Here's my pitch at the Slush7 competition in Slush 2011. Good fun :)

1. zeighted Play Sightseeing!
Kristian Luoma, Slush Helsinki 2011
@kluoma

2. “Team”
Kristian Luoma, 29 years
• Traveler, Photographer and Digital Native
• 12+ years career with Internet
• 28 patents (Search, Social, etc.)
• 1.5 years in Start-up land (Wantlet)
• 6+ years in Nokia
Products and partnering with big boys: Google, Yahoo,
Microsoft, Facebook, Twitter, etc.
Evangelist, developer, product manager and head of
product management

3. Problem

4. $723 Billion
travel industry turnover 2010

6. FourSquare?

7. GeoCaching?

8. zeighted
Play Sightseeing!

10. Discover

12. Joy

13. Discover

15. Play Sightseeing
Engaging Rewarding Social

16. Business model:
Sponsored
challenges
• social visibility
• engaging content

17. Does it work?

18. Travel destinations are
willing to pilot

19. v1 in App Store
(no funding)

20. “This will NEVER work.”
“I didn’t get it.” “Awesome!!”
“Like Foodspotting for Travel?
LOVE IT!”

22. Version 2:
Simpler,
More Fun

26. zeighted
Play Sightseeing!
kristian@zeighted.com
@zeighted