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Commerce Ahead: Welcome to Commerce Ahead - Digitizing the Food & Beverage industry
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Præsenteret af Kristoffer Okkels fra Creuna til Commerce Ahead d. 14/6 i København.
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Commerce Ahead: Welcome to Commerce Ahead - Digitizing the Food & Beverage industry
1.
Welcome to Commerce Ahead Digitizing
the Food & Beverage Industry
2.
Creunaisacustomer experience agencythatdesignssolutionstodrive valueinanunpredictableworld. © Creuna
3.
Aarhus Helsinki Oslo Gothenburg Copenhagen Stockholm Oulu
4.
© Creuna business +creativity +technology Customer Experience
Design Business Development Research & Insights Strategic Prioritisation Brand Activation Service Design Content Marketing Web and App Development Performance Optimization Tracking Setups System Integrations Data-based Processes Visualisations Dashboards and Reporting
5.
Who owns the
F&B customer in 2017? Kristoffer Okkels, Marketing & Business Development Director, Creuna
6.
© Creuna The F&B
value chain is changing Distributors and Wholesalers Consumers Producers and Brands Retailers and eTailers
7.
Producers are removing the
middlemen and gunning for the end-users. © Creuna
8.
9.
10.
11.
Distributors and wholesalers are
charming consumers with content © Creuna
12.
© Creuna
13.
© Creuna
14.
© Creuna
15.
© Creuna
16.
Retailers are fighting
back with private labels and clever partnerships. © Creuna
17.
© Creuna
18.
© Creuna
19.
© CREUNA
20.
New players are
testing out fresh approaches and business models © Creuna
21.
© Creuna
22.
© Creuna
23.
© Creuna
24.
Customer expectations are growing
at a ridiculous pace © Creuna
25.
26.
© Creuna marketplacetransparency +everythingison-demand +connectedandintelligentliving +thesocial(sharing)economy +brandswithapurposearewinning +growingpreferenceforeCom Drivers of
change
27.
© Creuna Time and attention are
the currencies for today’s consumers
28.
© Creuna Consumers are
willing to pay 11% more for each added layer of convenience in the food chain. http://www.cnbc.com/2017/02/16/consumers-pay-more-for-on-demand-convenience-personal-touch.html Lux Research
29.
30.
31.
32.
© CREUNA
33.
But real experience commerce
is about so much more! © Creuna
34.
© Creuna outletsandopeninghours +digitalpresenceandperformance +productselectionandpricing +check-out,delivery,andpackaging +loyaltyschemesandcustomerclubs +ingeniousmarketingcampaigns For the
F&B sector, it’s not just about…
35.
Effective Easy Emotional Forrester
36.
Experience Commerce is
an immersive and engaging experience that merge the empathy and guidance of traditional sales with the efficiency and intelligence of eCommerce. © Creuna
37.
© Creuna The F&B
value chain is changing Distributors and Wholesalers Consumers Producers and Brands Retailers and eTailers
38.
Who will own the
customer relationship? © Creuna
39.
No one Any one ©
Creuna
40.
Those who reduce
the most friction and provide the greatest customer experience – every time © Creuna
41.
thank you! Kristoffer Okkels Marketing
& Business Development Director aarhus oslo copenhagen gothenburg stockholm helsinki oulu creuna.dk kristoffer.okkels@creuna.dk +45 2249 8339
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