The size of the Juice Industry in Bangladesh is huge. This sector is also providing 90% of the total Juice requirement of the local market. Local firms manufacture about 150 brands of Juice in different types. One of the major segments of this market is the market of Orange juice. In foreign market this types of juice is available but in our local market the Orange Juice is not wide. We focus on the potential sector of this segment. Our company Warriors Corporation launches a Orange Juice which name is ‘Crash Orange’ on March 10, 2014.
WCLs product strength are--Potential Product Idea (Orange Juice), Good Product Quality, Reasonable Price for all classes of consumer, Attracting Packaging Design, Large Area Coverage within 5 Years, Huge Promotion (use Magazine, Newspaper, television, and so on), Strange Distribution Channel, This kind of products sold quickly at relatively in low price.
Though the absolute profit will make on these products is relatively small, they are sold generally in large quantities. The market of these products is quite priced sensitive.
We form our business as a “partnership” business. The types of our business are Manufacturing Juices, Distributor, / Retailer. There will be 5 partners in WCL respective posts.
In the beginning time WCL will cover maximum district level by distributing their ‘Crush Orange’. WCL will distribute their product through 22 depots. After one year WCL will cover the upazila level.
Initial financing requested of the company is 21, 75, 24,000 taka loan to be paid off over five years from Islami Bank Bangladesh Ltd. This debt will cover office space, office equipment, and for supplies 8 TATA and 2 HINO truck, advertising and selling cost. The partners provided 42727928 taka jointly. So, the total cost of the project estimated at 759050000 taka.
It will promote its product through TVC, print media, Radio, and other promotion strategies.
So CL is wanted to get no. 1 position in Bangladeshi juice market and it will try its best to get its goal.