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Turn Expectations
into Innovations
Headstart Network, January 30, 2018
© Creuna
Creativity
Business
Tech
© Creuna
The #1 business challenge is
keeping up with their customers’
changing behavior &
increasing expectations
Nearly 8 out of 10 customers
say they retract loyalty faster
today than they did 3 years ago.
© Creuna
Accenture, February 2017
1. Breaking Chains
2. Infusing Experiences
3. Connecting Commerce
© Creuna
1. Breaking Chains
Wholesalers &
Distributors
© Creuna© Creuna
Brands ConsumersManufacturers Retailers &
eTailers
© Creuna
Nike’s consumer
sales up by 17%
in Q2 2017
© Creuna
© Creuna
© Creuna
© Creuna
https://www.theverge.com/2018/1/9/16869998/kodak-kodakcoin-blockchain-platform-ethereum-ledger-stock-price
How can your business use the
turmoil and technology to
get even closer to customers?
© Creuna
2. Infusing
Experiences
© Creuna
© Creuna https://tastyshop.com/collections/tasty-one-top
© Creuna
https://labo.nintendo.com/
https://www.theverge.com/2017/10/10/16451842/dubai-airport-face-recognition-virtual-aquarium
How can your business provide a
more seamless experience by
converging digital and physical?
© Creuna
3. Connecting
Commerce
© Creuna
59% of shoppers
want real-time
personalized offers
PWC, march 2017
© Creuna
http://www.coca-colacompany.com/stories/coca-cola-bringing-google-powered-digital-signage-system-to-reta
© Creuna https://wasteless.co/
1 billion dollars
in wasted groceries each week
© Creuna
© Creuna
© Creuna
© Creuna
How can your business make the
transactional experience more
intelligent and personal?
© Creuna
What now?
If it’s possible, it’s
expected by your customers
© Creuna
Use those expectations
to drive your innovations
© Creuna
Expectation-Driven
Development
© Creuna
thank you!
Kristoffer Okkels
aarhus oslo copenhagen gothenburg stockholm helsinki oulu
creuna.dk @creuna_dk #creuna

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2018 Trend Seminar: Turn Expectations into Innovations