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Presentation on WordPress, E-Commerce, and the WP E-Commerce plugin.

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  • Bio – From America, Wordpress for 3 years+, big names (no mention), here to help + serve, make good businesses better with WordPress. What it’s all about? Model vs. Mission.
  • Survey Room for Bloggers, Organizational Leaders, Business Owners, Developers, Designers (Specifically for folks who want to use WP to make money…offer free consult)
  • What to Expect? WordPress (A little background, 3.0 structure, why it can and does work so beautifully as a e-commerce framework)
  • E-Commerce (Data, Analysis, Actionable intelligence based on current trends and statistics)
  • WPEC (Overview of overhaul, some interesting case studies of it’s usage out in the wild, especially in regards to good/bad implementations in light of data)
  • LinchPin (Seth Godin, world’s most read blog)
  • First five people to tweet that get free GoldShop carts (Maybe developers get dev key?) (at least $200)
  • First three people to follow @JS_Zao get free WordPress setup, WPEC setup and site review. ($500 value)
  • A little background, 3.0 structure, why it can and does work so beautifully as a e-commerce framework
  • A little background (May ‘03, fork from b2), 3.0 structure (new install, new default theme, new menus, new custom post types & taxonomies, link shortening, custom menus, multiside), why it can and does work so beautifully as a e-commerce framework
  • A little background (May ‘03, fork from b2), 3.0 structure (new install, new default theme, new menus, new custom post types & taxonomies, link shortening, custom menus, multi-site (honor! Andrea Rennick, tomorrow, 11.) ), why it can and does work so beautifully as a e-commerce framework
  • A little background (May ‘03, fork from b2), 3.0 structure (new install, new default theme, new menus, new custom post types & taxonomies, link shortening, custom menus, multi-site), why it can and does work so beautifully as a e-commerce framework (Why WP is easy in general.)
  • Conversion Rates SuckMost eCommerce sites have a 4% conversion rate (though some like Amazon and QVC have conversion rates of 20% and 17% respectively).According to Brian Eisenberg (FutureNow) first time visitors typically convert 2% while repeat shoppers convert 8%.One of the largest segments of your visitor population is the first time visitor, representing between 60-80% of your traffic. (Brian Eisenberg, FutureNow)25% of online shoppers abandon their shopping cart. (Forrester)
  • 81% of shoppers are more likely to buy online with easy returns. (source: IR) Statistics show at least 20% of your site’s visitors enter ready to buy (source: FutureNow blog)40% of all online visitors use insite search.Nearly three-quarters of shoppers will leave an ecommerce site within two minutes of not finding the products they are looking for. (source: internetretailer.com)Cross-sells were responsible for 35% of amazon.com sales in 2006 (Source: Get Elastic blog article)90% of polled online shoppers claim they would have completed (an otherwise abandoned sale) if they saw security logos (Source: Get Elastic blog article)If you think you are a late entrant to search engine marketing, consider this: According to Google 25% of daily search queries have never been searched before.
  • 47% of e-commerce sites do not know their abandonment rate. (Internet Retailer Magazine)40% of online shoppers are dissatisfied with their online purchase experience. (Forrester)One of the worst culprits for friction in the checkout process is required registration. Forrester Research reports that 23% of customers abandoned the last online store that asked them to register (Source: Elastic Path blog post)
  • Of the top 100 eTailers those that did not ask for CVV numbers have a 40% higher conversion rate. (source: getelastic.com)According to Forrester 83% of shoppers place greatest trust on friends or acquaintances who have used a product or service.Almost half of visitors will abandon a site if they perceive a page or feature takes longer than 2 seconds to load (Source: Get Elastic blog article)
  • In a study of online retailers it was found 27% of visitors intended to buy but only two-thirds actually bought. (18%) Amongst those that intended to buy but didn’t – 31% wanted better product selection, 24% desired better shipping options, 17% cited problems with the online shopping cart, and 14% said prices were too high. Translation: you’re existing customer base is spending 33% less than they intend to! [Source: GrokDotCom]The combined sales of the 500 largest web retailers in 2008 grew nearly eight times faster than the overall market. (Soure: IR)
  • Everything (Product Admin UI, Tax system, custom post types for products and files, custom taxonomies for tags, variations and categories, loads of new functionality, better theming, killed a ton of bugs)
  • Everything (Search, Cross-Sales, Social Media Sharing, Surveying – Affiliate Marketing is HUGE for digital downloads…coming soon with an abandonded cart plugin coming soon. Already “chat” plugins or programs to leverage, Google Analytics plays nice.)
  • Stock photos, no search feature, no return policy, no security reinforcments
  • Stock photos, no search feature, no return policy, no security reinforcments
  • Accessibilty, usablity, can’t read it, poor design, no cross selling, no security/return policy, no search.
  • One of the best – beautiful design, search bar easily accessible
  • On featured products, super simple to share socially via Digg, StumbleUpon, etc.
  • SUPER usable search results.
  • Couldn’t possibly be easier to purchase. One page, Paypal (could be better about emphasizing PayPal’s security, returns ARE mentioned elsewhere), name and email – that’s it.
  • Montreal presentation

    1. 1. Wordpress & E-Commerce<br />{ Beyond the Basics }<br />
    2. 2. Justin Who?<br />
    3. 3. Justin Who?<br />
    4. 4.
    5. 5.
    6. 6.
    7. 7. What to Expect?<br />
    8. 8. What to Expect?<br />WordPress<br />
    9. 9. What to Expect?<br />WordPress<br />E-Commerce<br />
    10. 10. What to Expect?<br />WordPress<br />E-Commerce<br />WordPress E-Commerce<br />
    11. 11. But first…<br />
    12. 12. Free Stuff!!!<br />
    13. 13. Free Stuff!!!<br />Marketing<br />
    14. 14. Free Stuff!!!<br />Marketing<br />E-Commerce <br />
    15. 15. Free Stuff!!!<br />Marketing<br />E-Commerce<br />Tweet: “We love getshopped.org for #wordpress (@JS_Zao)”<br />
    16. 16. Free Stuff!!!<br />Marketing<br />E-Commerce <br />WordPress<br />
    17. 17. Free Stuff!!!<br />Marketing<br />E-Commerce <br />WordPress<br />Follow @JS_Zao on Twitter.<br />
    18. 18. WordPress<br />
    19. 19. WordPress<br />Background<br />
    20. 20. WordPress<br />Background<br />3.0 Structure<br />
    21. 21. WordPress<br />Background<br />3.0 Structure<br />Wordpress as E-Commerce<br />
    22. 22. E-Commerce<br />
    23. 23. E-Commerce<br />Conversion Rates Suck<br />
    24. 24. E-Commerce<br />Conversion Rates Suck<br />Improvement is Easy<br />
    25. 25. E-Commerce<br />Conversion Rates Suck<br />Improvement is Easy<br />Keys to Improvement<br />
    26. 26. E-Commerce<br />Conversion Rates Suck<br />Improvement is Easy<br />Keys to Improvement<br />Analyze<br />
    27. 27. E-Commerce<br />Conversion Rates Suck<br />Improvement is Easy<br />Keys to Improvement<br />Analyze<br />Modify<br />
    28. 28. E-Commerce<br />Conversion Rates Suck<br />Improvement is Easy<br />Keys to Improvement<br />Analyze<br />Modify<br />Evaluate<br />
    29. 29. WordPress E-Commerce<br />
    30. 30. WordPress E-Commerce<br />What’s new in 3.8<br />
    31. 31. WordPress E-Commerce<br />What’s new in 3.8<br />What can I leverage in 3.8?<br />
    32. 32.
    33. 33.
    34. 34.
    35. 35.
    36. 36.
    37. 37.
    38. 38.
    39. 39. Q & A<br />

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