credit card account with Citibank. Daneshdoost contacted Citibank credit card fraud
department. He was assigned case number: 10646597. The amount on the Citibank account was
more than $9,000.00. Daneshdoost had the credit card cancelled and also contacted the three credit
bureaus to place a credit freeze on his ... Show more content on Helpwriting.net ...
I learned the Citibank Credit Card was opened using Daneshdoost's personal identification
information and a second card holder was placed on the account. The second card holder was Steven
R. Beenken. The address on file for Beenken was 1103 Highway 57, Parkersburg, Iowa. The
telephone number listed on the account was 319–804–8227. The Citibank Credit Card number was
5424181251117193. It was a Visa cash rewards credit card. The credit card, had a credit line of
$9,000.00. There were no charges on the account. I sent an email address to the agent at Citibank
Fraud Services in an attempt to gain more information reference the account per the agent's

Shared Values
Business Policy Assignment: "Creating Shared Value"
CITIBANK & HSBC
9/26/2013
D Siddhartha Reddy–014
PGDM–Finance
Executive Summary
How to reinvent capitalism and unleash a wave of innovation and growth by Michael Porter and
Mark Kramer
Shared Value is a new form of capitalism. The idea of shared value was initially explored by the
authors in December 2006 HBR. Shared value is not social responsibility, philanthropy, or even
sustainability, but a new way to achieve economic success. In the article Porter & Kramer
criticize neoclassical thinking on the trade–off between societal needs and economic success, and
the way the concept of 'externalities' have shaped corporate and policy strategy. Article says that
corporations ... Show more content on Helpwriting.net ...
GE reinforced its R&D to meet this decision of enhancing the products to provide better health
to the world around. The business goals of GE are to create 100 new products by 2015, enter new
markets and realize revenues. The social goals are to decrease cost by 15 percent, increase access by
15 percent and also increase quality by 15 percent.
There are three main ways companies can create shared value opportunities, all of them are mutually
reinforcing
Re–Thinking Products and Markets * Societal needs are the greatest unmet needs in society * When
businesses build products around society, then both business and society benefit.
Redefining Productivity in the Value Chain * Productivity and societal progress heavily linked – so
called 'externalities' usually become internal costs to the firm. * Growing consensus that major
improvements in environmental performance can often be achieved with better technology at
nominal incremental cost and can even yield net cost savings through enhanced resource utilization,
process efficiency, and quality. * Costs must be looked at in a long term perspective, and no longer
short term
Enabling Local Cluster Development * Success of every company is affected by the supporting
companies and infrastructure around it. Productivity

CASE
"Citibank: Performance Evaluation"
Harvard Business School 9–198–048 rev: October 14, 1999
The Performance Scorecard: a strategic management tool
Frits Seegers, President of Citibank California, is convinced that "in a competitive marketplace
where businesses compete for customers, customer satisfaction is seen as a key differentiator and
increasingly has become a key element of business strategy"1. Fulfilling customers' expectations is a
critical issue for the long term business sustainability and profitability. This realization is what
underlies the decision of the top management to develop and complete the former Citibank's
performance evaluation system mainly based on financial measures. In 1996, a new Performance ...
Show more content on Helpwriting.net ...
James is consciously making efforts to improve service results14. I left a blank for customer
satisfaction in James' performance scorecard (cf. attachment 1) since I think the score scale does not
reflect James involvement and implication and as James' supervisor I am partly responsible for that
since it is my job to provide him some support. And I need to keep him fully dedicated to his job; he
is my, our, best branch manager. I know that all the six targeted measures are interrelated and the
global rating have to be consistent. But if we cannot introduce some flexibility in the bonus rules I
am afraid that we can lose James and that will be a significant loss for our company and for its
future. Customer satisfaction is a corporate teamwork responsibility not an individual matter. Be
careful to not create a misunderstanding "on the folly of blaming A, while hoping for B"15. The
Performance Scorecard shall remain a tool not a blind judge.
Why to build a more flexible and more effective Balanced Scorecard
I think the balanced scorecard should be implemented to all of Citibank since it establishes a "sense
of urgency"16 about competitive realities to all employees. But I would like to suggest some
changes in it for 1997. Indeed, since everyone in the top management agree that James is an
"outstanding manager"17 we should conclude that there is something wrong with the scorecard
since if we strictly follow the

Citibank: Launching Credit Card in Asia Pacific
Citibank: Launching the Credit Card in Asia Pacific
1.0 Launching the Credit Card in Asia Pacific Region Citibank should launch the card product in
Asia for several reasons. Firstly, Citibank can ride on the rapid economic development in the region
via credit card products. Secondly, it is also an excellent way to overcome distribution limitations
imposed on foreign banks in the region. Thirdly, it allows Citibank to expand its customer base from
the upper income segment to include the rapidly growing middle–income households, which is
consistent with its global growth strategy and mission in Asia Pacific. Fourthly, by introducing
credit cards, Citibank will be able to cross–sell other product lines such as Auto Loans and Ready
Credit to ... Show more content on Helpwriting.net ...
Appendix:
Exhibit 1: Customer Acquisition Cost Channel | Unit Cost($) | Prospects Reached | Response Rate |
Qualification rate | Conversion Rate | Customers | Cost/Customer | Direct Mail | 1.5 | 300000 | 2% |
2/3 | 80% | 3200 | 140.625 | Take–Ones | 0.25 | 2000000 | 1.50% | 1/3 | 80% | 8000 | 62.5 | Direct
Sales | 18,000/Sales | 30000 | 50% | 2/3 | 80% | 8000 | 2.25 | Bind–ins | 0.15 | 3000000 | 1% | 1/3 |
80% | 8000 | 56.25 |
Exhibit 2 Comparison of Countries in Asia Pacific Region | AUS | IND | INA | MAL | Income per
capita | 11,929 | 279 | 338 | 2018 | Political risk | A | C | C | B | Saving rate | 6.7% | 19.6% | 27.9% |
23.8% | Avg. annual customer | 60,000 | 10,000 | 24,000 | 14,000 | income | | | | | Avg. customer bank |
24,000 | 3,500 | 9,000 | 23,000 | balance | | | | | Potential credit card | Above 25k | Above 12k | Above
25k | Above 12k | customer income * | | | | | % Population** | 12.50% | 3% | 3% | 15% | % Credit
card market** | 30% | 20% | 40% | 55% | Credit card market | Saturated | Low penetration | Few can
qualify | Competitive | CC popularity | Commonplace | Upper middle

Citibank Indonesia
Case 1: Citibank Indonesia
1. Citibank's budgeting process is based on a bottom–up method. It is not compromised of specific
goals to be attained by individual operating units, but is composed for the corporation as a whole.
Citibank was aiming for long–term goals, which call for profit growth of 12–15% per year, 1.25%
return on assets, and 20% return on equity. These standards are set for the entire company, and
individual sectors, such as international branches, usually set their own higher goals because they
expect to exceed the norms. Headquarters send out budget instructions mid–year with all the
financial information from January through June. It is the operating manager's job to prepare a
forecast for the remaining period of the ... Show more content on Helpwriting.net ...
One is just to accept the changes and increase the budget. He would have to adapt to the new budget
realizing the risks associated have to be taken. Another possibility is to reduce to a minimum
Citibank's loans to government or private enterprises because of lower returns. Also, he could
increase the loan amounts given to commercial enterprises to boost profits. Mr. Mistri could talk
with Mr. Gibson and negotiate a better budget based on further information of the current
conditions. Last option would be to reject the proposed budget and continue pursuing the current
budget. This method may cause problems between management and is not favorable.
4. Mr. Gibson needs to set up meetings among subordinate managers and take into consideration
more factors, such as sovereign and return risks, market conditions, and employee turnover ratios, to
appropriately allocate the $4 million. Managers need to communicate at all levels in order gain
insight of all the aspects of the situation through several discussions and negotiations. Mr. Mistri and
other country managers should be been given a chance to give their feedback on the newly purposed
budget. In this way, a more informative budget can be processed that better represents future
expectations of the company that has its own unique situations. Mr. Gibson could better allocate the
budgeting objectives between the countries by evaluating and incorporating sovereign and return
risks

Citibank Is A Financial Institution
Overview
Citibank is known as one of the largest financial services holding company in the United States. The
company was founded in the year 1812, as the City Bank of New York. Leading the global financial
services firm with assets of $1.8 trillion (Citigroup, 2015); it holds a prominent spot in the banking
industry. Citibank has been a financial institution that sustained itself for many years. One of the key
components of the company that made them successful is their attention to an exclusive
personalized banking experience.
Whether there is a need for banking, credit cards, lending or investing, the company's main focus is
offering great customer service that leads to higher profits. Citibank has positioned itself as the first
national bank in the United States with more than 1,000 branches in the U.S. and about 300
internationally (Citibank, 2014). With all that the company has to offer, there will be a future need
for advancement in technology that will eventually change loans and package their products. The
end result, will improve customer experience while enhancing a loyalty from its customer.
Description of Services
The financial services of Citibank, has been successful in providing extensive service to customers
by offering them a comprehensive set of policies, programs and benefits to meet the changing needs
of a wide spectrum of individuals. They commit themselves to meeting the needs of customers and
businesses in the area of credit cards, personal

Strategic Business Plan for Citigroup
BUS317
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Strategic Management
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STRATEGIC BUSINESS PLAN FOR CITIGROUP
Group Members: Tan Poh Thin 31116952 Thng Jiahua Amanda 31116999 Khoo Hong Kah Brenda
31076612 Yeow LiQin 31128223 Yeow LiXian 31128241 Lecturer : Mr Frankie Yee Unit
Coordinator : Mr Ian Boudville TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 1
2. CURRENT SITUATION 1
2.1. External Environment 1
2.1.1. Political & Legal 2
2.1.2. Economic 2
2.1.3. Sociocultural 2
2.1.4. Technological 3
2.2. Internal Environment 3
2.2.1. Value Chain Analysis 4
2.3. The ... Show more content on Helpwriting.net ...
CRM: Customer Relationship Management (CRM) refers to the concept of moving ownership of the
customer up to the enterprise level and away from individual departments and channels. These
departments are responsible for customer interactions, but the enterprise is responsible for the
customer." 2.2. Internal Environment a) Citigroup is US 3rd Largest Bank. But not a leader in US
banking industry. b) In general, Citigroup is going towards decline phase. c) It has 2 primary
business segments: Citicorp & Citiholdings d) Citigroup has strong competitors which has good
reputation e) The company is an aggressive player in banking industry but misread financial market
f) Citigroup experienced poor performance in global consumer

Mis-760 Citibank Case Study Essay
MIS 760 – IT Strategy Case Study: Citibank's E–Business Strategy for Global Corporate Banking
Please prepare an analysis of this case. Your write–up should be 4 to 7 pages. Each of the following
questions should be addressed individually: 1. What are the impacts of the internet on the
competitive landscape of corporate banking? (Hint: use Porters 5 forces) The statements below are
the impacts of the internet on the competitive landscape of corporate banking: * Intense competition
which further increased the rivalry amongst existing competitors * The challenges of serving
corporate customers with a variety of needs in terms of size of organization and how progressive
and open to change these companies were. Based on the ... Show more content on Helpwriting.net ...
Citibank developed two different strategies for each market segments, some of the strategies for
MNCs are secure platforms to access services, local and global which can offer fast and worldwide
capabilities. Also provide fraud and identity theft protection, showing the advantages of online real
time banking For the SMEs, Citibank offer rewards such as free internet access as the customers
slowly progress into a fully online environment. The clients were not aware of the additional
benefits of the internet, especially dealing with limited access so the free internet allowed for an
easier transition. 6. How has Citibank's Cash and Trade Group managed to develop different e–
business products for varied industries? With the market changing so rapidly, how does Citibank
identify market needs? Citibank has managed to develop different e–business products for diverse
industries by utilizing the growing technology market and providing the convenience for their
customers. The many products and services offered has been a success for each market segment
because it meets the needs of each groups. Also the customer's service lines, relationship managers
and products specialists for the varied clients are required to identify the market needs and develop
the new services according to the different industry segments. 7. One of Citibank's challenges is in
managing vendors and suppliers without allowing them to exploit its clients. How does Citibank

Romanelli Vs Citibank Summary
Case Study for Romanelli v. Citibank Christine A. Adams Liberty University Online Case Study for
Romanelli v. Citibank Case Details In Romanelli v. Citibank, Romanelli sued Citibank over claims
of negligence following the embezzlement of money by Schor, Romanelli's financial advisor.
Romanelli contended that Citibank was liable for allowing Schor's actions. Both the New York trial
court and New York appellate court found in favor of Citibank, stating that Romanelli was liable for
Schor's actions since Schor was Romanelli's agent (Melvin & Katz, 2015, p.321). Observations
Legal Issues The main legal issues in Romanelli v. Citibank are agency laws and whether a principle
should be liable for the actions of an agent, if that agent has acted outside ... Show more content on
Helpwriting.net ...
While it is true that Romanelli told Schor not to open the account, Romanelli's actions would imply
that Schor did have authority to act on Romanelli's behalf. Romanelli gave Schor authority to
conduct business for him when he "hired Schor as his accountant and financial adviser" (Melvin &
Katz, 2015, p.321). Schor was also given a corporate resolution that gives someone the authority "to
act on behalf of the corporation" (Investopedia, 2015). It is unknown what the corporate resolution
was for, but since Romanelli had given it to Schor along with other documents pertaining to the
opening of a bank account, it is safe to assume that it had to do with giving Schor authority to open
the account on Romanelli's behalf. Even though Schor was told not to open the account, he can
claim that he had been given authority at one time to open it. Although Romanelli did not win his
case against Citibank, he does have a couple of remedies against Schor. These include the ability to
seek damages from Schor for the amount that Schor had embezzled. Romanelli could also fire Schor
for breach of duty.

How Citibank Is Managing Corporate Social Responsibility

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