OutTrippin Pitch Deck

1,653 views

Published on

OutTrippin Pitch Deck

Published in: Business, Technology

OutTrippin Pitch Deck

  1. 1. OutTrippinTrips we *@?$#! swear by Kunal Kalro • CEO • Kunal@OutTrippin.com
  2. 2. We’re on a MISSIONto make awesome, hard-to-find LOCAL experiences available to a GLOBAL audience
  3. 3. The OutTrippin Run DownWHAT? WHY? WHO?An extraordinary Because the real travel For time-poor travelerscollection of bookable experts are OutTrippin looking for trustedtrips, handpicked by the world, not sitting in recommendations forreal travel experts an office in Palo Alto awesome experiencesMARKET? TEAM?Adventure travel is a $89 billion 3 travelers from 3 continents forming 1dollar giant growing at 17% annually tenacious team with biz+travel+tech experience
  4. 4. The OutTrippin Team 3 TRAVELERS FROM 3 DIFFERENT CONTINENTS A travel blogger, a techie & an ex-consultantINDI JUNE JOÃO VALENTE KUNAL KALROCMO CTO CEOOrigin: New Zealand Origin: Portugal Origin: DubaiExperience: 8 years advertising Experience: Technical Experience: Founder at tours && marketing with BBDO & co-founder at schooools.com, activties startup, Kosmovista; ITOglivy; 2 years travel blogging wedoist & Mmgt Consulting with EYRole: Community Manager , Role: Backend development, Role: Business development,copywriter, PR hacker, designer, user experience design, SEO, front-end dev, customer dev,marketing, customer acquisition coding like a boss finance, accounting, logistics
  5. 5. Online booking conversions in adventure travel SUCKAnd this is what high-income, time-poor adventure travelers spending an avg. of $914 per trip have to say about that “I wanna do something “I don’t book until I get aawesome & authentic this recommendation fromvacation, but I’d rather not someone I can trust, someone spend hours on google to “I found this random tour who’s been there and done it!” find it.” operator on the other side of the world. Looks cool, but I can’t just trust them to be good!” Opportunity: Travelers are looking for experts they can trust to recommend awesome things to do. *Excluding airfare *actual quotes from customer development interviews
  6. 6. The solution? Give the customers what they want!Trusted recommendations for awesome travel experiences and adventures Trips curated by trusted Booked with local travel bloggers tour operators OutTrippin Secret Sauce : Give adventure travelers access to the trusted recommendations that they seek, make it easily bookable, and turn it into purchases.
  7. 7. Tech A mobile-friendly browsing & booking web platform Book a trip to Galapagos in just 4 clicks!1 Choose trip based on an expert recommendation 2 Choose dates Book trip 3 Confirm Checkout 4 Make Payment Check us out at OutTrippin.com
  8. 8. Market Opportunity Accessible adventure travel market = USD $46 billion* LAUNCH PHASE: PHASE 2: PHASE 3: BLOGGERS FRIENDS/FAMILY GOOGLE Target Market Size = $6.25 Billion Target Market Size = $15 Billion Target Market Size = $31 Billion Mkt. Competition = LOW Mkt. Competition = MEDIUM Mkt. Competition = HIGH This segment looks to blogs to plan Customers will only share stuff they We know the competition here is pretty unique, non-mainstream adventures. trust. Access to this segment can be ridiculous. However, we have a We know how exactly to use and gained once we have a toe-hold with business model that intuitively sendsincentivize our community of bloggers our phase 1 target market. We us high value incoming links from to reach this segment and turn it into incentivize customers to share trips established bloggers. For us, it’s a purchases. Transactions we have with social media reward chains and natural growth process, reaping long- already made prove this! personalized viral videos. term SEO and page-rank benefits. PR PLAN: “Hitchhike to space” Kickstarter campaign *view appendix for details
  9. 9. MilestonesFEATURED ON MARGIN BREAKDOWN: Tour operator TRIPS = 28 SALES = $10,000 Currently online Since launch in late January 80% BLOGGERS = 226 Currently signed up and ready to create/recommend trips OutTrippin 15% WEB TRAFFIC = 9 million Combined monthly web traffic of bloggers signed up to OutTrippin Travel blogger 5%
  10. 10. Competition zoziLocal Experience focused ✓ ✓ ✓ ✓ ✓ ✓Booking platform w/dates ✓ × ✓ ✓ ✓ ×Curation (not aggregation) ✓ ✓ × × × ×Independent expert recommendations ✓ × × × × ×Incentivized bloggers with big reach ✓ × × × × ×
  11. 11. FinancialsWe are currently bootstrapping with OUR EXPENSES:GENERATED REVENUE TALENT • Developers • Community management+ RAISED $30,000 • Customer acquisition • Customer servicefrom founders, family & friends MISC • MarketingSEEKING A ROUND OF $500,000 • Tech • Travelto focus on product + community & customer dev.
  12. 12. THANK YOU!
  13. 13. Market Opportunity Appendix Worldwide adventure tourism market = USD $89 billion This includes soft & hard adventure, cultural travel *52% of these travelers research/book online (35%) or consult family/friends (17%) Accessible market = 52% of $89 Billion = USD $46 billionBLOGGERS FRIENDS & FAMILY GOOGLE20% of the 35% that 17% of the total market look 35% that research onlineresearch/book online rely for friends/family/etc for almost use Google toon blogs to research trips. information for trips. research for tripsMarket = .2*.35*89 = $6.25 B Market = .17*89 = $15 Billion Market = .35*89 = $31.15 BMkt. Competition = Low Mkt. Competition = Mid-High Market Competition = High *Research from George Washington University study of adventure tourism market http://www.xolaconsulting.com/Adventure-Market-2010.pdf

×