KF!G Brochure

strategic reputation
development...

Strategic Reputation Development
Public figures and companies often need to develop and enhance
their public perception...this is kf!g’s specialty. We do this through
originating new strategic and fresh promotional concepts and imaginative story line development. In addition we align the client with

the right speaking engagements and partners, which deliver major
media exposure toTHEIR desired markets.

sustainable brand activation...

Result Driven Brand Recognition
kf!g develops campaigns that activate sustainable brand awareness by
creating compelling, engaging and entertaining marketing campaigns and public relations customer acquisition programs. We deliver experiential cross promotions, branded entertainment, event marketing and major media placements
that complement a client’s business and brand’s objectives. We bring spirit to
the brand’s ethos and enhance a brand’s culture by generating unique cost effi-

cient campaigns that create a “why for the buy”, that results in brand loyalty and
impacts revenue growth.

reputation development
brand communications
customer acquisition
launches
creative promotions
media relations
social networking
community connections
product placement
unique events
strategic partnerships

we are not the ordinary.
we are the extraordinary.
We take what we do personally. Your success is ours. We not only make the
most of every opportunity, but we create new ones with you along the way.
Why? Your success is the pride we take... that makes it all worthwhile.

Representative client projects and media placements.

kf!g’s strength is in our group’s “skill sets” and diversity. We bring years of experience as brand builders, communicators, marketing program developers,
media relations experts, content producers and graphic designers. We live by the
creed of "Know How"…
We “Know How” to ask the right questions. We “Know How” to build a brand’s
reputation. We “Know How” to convey a brand and its product through visual
messaging and creative copy across all platforms... knowing how to create
innovative programs. “Know How” increases reputation development and
revenue. Basically it all boils down to one thing....

we Know How to get
the job done!

our steps to your success
1. assessment
kf!g checks your marketing and public relations temperature

2. strategy
kf!g works with your management to chart your pathway
to success

3. creative
kf!g develops award winning, creative campaigns that compel
the public and press to climb aboard

4. implementation
kf!g makes your plan, initiates your plan and adjusts
for the unexpected

5. results
kf!g analyzes success in achieving your goals and
loves applause

Groasis Waterboxx Program :
Referred by the International Trade Director for the Netherlands,
kf!g was asked to create a market for a Dutch green planting invention,
the GroasisWaterboxx. Once retained by inventor, Pieter Hoff,

case studies
Groasis Waterboxx
Heidi Roizen
Silicon Valley Space Center
Naveen Jain/Moon Express/Intelius
Isha Foundation
Bio Arts
Deep Flight Aviator / Autodesk
Ex’pression College for New Media
Vidal Sassoon Corporation
Levi’s / International Art Expo

kf!g’s mission was to create additional international recognition
through product launches in three different categories, in the United States.
Our task was to create large scale programs in: Government for
Reforestation, Agriculture for Planting and Education for Ecology,

Government :

We kicked off our year-long project at

the California Green Summit with Governor Schwarzenegger. We established programs with the National Parks,
Bureau of Land Management and the Wildlands Conservancy, having Middle School children plant hundreds of

Agriculture, We chose

Napa’s Robert MondaviWinery, So-

noma’s BucklinWinery,The Sonoma Ecology Center, Robert Mondavi Institute and UC Davis (the premiere agriculture university
in the United States) for high visiability planting projects which
would appeal to the international press.

Waterboxxes for reforestation.

National Park service
Margrit Mondavi with
Viticulturist Daniel Bosch
and Inventor Pieter Hoff

Bureau of Land Management

Governor Schwarzenegger meets inventor, Pieter Hoff
Ballooners rise above historic
Groasis Waterboxx planting
at Robert Mondavi Winery

kf!g designed kiosk at National Parks

Education: kf!g created a science teaching program for

Media:

the Waterboxx projects were conducted by the Palm Springs
and the Sonoma Unified School Districts. These programs
are now being taught around the globe from Kenya to France,
Oman to Ecuador.

placements, including PopularScience, ScientificAmerica,
Los Angeles Times and Telemundo. The Waterboxx was

These programs resulted in incredible media

chosen
by Popular Science as the beatingPrize Winner and the new
Green Innovation Award, Grand out the iPad of their 2011
Porsche electric car.
Multi-millions of global impressions

Middle School students reforest the desert

Established partnerships: kf!g created business
introduction and opportunities that resulted in partnership
and retail placement.

“Job well done” covered by media around the globe.

Heidi Roizen Program
Recommended by an advertising agency to Heidi Roizen,
“One of Silicon Valley’s Most Powerful Women” (Forbes Magazine),
kf!g was retained to launch her new CD called “Skinny Songs.”
Heidi, provided a wealth of material for kf!g. An acclaimed
serial entrepreneur, corporate executive, venture capitalist
and faculty member of Stanford University, she is famous
for her intuitive understanding of market opportunities.
While a student at Stanford in the late 80s she founded
T/Maker, which developed the popular image content
software ClickArt™.
After selling her company in 1986, Heidi became Vice-President
of World Wide Developer Relations for Apple Computer. Later
she served as the Managing Director of Mobius Venture Capital,
a technology venture fund with $2 billion under management.
She is currently a Venture Partner of the prestigious venture capital
firm,
Draper, Fisher and Jurvetson(DFJ). In addition she serves on numerous
Boards including TIVO.

kf!g developed a strategic program which addressed women,
weight loss and the business media. It was our story telling of
Heidi’s incredible talent and vision and ultimate weight loss
through exercising to her own music, which resulted in high
profile interviews from Kara Swisher’s All Things Digital to
Fox Business with Neil Cavuto, Martha Stewart to Oprah
Magazine, Bloomberg to the New York Times to
CNN Health International…kf!g maximized every media
opportunity.

Millions of global impressions

Martha Stewart and Heidi Roizen

Besides all of these accomplishments, she loved music. Wanting to lose
weight she searched for music to get her“pumped”for exercising.
Unable to find this type of music, she decided to develop her own lyrics
and tempos to inspire women to have fun exercising. She later produced
a CD in Nashville and hired kf!g to launch it.
Neil Cavuto, Fox
Business

Silicon Valley Space Center:
When the Silicon Valley Space Center (SVSC) organized a
Space Hacker Workshop with Citizen’s in Science, kf!g worked
directly with XCOR, Made In Space, Citizen In Space, SETI,
Infinity Aerospace, along with researchers from the University
of Texas and the University of Central Florida. kf!g organized a
media campaign which achieved wide coverage such as Wired
Magazine, Space.com, Scientific American and The San Jose
Mercury News.
Later , when SVSC co-sponsored a suborbital conference with
CASIS, we worked with Zero Gravity Solutions Inc., Infinity
Aerospace, Blue Origin, Space X, Tech Shop, XCOR, New
Space Global, Made in Space and Possum to have a successful
event. NBC’s Tech Now, Bloomberg News, Bay Area News
Group, Silicon Valley.com and Virgin Galactic News covered it.

kf!g worked closely with Dr. Casey making the most of every opportunity.

kf!g’s Ed Fogelman, NASA Astronaut Yvonne Cagle & Dr. Sean Casey
Millions of global impressions

CASIS CEO, Col. Gregory Johnson, kf!g’s Michele Kelly & Ed Fogelman

Naveen Jain Program

Entrepreneur:

Recommended by several colleagues, kf!g was retained by the
Chief Marketing Officer of Intelius, Susan Koehler and founder
Naveen Jain to represent him and heighten public awareness

kf!g has worked to increase public and corporate awareness
of Naveen by placing him as a speaker and working with
conferences like the Aspen Brain Forum, the Pivot Conference,
SV Forum, the Economist Ideas Conference and Global Entrepreneur
Week. In addition, kf!g arranged bi-monthly salons for celebrated
Founders and CEOs to meet Naveen in a casual environment to share
ideas and create new ones. All along, kf!g had been positioning
Naveen Jain as a leading Entrepreneur and Innovator.

of his many interests: CEO and Founder of Intelius,
Chairman of Moon Express, X Prize, Co-Chairman of
Global Development and Education Trustee of Singularity
University and sponsor of Kairos Society and iCareweCare .
kf!g overall message would be that Naveen was an
Entrepreneur, Visionary and Philanthropist.

Visionary: Moon Express
kf!g positioned Naveen Jain, Chairman of Moon Express
(ME) , a Lunar Lander system/company, as a leading
contender for the $30M Google Lunar X PRIZE. To create massive media attention, we planned a spectacular
flight test event to occur on the same day when the final

U.S. Space Shuttle "Atlantis" landed. We crafted
story ideas to romance the subject of moon exploration...
the historic end of one era and the beginning of another
in commercial space exploration... the merits of mining
the moon for much needed resources, etc.
Through innovative story telling, an overwhelming number of press attended the Moon Express product launch,
which resulted in a front page story in the NewYorkTimes,
as well as being featured in Bloomberg,TheWall Street
Journal, CNET, BBC , Forbes, NBC, Los AngelesTimes,
BBC among others.

Philanthropist: Singularity University, X Prize and
iCareweCare.
Naveen Jain's many philanthropic interests needed to be acknowledged. For this to occur, kf!g created unique campaigns around
each organization.
We promoted Naveen's appointment as a Trustee of Singularity University and his awarding 2 scholarships to leading African women
for SU's graduate students program. As X Prize Co-Chair of Global
Development and Education, he spearheaded many ventures
to find solutions to agriculture, poverty, health and clean water.
We continued to work on major launches in these areas. After sponsoring iCareweCare, a student run social network, he had kf!g create a
media launch which we held at the Disney Museum in San Francisco.

Together with conferences and speaking engagements, we have
communicated his philanthropic efforts from Silicon Valley to
Mumbai .
Over 1B global impressions for all programs

Isha Foundation Program

Celebrity Outreach For some clients celebrity endorse-

Recommended by Heidi Roizen, kf!g was retained

ments create the public and media attention necessary to

by India’s prestigious Isha Foundation and it’s spiritual

launch a campaign. For this reason, kf!g produced three celeb-

founder, Sadhguru. It was our objective to heighten global

rity hosted dinners for Sadhguru featuring some of the most

awareness of their respected work in the environment,

influential people in the entertainment community... Anjelica

education, humanitarian efforts and Sadhguru’s thought and

Huston, Oliver Stone, Anil Kapur, Lauren Hutton, Amy Smart,

spiritual leader accomplishments. A several tiered media plan

Jacqueline Bisset, Lisa Edelstein, Minnie Driver, Robert Chart-

was then created, agreed upon and implemented.

house, Bradley Cooper, Rumer Willis, etc.

Mikey & Rosario Dawson
Danny Huston, Sadhguru,
Jack Huston
Sadhguru at Davos

Minnie Driver with
Sadhguru

Anjelica Huston
with Mikey

Sadhguru with Anil Kapur
& Rumer Willis

Mikey & Oliver Stone

Corporate Outreach Launching Isha Founda-

Environmental Outreach Introducing Sadhguru to

tion’s online program, kf!g chose Google as the right place
to be. Contacting Eric Schmidt, CEO of Google, a meeting

Ed Begley, Jr. (“Mr. Green”) and Matt Peterson of Global Green
was just the beginning of establishing him as a leader in

was arranged for Sadhguru to meet with 13 executive vicepresidents representing Google efforts in education and
environmental programs around the world. This resulted in
Google’s first-ever launch of an online spiritual program for

reforestation. This culminated with Sadhguru speaking at
TED India and winning the Indira Ghandi Award for planting over 14 million trees.We created press from the London
Times to the NewYorkTimes.

their employees.

Ed Begley,Jr. and Ed Fogelman at Global Green

Meeting with Google SVPs for India Humanitarian
Development, Cheryl Simone, Sadhguru and Mikey

Media Outreach: Arranging opportunities for a weekly blog
on the Huffington Post, speaking engagements across the country
at spiritual organizations, articles in the Los AngelesTimes, India
Times and more.
Arianna Huffington

Bio Arts International Program
kf!g was retained to launch Bio Arts International, the first
commercial dog cloning company in the world.

Trakr, days later, discovered the last survivor under 30 feet of
rubble. For his accomplishments,Trakr was named one of history’s most
heroic animals.

Product Launch
Beginning with the first auction, kf!g was retained to create
a media strategy for the “Best Friends Again” auction of 5 dog

Bio Arts International and the Golden Clone Giveaway had a landslide of
press from CNN International to the BBC, HeraldTribune to the NewYork
Times. Through kf!g's innovation, again we made history for our client.

cloning slots. As this was the first auction for cloning, kf!g developed a unique program for global coverage. We promoted

Over1B global impressions

the technology and the founder of Bio Arts before the auction.
Next, we alerted the public to the opportunity to clone one’s dog
for at least $150,000 and announced the auction date. By the time
the auction took place, press coverage caused all cloning slots to sell.
We then developed a new promotion to prolong the press frenzy.
James Symington and Trakr at Twin Towers

Touched by the number of letters from dog owners who did
not have the financial means to participate, kf!g developed a
once-in-a-lifetime "Golden Clone Giveaway.” This contest offered
one additional dog cloning slot to the person who wrote the
most “clone worthy” essay, explaining why their dog deserved
to be cloned. Although many of the entries were noteworthy,
it wasTrakr who stole the judge's hearts and won the contest.
Trakr, a German Shepherd police dog, along with Canadian
police officer James Symington, rushed to the scene of the 9/11
attacks on the day the Twin Towers collapsed.

Trakr and cloned pups

Deep Flight Aviator / Autodesk Program
kf!g was retained by Autodesk and Deep Flight Aviator
to launch the first two-person submarine.

kf!g staged the event at a San Francisco pier with the Golden
Gate Bridge as a backdrop. Press from DiscoveryTV to FujiTV, from
National Geographic to the London Times, BBC to ABC's Good Morning

Product Launch

America covered the event. kf!g created solid media “whys for

kf!g created compelling story lines, a unique event and a visually

the buys” in story telling and event production, leaving the press want-

creative product launch which resulted in spectacular international

ing more!

media coverage.
As the first two-person submarine to fly like a jet underwater, kf!g
developed story lines around new modes of transportation, ecology,
technology and science. All of these stories were developed to attract the press to this JulesVerne like vessel that could dive 1,500 feet,

reach speeds of up to eight knots and barrel-roll with the grace of a
dolphin. Even our invitation to the event was the drawing of the
Deep Flight Aviator, doodled on a napkin by legendary submersible craft engineer and inventor, Graham Hawkes.

kf!g posed that, in the future, will we fly by air or by sea? We suggested that this submarine could be the next green mode of transporta-

Press fights for interviews

tion as it burns clean and that this may be the “sports car” of the open
seas.We conveyed to the marine scientific community that the Aviator’s

unique design will enable economical, long-range search and
survey work for ocean science and exploration.

Sub lowers into San Francisco Bay

Ex’pression Center for
New Media College Program

Motion GraphicDesign: Developed and became Member of the Advisory Board. kf!g created guest lecturer

Ex’pression hired kf!g to create a strategic reputation

programs with CEOs and COOs of top design firms.

development plan to acquire students, attract qualified

Ex’pression partnered with the NFL’s Oakland Raiders

teachers and guest lecturers. As the Ex’pression Center

cheerleaders, to animate the “Raiderettes” through the

offered degrees in Sound Arts, Animation & Visual Effects,

Vicon 8 program, which again elevated industry interest

and Motion Graphic Design, we crafted campaigns under

and drove student enrollment.

each degree to establish industry recognition and student

Over a three-year period, we grew Ex’pression from zero

enrollment. Examples of some programs are below:

to a full capacity of 600 new students a year, at $50,000 a

SoundArts: We created a series of student-produced con-

student.

certs partnering with radio stations for listener apprecia-


tion. Offering a student-operated, state-of-the-art sound
facility for live concerts, participating artists included Jon
Bon Jovi,Train,The Call, Michelle Branch, Chicago, Kid
Rock and Uncle Kracker. Partnerships with radio stations
and free advertising increased student enrollment and

Michelle Branch

elevated industry interest.
Animation&VisualEffects: Established guest lecturer
programs with Pixar, ILM, and LucasFilm to speak at the
school. Eventually, some of them became guest teachers.
This also opened a doorway for student placement at top
studios, driving industry interest and student enrollment.

Train

Vicon 8 Raiderettes

Jon Bon Jovi

Mikey and Bill Champlin (Chicago)

Vidal Sassoon
Hair is basically brown, black, red, blonde, long, or short.
For Vidal Sassoon to continue to be in the forefront of the
public demand, kf!g created strategic marketing and
customer acquisition campaigns. For twenty years we
developed innovative programs that drove business.
In addition, during this body of work, kf!g served as
consultants to theVidal Sassoon management team on
two revisions of the corporate identity and the repositioning and design of the new product line.
How did we maintain a twenty-year client? By creating
hundreds of successful programs for VS that drove
customer acquisition from the first "ambush make-over" to
the first celebrity stories of “getting ready for the Oscars.”
The following is an example of one program:
The Vidal Sassoon brand was stagnating and losing
its luster. Our job was to refresh the brand as part of
the “Now Generation.” To that end we approached MGM
to secure a partnership for their launch of Legally Blonde.
In keeping with the playfulness of the movie, we worked
with MGM to establish “National Blonde Day” to coincide with their launch date.

Vidal Sassoon and major media

We created artwork and content for the National
Blonde Day website. To “Stand Up to Blonde Oppression,” we had Vidal Sassoon Salons take people blonde
that day, for free. We then established partnerships
to promote national platforms and increase visibility
in 12 major markets. We initiated a media campaign,
which resulted in significant international media.The
result… kf!g increased business for theVidal Sassoon
Salons by 11% over a three-month campaign. Our
campaign was highly successful and we did a
repeat performance with MGM for Legally Blonde 2.
Over 21 years representing Sassoon...BILLIONS!

International Art Expo/Levi’s/ eBay/Youth Arts
Program
kf!g was retained to launch International Art Expo (IAE), the largest art exhibit in the world, in San Francisco rather than in New

It was then that we approached Levi’s to do an exhibit of the jackets prior
to the Expo so that the public would have a chance to view them. As a

York. To establish this new venue, we created a multi-channel

win-win for IAE,Youth Arts, Levi’s, eBay and the artists, the jackets were

marketing program.

displayed in the windows of Levi’s flagship store on Union Square in San

Product Launch

Francisco.

To maximize press exposure, create community credibility,

We arranged for 10 of the artists to teach art in different schools around

generate customer acquisition and media for the show,

San Francisco. This also created a tremendous amount of press and drove

kf!g arranged for Levi’s and eBay to partner with IAE to raise

audience attendance.

money for the national charity, Youth Arts. We proposed to our
partners that we would have famous artists from around the
world paint Levi’s jean jackets, that during the show, would be
auctioned off on eBay to raise money for Youth Arts. To market
this, we created the FIRST "live auction" on eBay working with
eBay staff and over 100 international artist painted Levi’s jackets.
kf!g staff created each auction page and worked with eBay to

On the day IAE opened, kf!g had press arrive to paint with children, photograph the exhibit, interview artists, etc. The program and auction were
such a major success, Levi’s asked if they could have the exhibit at their
corporate headquarters. The following year Levi’s launched their own
jacket painting contest and eBay incorporated "live auctions" into their product service. So once again… kf!g’s innovations made history.

implement the "live auction" as eBay had never done this before.
For story telling, kf!g targeted art, technology, fashion and


lifestyle sections of print and TV, but we wanted more.

artjeanjacketbyPeterMax
Levi’sStoredisplay

Chabot Space & Science Center

Branding Program
kf!g was retainted to establish the brand identity,

A new tagline was developed,“YourPlaceintheUniverse” and applied
to advertising and membership campaigns, collateral and mer-

marketing strategy, media outreach and customer

chandising. We also directed the launch for the facility, media

acquisition for the Chabot Space & Science Center, a

publicity and communications efforts.

newly constructed $85 million-dollar “state of the art” science
education center in the San Francisco Bay Area.

Product Launch
Our team created the marketing and communications
strategy for media, customer and corporate sponsorship acquisition.Work focused on renaming the organization, creating local, regional and national awareness
through media outreach and building connections to K-12
education programs.


so, who are we? a great team!
mikey
"The convergence of
technology, entertainment
and media has made
this a time where the creative
person becomes a communication factory of endless
opportunities.”

nici
"Making a living isn’t
enough ... making things
happen is what it's all about”

ed
“I see myself as a pioneer of possibilities
for clients to establish their brands.”

cheryl
“Today, if we do it right,
we can be a part of the
bigger solution.”

Michele(Mikey) Kelly – Chief Creative Officer
As Mikey came from generations of San Francisco performers and writers (founding members of the Opera, Symphony,

and early motion picture industry), she learned at an early age
how to communicate a concept to an audience. This led to

Ed Fogelman – Chief Executive Officer
Ed brings to kf!g 30 years of international business, financial and
marketing communications experience. His unique understanding
on reputation development and visual impact makes him invaluable to every campaign.

her writing career as a columnist for SF Magazine, founder of

Prior to co-founding kf!g, Ed spent twenty years as both Senior

Theater Magazine and Co-founder of the Nob Hill Gazette. In

Vice President and Chief Financial Officer of Landor Associ-

television, she was the first woman executive hired by ABC, an

ates. While there, he grew the company from 40 people into the

on-air talent and reputation development expert for ABC, CBS,

largest and most prestigious international brand design firm.

NBC and KCBS. Her years of experience has made her the

Ed developed worldwide recognition and increased geographical

only non publisher/editor to serve on planning committee

market share. He originated all global strategic financial planning,

of New York’s prestigious media charity, the Kelly Gang serving

while opening and operating offices in Europe, Mexico, South

With Ed Kelly American Express Publishing, Katie Smith EVP

America and the Far East.

Hearst and others.
After initiating the sale of Landor Associates to Young & Rubicam,
As Chief Creative Officer for kf!g, her innovative customer and

Ed launched his management consulting company which provided

media acquisition programs have resulted not only in many

strategic operational services to corporate leaders in graphic design,

awards but many, many firsts. She created the first "live auction"

motion graphics, entertainment and retail. This included evaluation

with eBay, first internet Oscar promotion, first fashion product

and development of marketing objectives, corporate identity,

placement for the Oscars, Emmys and MTV Awards, first make-

business proposals and pitch decks as well as creating master

overs for television such as ambush, mother- daughter, first

brand programs. Ed’s international expertise gives him the

digital animation of NFL cheerleaders for live game simulcast,

ability to take a company where they want to go. This adds a

first commercial lunar lander exhibition simulcast and first

global business perspective to kf!g’s services.

augmented reality shopping experience for Federated Stores.
Ed earned his BA from the University of Colorado and holds a
Mikey received her BA from Mills College, previously studying at UC Berkeley and the Royal Academy of Dramatic Arts
(RADA) in London.

California CPA license.

Cheryl Harrison – Brand and Project Executive
Cheryl catapults kf!g’s branding with her many years of

Nicole Kelly– Account Director

experience. She has launched hundreds of integrated

As an Account Director, Nici contributes to the conception
implementation of innovative marketing ideas, promotional
media campaigns and event production. Her 12 years in the

cross-channel campaigns, ranging from brand identity

communication industry has made her proven track record an

and standards, retail and environmental design, direct

asset to the kf!g team.

design, marketing communications and creative strategy

marketing, print collateral, interactive media and websites, retail merchandising, training programs, signage and

Nici worked for SOMA Magazine as a writer, account execu-

packaging. Prior to joining kf!g she founded Harrison

tive and director of promotions. At SOMA, she developed her

Design Group and served as a partner-director in Frank

fundraising and promotional skills, executing many successful

Harrison Perez, Creative Capital Resources (non-profit arts

partnerships and sponsor events. Later, as an account executive

management and marketing).

for KKHI, she wrote and produced radio advertisements.With
her husband,Vernon Glenn, KPIX(CBS) Sports Anchor, she has

As a brand consultant and advisor to Nokia’s innovation

also co-produced corporate videos.

unit, Cheryl established relationships with companies on
the leading edge of interactive new media and emerging

Nici brings to kf!g her strong creative writing, promotional skills

technologies. Throughout her dynamic career, she served

and event production experiences. Her background in radio

on executive boards of various non-profit and community

copy, video production, events and her experience as a magazine

organizations and is aTrustee of UC Davis. Awards she has

journalist, allows her to have the ability to write clear and compelling

received include San Francisco’sWoman Entrepreneur and

copy under pressure in any circumstance.

the UC Davis Award For Distinction and Alumni Service .
Cheryl earned her degrees from UC Davis in applied behavioral sciences and environmental design.

Nici Glenn–Account Director
As an Account Director, Nici contributes to the conception and
As an Account Director, Nici contributes to the conception
implementation of innovative marketing ideas, promotional
media campaigns and event production. Her 12 years in the
communication industry has made her proven track record an
asset to the kf!g team.
Nici worked for SOMA Magazine as a writer, account executive and director of promotions. At SOMA, she developed her
fundraising and promotional skills, executing many successful
partnerships and sponsor events. Later, as an account executive
for KKHI, she wrote and produced radio advertisements.With
her husband,Vernon Glenn, KPIX(CBS) Sports Anchor, she has
also co-produced corporate videos.
Nici brings to kf!g her strong creative writing, promotional skills
and event production experiences. Her background in radio
copy, video production, events and her experience as a magazine
journalist, allows her to have the ability to write clear copy under
fire. She is comfortable with meeting tough deadlines while
serving as an Account Director, creative writer and event producer.
Nicole received a BA degree in Broadcast Journalism from San
Francisco State University .

making it
happen is
what we do
best... we
Know How

Technology/Biotech/Education

Business

Autodesk
BestFriendsAgain.com
Bio Arts International
Coherent Laser
Chabot Space & Science Center
Deep Flight Aviator
E-fax Communications, Inc.
Ex’pression College for Digital Arts
Eastman Kodak, EPS Division
Isha Foundation
Imtech International, Inc.
Kary Mullis/Nobel Laureate
Laserscope
Marketel International Inc.
Moon Express
McKesson
Nokia
REVL
Silicon Valley Space Center
SmartNow.com
Southwall Technologies (Heat Mirror)
Stargene
Sun Microsystems
Tangent Computer
Vicon 8
The Webby’s

About Records
Agilaire
American Society of Media Photographer
Arco Marine
Bay Delta
Bank of America
Booz Allen Hamilton
Brobeck
Coblentz Cahen McCabe & Breyer
Colonna Farrell Design
Enviro-Sure
Ernst & Young
Fremont Group
Gershoni Design
Google University
GRFX Novicom
Human Factors Inc.
JAMS/Endispute
Landor Associates

Marsh & McLennan (Johnson & Higgins)
Morton Beebe & Associates
National Insurance Group
Pacific Union
Pillsbury Madison & Sutro
Porter Novelli
Primo Angeli Design
Rabobank
Screenwriters Guild of America
Silicon Valley Bank
Sedway & Associates
Sotheby International Realty
Special Olympics
Sun World
TEDxMarin
Venture One
Wolff Olins Communications

Green Tech & Sustainability

Hospitality

Entertainment

The Groasis Waterboxx
Bureau of Land Management
California Under Secretary of State
EcoTalk
Environmental Protection Agency
Sonoma Ecology Center
Cittaslow
Wildlands Conservancy
Department of the Interior
Groasis Waterboxx
National Park Service
Office of the Interior
Palm Springs Sustainability Commission
Project Greenhands
Robert Mondavi Institute
Robert Mondavi Winery
Sierra Club
Trust for Public Land
University of California Davis
U.S. National Park Service

Bass LTD
Crowne Plaza Hotels
Compadres
Diamond H Ranch
Hilton Hotels
Fairmont Hotels
HeavenlyValley Ski Resort
Huntington Hotel
Inter•Continental Hotels
Mark Hopkins Hotel
McDonalds
Omni Hotels
Saga Foods
Virgin America
Westin Hotels

Ray Harryhausen
Twentieth Century Fox
MGM
Chicago
Paramount
Jon Bon Jovi
London Fashion Week
Maverick Records
New York Fashion Week
About Records
Train
Uncle Kracker
Anjelica Huston
Harlequin Books
Jack Douglas
Oscars
MTV Awards

Community and Social Responsibility
American Cancer Association
American Heart Association
Artist in Print
American Institute of Graphic Arts
California Department of Health Services
California State Bar Association
City Arts
BART (Bay Area Rapid Transit)
EcoTalk
Forum for Women Entrepreneurs
Gorbachev Foundation
Leukemia Foundation
Make A Wish Foundation
Museum of Performance and Design
National Endowment for the Arts
Oakland Ballet
Oakland Symphony
Palm Springs Unified School Dist.
Performing Arts Library & Museum
Practicing Law Institute
Presidio Performing Arts Foundation
Presidio DanceTheatre
Professional & Businesswomen’s Conference (PBWC)

Ronald McDonald House
San Francisco Ballet
San Francisco Business Arts Council
San Francisco Convention and Visitors Bureau
San Francisco Girls Chorus
San Francisco International Arts Festival
San Francisco Opera
San Francisco Unified School District (SFUSD)
Screenwriter International Expo
Sonoma Unified School Dist.
Special Olympics
St. Mary’s College (Center for Fiduciary Capitalism)
State of the World Forum
Susan G. Komen Breast Cancer Foundation
TEDx - Marin Conference
The Honorable Mayor Willie Brown
The Trust for Public Land
Tri-Valley Business Council
University of California, Berkeley (UCB)
University of California, San Francisco (UCSF)
US Olympic Committee
Youth Arts Programs / Youth Arts Festival
Zeum

what they say about us....
“When Peter Laanen recommended Mikey

and Ed to launch the Groasis Waterboxx, it was
the best tip I ever received. They did more than
agreed upon, always looking out for my best
interests. We have had millions of media placement around the world and they have created
partnerships with everyone we needed for the
right kind of exposure… from the National Park
Service to the Bureau of Land Management to
Robert Mondavi Winery and UC Davis.”

“Mikey has been doing public relations for
me and is superlative. She is aggressive as a
person in this role needs to be, yet is never over the line,
always proactive, always positive. She looks out for me and
goes beyond the call of duty in making sure I am well
prepared for every situation that arises. She is also a personal
pleasure to work with.”
– HEIDI ROIZEN, BOARD MEMBER,
TIVO

– PIETER HOFF, INVENTOR GROASIS WATERBOXX

“Mikey and Ed are as energetic and creative as
“No one delivers press like kf!g! We were so
impressed with the coverage for Moon Express,
reaching close to 300mm. If you want press, I
cannot recommend kfg highly enough”
- SUSAN KOEHLER, CHIEF MARKETING OFFICER
INTELIUS

they come. When Ex’pression College was looking
for media exposure the decision was quickly
made to hire kf!g. And boy, did we get
articles and interviews in the best papers,
magazines, radio and TV. Michele achieved
great coverage on our concerts with artists like
Jon Bon Jovi , Tori Amos, The Call, Train and
more. I have since recommended her firm
several times and have never been disappointed.
I love kf!g.”
– PETER LAANEN, CEO EX’PRESSION COLLEGE,
INTERNATIONAL TRADE DIRECTOR FOR
NETHERLANDS BUSINESS

HM

“We have had press from Paraguay to France,
China to Iraq. kf!g is so creative and thorough,
they do an amazing job. Never resting on their
laurels plus they are fun to work with.”

“I worked with kelly fogelman for six years. They
are innovative, have great follow through and
are very professional. I enjoyed working with
them and their creative team.”

– LOU HAWTHORNE, OWNER BIOARTS

– SANDOR STANGL, WEST COAST REGIONAL
VICE PRESIDENT BASS LTD

INTERNA TIONAL

“I have worked with Kelly Fogelman for over twenty
years. So I have witnessed first hand their creativity,
dedication and performance. I cannot say enough
about them. They increased my business imeasurably.”

"I hired Michele Kelly when I opened my Salon in
San Francisco. I watched over twenty years as her firm
grew due to her ability to create unique campaigns, partnerships, and consistently delivered significant national and
.
international media for our company and
others .I cannot recommend her and her
company highly enough.”

– PHILLIP ROGERS, CEO VIDAL SASSOON
- VIDAL SASSOON

Kelly Fogelman Group

415-388-8009 (w)

Ed Fogelman- ed@kfgroup.net
Mikey Kelly- mkelly@kfgroup.net

415-328-3969 (m)
415-328-3966 (m)

www.kfgroup.net

© kellyfogelman group 2012

KF!G Brochure

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