Generally, most of your potential customers never mind your offers until the final reminder of the offer. To handle this scenario, you have to create a Fear Of Missing Out (FOMO) reminder.
2. Generally, most of your potential customers never mind
your offers until the final reminder of the offer. To
handle this scenario, you have to create a Fear Of
Missing Out (FOMO) reminder.
Here comes the last chance email, which will entice
the customer to act upon rapidly. So what is the last
chance email, and how does it be?
3. How The Last Chance Email Should Be
Last Chance Email
Last chance email is an email in bulk email marketing that
motivates your customers to get your offer about to expire.
Last chance emails can make your customers pay
attention. It should include their interset, native
language, eye-catching images and emojis and other
stuff. Above all, it must create FOMO!
4. It's always better to personalize your last chance emails
and notify users when their favourite items are on sale.
With personalized email, your subscribers know that you
have a limited-time offer.
It helps to check out the product or recognize the products
they were looking for long ago but couldn't afford.
Finally, they realize that now is the best time to buy
because the price will never be this low again.
Personalize Emails
5. Design and copy
recommendations for
last chance emails
Some marketing resources say that
the attention span is decreasing.
However, the users have very little
patience to read every single
promotional email from top to bottom.
Clear cut message
Create buying mood
Emphasize scarcity
Actionable CTA
Social Proof
Tell them why
The email should:
6. The subject line is the very first thing your subscribers
see, so it should strongly inform about your limited offer.
Use it as a visual hook to catch your users eyes. Use
emojis to create an emotional reaction.
Use numbers instead of letters, for example (offer ends
in 24 hours / 2 days)
Short and punchy subject lines work well. Keep in mind
your customer gets similar emails from other brands, so
give a little twist.
Subject Line:
7. Reach your targeted audience at an
affordable email marketing price!
Last chance emails are an integral part of
email marketing strategy. If it is created
perfectly, there are high chances to covert.