Idea Validation Report - Trip Planner for college and school students

1. Idea : Experiential educational travel company
Copyright © Ideovate.io 2015-17 1

2. Name of your startup ideaName of your startup idea
Trip Planner for College and School students
Write down the real problem/customer pain your idea solves.Write down the real problem/customer pain your idea solves.
Following are the problems which students face during trip: 1) Poor
transportation service 2) Low quality food 3) Poor staying facility 4) Lack of
health care 5) Arrangements are not proper 6) Proper hygiene is not
maintained 7) Toilet facility is not proper or good 8) Proper safety of the
students.
Explain your solution to the above problem.Explain your solution to the above problem.
Start-up will provide following facilities: 1) Superb transportation facility 2)
Quality food 3) Good quality staying facility 4) We will provide 24*7 doctors
for health any issues 5) All type of assistance
Startup Owner:Startup Owner:
Subscription Plan Opted : FREE PlanSubscription Plan Opted : FREE Plan

3. Copyright © Ideovate.io 2015-17 3
Parameter wise scores & observations

4. Business Model Validation
How your company will operate and earn revenue?How your company will operate and earn revenue?
 Don't Compete on Price: Instead of trying to be the lowest priced tour or activity operator in
the market, focus on being the most unique & most preferred. Position your business as an
aspirational service than then mass service provider.
 Attract Customers By Using Social Media: B2C businesses using Twitter generate two times
more leads than those without a Twitter account. Social media are viral instruments so use
it with caution because any deficiency in service will impact you negatively.
 Invest in Employee Training and Engagement: Service with a smile isn't just a cliché; it
impacts the bottom line. A study done by researchers at Bowling Green University and Penn
State University found that customers who were served by smiling employees felt more
satisfied by the overall experience and more likely to return.Copyright © Ideovate.io 2015-17 4
 Don't Compete on Price: Instead of trying to be the lowest priced tour or activity operator in
the market, focus on being the most unique & most preferred. Position your business as an
aspirational service than then mass service provider.
 Attract Customers By Using Social Media: B2C businesses using Twitter generate two times
more leads than those without a Twitter account. Social media are viral instruments so use
it with caution because any deficiency in service will impact you negatively.
 Invest in Employee Training and Engagement: Service with a smile isn't just a cliché; it
impacts the bottom line. A study done by researchers at Bowling Green University and Penn
State University found that customers who were served by smiling employees felt more
satisfied by the overall experience and more likely to return.

5. Observations (Contd.)
 Plan Ahead for Slow Periods: Based on prior year sales, identify low-demand periods and
plan for them. For example, provide discounts on certain days of the week that are
traditionally slow.
 Focus on Existing Customers: Small businesses are realizing the impact of existing
customers versus new customer acquisition. According to a study by research firm Manta,
61% of small business owners report that more than half of their annual revenue comes
from repeat customers. Existing customers spend 67% more than new, according to
Inc.com, so increase your emphasis on the customers you have.
 Generate New Leads Through Content: Companies with blogs gathered 68% more leads
than those without, according to research by HubSpot. But you can't leave your blog
stagnant.
 You should book packages or create custom itineraries. Custom itineraries are more time
intensive. Agents that build custom trips (FITs) typically charge higher consultation, trip
planning, and/or service fees to compensate. Travel agents that specialize in custom
itineraries may also increase revenue through net pricing mark-ups and commissions.
Copyright © Ideovate.io 2015-17 5
 Plan Ahead for Slow Periods: Based on prior year sales, identify low-demand periods and
plan for them. For example, provide discounts on certain days of the week that are
traditionally slow.
 Focus on Existing Customers: Small businesses are realizing the impact of existing
customers versus new customer acquisition. According to a study by research firm Manta,
61% of small business owners report that more than half of their annual revenue comes
from repeat customers. Existing customers spend 67% more than new, according to
Inc.com, so increase your emphasis on the customers you have.
 Generate New Leads Through Content: Companies with blogs gathered 68% more leads
than those without, according to research by HubSpot. But you can't leave your blog
stagnant.
 You should book packages or create custom itineraries. Custom itineraries are more time
intensive. Agents that build custom trips (FITs) typically charge higher consultation, trip
planning, and/or service fees to compensate. Travel agents that specialize in custom
itineraries may also increase revenue through net pricing mark-ups and commissions.

6. Market Size Validation
The industry you will operate in and your target customers?The industry you will operate in and your target customers?
 Market size of such activities is huge, every school, every colleges plan trips annually but if
you are able to include these trips into curriculum and make these trips easy going then it
will be in huge demand. You can have short trips also which can be covered in a day.
 Creating lasting memories: Educational visits are all about creating lifelong memories and if
something goes wrong, be it an unaccredited company going out of business, fallout from
inadequate health and safety standards, or experiencing below par activities of amenities,
then these are certainly not the sort of memories that teachers, pupils or parents want to
have.
Copyright © Ideovate.io 2015-17 6
 Market size of such activities is huge, every school, every colleges plan trips annually but if
you are able to include these trips into curriculum and make these trips easy going then it
will be in huge demand. You can have short trips also which can be covered in a day.
 Creating lasting memories: Educational visits are all about creating lifelong memories and if
something goes wrong, be it an unaccredited company going out of business, fallout from
inadequate health and safety standards, or experiencing below par activities of amenities,
then these are certainly not the sort of memories that teachers, pupils or parents want to
have.

7. Observations (Contd.)
 Estimates say that India has the most students i:e 315 million all over India. So, the trips for
arranging for college and school studemts will be fruitful.
 Edutour.org.in & happymiles.in are the major player operating in this segment . You should
be specialising in effectively merging learning with travel by creating educational travel
experiences for students across various schools and colleges of India. You should project
yourself as an experiential educational travel company seeking to combine experience with
education, learning with practice and travelling with exposure.
 There are only few organised players available in this field hence if you maintain the
execution part properly and focus on small geography to learn the pros and cons of this
business before scaling up, you will do better.
 Try to get your company empanelled with various schools & colleges and create tour
packages which adds value to a students just like the way there are n number of sports, co-
curricular activities one need to undergo apart from regular course.
Copyright © Ideovate.io 2015-17 7
 Estimates say that India has the most students i:e 315 million all over India. So, the trips for
arranging for college and school studemts will be fruitful.
 Edutour.org.in & happymiles.in are the major player operating in this segment . You should
be specialising in effectively merging learning with travel by creating educational travel
experiences for students across various schools and colleges of India. You should project
yourself as an experiential educational travel company seeking to combine experience with
education, learning with practice and travelling with exposure.
 There are only few organised players available in this field hence if you maintain the
execution part properly and focus on small geography to learn the pros and cons of this
business before scaling up, you will do better.
 Try to get your company empanelled with various schools & colleges and create tour
packages which adds value to a students just like the way there are n number of sports, co-
curricular activities one need to undergo apart from regular course.

8. Concept Validation
Evaluating potential customer response to a product idea.Evaluating potential customer response to a product idea.
 Your concept is unique and if you are able to manage your resources well, you can really
build an good event management company. But you don’t seems to have expertise in
executing B2C business involving students located across country. You also have not
executed any prototype yet.
 Raising educational standards: A recent Educational Endowment Foundation trial stated:
“Pupils that went on school trips were taught a structured approach to improving their
writing using the trip as a source of inspiration. The pupils who received this intervention
made an average of one months progress compared to the control group.”
Copyright © Ideovate.io 2015-17 8
 Your concept is unique and if you are able to manage your resources well, you can really
build an good event management company. But you don’t seems to have expertise in
executing B2C business involving students located across country. You also have not
executed any prototype yet.
 Raising educational standards: A recent Educational Endowment Foundation trial stated:
“Pupils that went on school trips were taught a structured approach to improving their
writing using the trip as a source of inspiration. The pupils who received this intervention
made an average of one months progress compared to the control group.”

9. Observations (Contd.)
 Introduce the trip as a part of a lesson: LEARN NC offers lesson plans that have been
designed around a visit to a museum or to the zoo. You idea can be successful if it is
integrated into the curriculum.
 Stimulate students’ interest for the trip: Use artifacts from previous trips to this site such as
photos, brochures, or videos. Consider inviting students who previously participated on this
field trip as guest speakers to talk about their experience. This is especially useful for
overnight trips to distant places, where students will want to know what to expect.
 Prepare students with a twenty-four hour “staging period.” Remind students to get a good
night’s rest and to eat a nutritious breakfast prior to departure. Ask students to mentally
prepare themselves for the experience by thinking about how their behavior at school might
not be appropriate in public spaces like museums or historic sites.
 Develop a schedule of activities or itinerary: Review this with students and ask them to
agree to follow this schedule. You can ask them to sign the itinerary as they would a
learning contract.
Copyright © Ideovate.io 2015-17 9
 Introduce the trip as a part of a lesson: LEARN NC offers lesson plans that have been
designed around a visit to a museum or to the zoo. You idea can be successful if it is
integrated into the curriculum.
 Stimulate students’ interest for the trip: Use artifacts from previous trips to this site such as
photos, brochures, or videos. Consider inviting students who previously participated on this
field trip as guest speakers to talk about their experience. This is especially useful for
overnight trips to distant places, where students will want to know what to expect.
 Prepare students with a twenty-four hour “staging period.” Remind students to get a good
night’s rest and to eat a nutritious breakfast prior to departure. Ask students to mentally
prepare themselves for the experience by thinking about how their behavior at school might
not be appropriate in public spaces like museums or historic sites.
 Develop a schedule of activities or itinerary: Review this with students and ask them to
agree to follow this schedule. You can ask them to sign the itinerary as they would a
learning contract.

10. Copyright © Ideovate.io 2015-17 10

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12. Is my idea good enough?
What we do?
Copyright © Ideovate.io 2015-17 12
Validate, Validate, Validate
Is my idea good enough?

13. Get your idea validated in 3 steps
Spend just 10 minutes to answer our questions & get your idea validated in 24hrs
Research &
Ranking of
your idea
Submit
your idea
Insightful
diagnostic
report
Research &
Ranking of
your idea
Submit
your idea
Insightful
diagnostic
report
Startup owner will submit his/her
idea on our website & make the
payment. Based on the
subscription plan they receive
questionnaire. For enterprise plan
a telephonic interview will be
conducted.
Startup owner will submit his/her
idea on our website & make the
payment. Based on the
subscription plan they receive
questionnaire. For enterprise plan
a telephonic interview will be
conducted.
Step 1
For every response submitted, our
internal algorithm will generate ‘N’
number of questions which will be
evaluated by our expert team and
scores are assigned on each
evaluation parameter.
For every response submitted, our
internal algorithm will generate ‘N’
number of questions which will be
evaluated by our expert team and
scores are assigned on each
evaluation parameter.
Step 2
Client will receive a detailed
research & rating report
wherein evaluation on each
parameter with score out of 10,
feedback/suggestion are
provided. A certificate will be
issued with overall score.
Client will receive a detailed
research & rating report
wherein evaluation on each
parameter with score out of 10,
feedback/suggestion are
provided. A certificate will be
issued with overall score.
Step 3
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