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From Idea to BusinessKristian Luoma,Head of Product, CasCard/Wantlet@kluoma
Building Products:Idea to Business
Product ManagementIdea                        Business
Building A-Team       Product ManagementIdea                                                            Business          ...
#1                     ED                   RN               L EA       TI’VEW HA                      No marketing budget...
What is a   great product?
“Perfect products are at the rightthing, right time, right place .. and              right way.”                          ...
“Perfect products are at the right thing, right time, right place .. andWHAT            WHEN             WHERE            ...
WHY  WHERE                   WHENAll 6W’s need to be figured out     for perfect products!                          HOW MU...
WHY WHERE                  WHENUsually, an “Idea” is only 1W                         HOW MUCH            HOWWHAT
WHY WHERE                 WHENAct of Product Managementexpands the answer to cover        other W’s too   HOW MUCH        ...
#2                      ED                    RN                L EA         I’VE       TW HAGreat Products are like Fish
FFun & Useful  (What?)
IInnovate by Simplifying        (How?)
SSoulful(Why?)
H Here & Now(When, Where?)
FISH   Ok, but why?FISH   Ok, it’s simpler, but why?                                                 Like 3D T            ...
Yet, Never Forget: For Who?     (not everyone loves Fish)                                                          uct.   ...
#3                      ED                    RN                L EA         I’VE       TW HA                  Is it Fish?...
#4                      ED                    RN                L EA         I’VE       TW HA        To get results, keep ...
#5                      ED                    RN                L EA         I’VE       TW HA                Value by wher...
#6                      ED                    RN                L EA         I’VE       TW HA  Start with Sushi  (not meat...
#7                      ED                    RN                L EA         I’VE       TW HA   “If I can see a little fur...
RY   MASUMWhat I’ve Learnt?
Great Products Rule Great Products are like Fish       WHAT IS FISH? NET PROMOTER SCORETo get results, keep trying it.  Va...
Recommended Reading  For Building Great ProductsHOW    WHAT    WHAT   HOW    WHO   WHATWHY    HOW     HOW    WHEN         ...
Making Products
Making Products
Making Products
Making Products
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Making Products

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How do great products come about. I've sucked some info, and now I've wrapped my learnings to Fish. Nom nom.

Making Products

  1. From Idea to BusinessKristian Luoma,Head of Product, CasCard/Wantlet@kluoma
  2. Building Products:Idea to Business
  3. Product ManagementIdea Business
  4. Building A-Team Product ManagementIdea Business Going to Mar ket etting Funding G Partnering
  5. #1 ED RN L EA TI’VEW HA No marketing budget saves a bad product! Great products rule
  6. What is a great product?
  7. “Perfect products are at the rightthing, right time, right place .. and right way.” Unknown
  8. “Perfect products are at the right thing, right time, right place .. andWHAT WHEN WHERE right way.” WHY
  9. WHY WHERE WHENAll 6W’s need to be figured out for perfect products! HOW MUCH HOW WHAT
  10. WHY WHERE WHENUsually, an “Idea” is only 1W HOW MUCH HOWWHAT
  11. WHY WHERE WHENAct of Product Managementexpands the answer to cover other W’s too HOW MUCH HOWWHAT
  12. #2 ED RN L EA I’VE TW HAGreat Products are like Fish
  13. FFun & Useful (What?)
  14. IInnovate by Simplifying (How?)
  15. SSoulful(Why?)
  16. H Here & Now(When, Where?)
  17. FISH Ok, but why?FISH Ok, it’s simpler, but why? Like 3D T Vn or LBS in ow,FISH Ok, it’s simpler and soulful, but naah. 2000FISH Great!
  18. Yet, Never Forget: For Who? (not everyone loves Fish) uct. ’t make it a bad prod by some, doesn Being hated ts are often h ated. produc In fact, good
  19. #3 ED RN L EA I’VE TW HA Is it Fish? “Would you recommend it to your friends, scale 1-10?” NET PROMOTER SCORE
  20. #4 ED RN L EA I’VE TW HA To get results, keep trying it.
  21. #5 ED RN L EA I’VE TW HA Value by where you Fish
  22. #6 ED RN L EA I’VE TW HA Start with Sushi (not meatballs and sundae)
  23. #7 ED RN L EA I’VE TW HA “If I can see a little further it is by standing in the shoulders of giants” ISAAC NEWTON
  24. RY MASUMWhat I’ve Learnt?
  25. Great Products Rule Great Products are like Fish WHAT IS FISH? NET PROMOTER SCORETo get results, keep trying it. Value by where you Fish Start with SushiSee from Shoulders of Giants
  26. Recommended Reading For Building Great ProductsHOW WHAT WHAT HOW WHO WHATWHY HOW HOW WHEN HOWWHEN WHY WHY WHY WHERE WHEN

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