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The State of WordPress Business

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My talk at PressNomics 4 (2016) on the State of WordPress Business.

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The State of WordPress Business

  1. 1. The State of WordPress Business
  2. 2. @krogsgard poststatus.com #pressnomics
  3. 3. Tens of Thousands of Professionals
  4. 4. WordPress companies that don’t even know they are
  5. 5. People Who are you? What’s important to you?
  6. 6. Self learners
  7. 7. Sharing What We Learn
  8. 8. Personal Growth
  9. 9. Remote
  10. 10. Rubber Duck
  11. 11. Motivation
  12. 12. My Salary Is… Way too low: 20% A little low: 37% About right: 42% Too high: 1%
  13. 13. Employee Tenure
  14. 14. Types of Business
  15. 15. Consulting Solo / Micro / “Large”
  16. 16. Products Themes / Plugins / Hybrid
  17. 17. SaaS Hosted Niche / Monthly Service / Infrastructure
  18. 18. Business Model Evolution Free / Freemium / Paid / SaaS
  19. 19. Hot Takes
  20. 20. “Big” WordPress Companies
  21. 21. Growth Congrats, now you are a __________ company.
  22. 22. Pricing Realizations Higher, Tenured, Auto, Bundled
  23. 23. Pricing Realizations Higher, Tenured, Auto, Bundled
  24. 24. Revenue
  25. 25. Profit
  26. 26. Who is Kicking Ass?
  27. 27. eCommerce How it’s changing WordPress
  28. 28. The Theme Market
  29. 29. Solutions
  30. 30. Transparency
  31. 31. How Consulting Companies Are Scaling
  32. 32. The Plugin Market
  33. 33. The .org Effect
  34. 34. Product Without Marketing
  35. 35. Product Diversification
  36. 36. We’re Missing Huge Opportunities
  37. 37. Competition is Coming
  38. 38. “Maintenance”
  39. 39. Free Business Ideas
  40. 40. Threats to WordPress Other platforms / Internal Issues / Godzilla / Lack of Diversity
  41. 41. WordPress Website Cost https://poststatus.com/wordpress-website-cost/
  42. 42. Beginner freelancer: $25-$40 per hour Intermediate freelancer: $40-75 per hour Good, experienced freelancer: $75 – $125 per hour Excellent, in demand freelancer: $125 – $175 per hour Specialist, best in industry: $175 – $400 per hour
  43. 43. Small market general agency: $50 – $75 per hour Medium market general agency: $75 – $115 per hour Medium market reputable agency: $115 – $150 per hour Medium market high end agency: $150 – $175 per hour Medium market best in industry agency: $175 – $225 per hour Large market reputable agency: $150 – $175 per hour Large market high end agency: $175 – $250 per hour Large market best in industry agency: $200 – $275 per hour
  44. 44. If you work with a good agency in a medium market, I think ~70% of custom websites for average folks and average businesses will cost between $8,000 and $40,000.
  45. 45. If you work with a best in business agency to build something special (whether a simple blog or complex website), you’ll probably spend between $15,000 and $100,000+
  46. 46. Most Popular Plugins https://poststatus.com/popular-wordpress-plugins/
  47. 47. Brand Confusion
  48. 48. What’s Coming
  49. 49. WordPress REST API
  50. 50. Survey (A sample of some results)
  51. 51. (excluding self-employed responses)
  52. 52. (excluding self-employed responses)
  53. 53. Note the importance of community
  54. 54. We all agree opportunities exist
  55. 55. More insights and results available soon :)
  56. 56. @krogsgard poststatus.com/club #pressnomics

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