During my education in Florence for the Visionary Leadership Certificate Program, I made researches about Fashion History of Florence for my final project. I have visited most important fashion and luxury brands to get more information for the project. At the end of the course, I made a presentation about establishment process of important fashion brands where in Florence, Italy.

1. Fashion History of
Florence

2. Middle Ages
and
Renaissance

6. In the Renaissance period,
from Florence where was
the the heart of the
fashion , influenced by
Michelangelo, Leanardo da
Vinci, Raphael and Botticelli

11. Thanks to the nearby town
of Prato,
the industrial centre of
textile production, wool, silk
and textiles, have been the
main products of the local
economy since the 14th
century

15. In the early decades of
the 20th century, Florence
was the hometown of some
of the biggest names
involved in the business of
fashion

16. Salvatore
Ferragamo

19. He considered the pioneer
of Made in Italy, choose
Florence as the place to
make his remarkeble shoes
and settled his
headquarters in Palazzo
Spini Feroni

22. Gucci

24. Guccio Gucci
founded the famous
Gucci brand with his
timeless double G
motif
in Florence

28. Emilio Pucci

30. In the 1950s, Emilio Pucci,
a member of a noble
Florentina family of the
twelfth century, created to
look now known as „casual
elegance‟ that just decades
later would become the
world famous market
Italian ready-to-wear

33. In 1950s,Italian
businessman Giovanni
Battista
organized first Italy‟s
fashion show
in the famous
Sala Bianca of the Pitti
Palace

36. After the show,
Italian fashion had
become an
international reality
and
Florence was its
capital

39. In 1970s, Roberto Cavalli,
famous designer from
Florence,
showed his first collection
in Florence in the historic
White Room of Pitti Palace

45. In 1980s, founded a major
fashion-design school
“The Instituto
PolitecnicoInternazionale della
Moda”
symbolizes how important is
the fashion for the city of
Florence

49. Florence is hometown still
the world‟s biggest men‟s
fashion event,
“Pitti Imagine Uomo”
many Italian and foreign
designers come to
Florence to participate
this show, calling a very
big attention on the city

55. .ttp://www.theflorentine.net/articles/article-
view.asp?issuetocld=5963
.http://www.museumsinflorence.com/musei/Ferragamo_museum.htlm
.http://en.firenze-online.com/visit/informations-
florence.php?id=129
.http://www.techeroz.com/fashionhistory.htm
. http://www.metmuseum.org/toah/hd/itfa/hd_itfa.htm
.http://www.britishpathe.com/results.php?search=designers
.http://florentine-persona.com/femflorence.html
.http://www.made-in-italy.com/fashion/fashion_houses/index.htm
.http://www.librarything.com/work/1508gr
.http://itinerari-valdirose.blogspot.com/2010/07/la-galleria-del-
costume-musei-delpolo.html
.http://www.fashionencylopedia.com/images/sjcf_01_img0308.jpg
.http://www.britishpathe.com/record.php?id=70936
.http://www..costumes.org/classes/fashiondress/17thcent.htm
.http://www.florenceartfashion.com/moda-e-cultura.htm
.http://realarmorofgod.com/renaissance-era.html
.http://www.personal.utulsa.edu/marc-carlson/cloth/glossary.html
.http://www.florenceholidays.com/florence-vacation-fashion-
florence.html

56. Thank you