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10.11.2006Malli kalvopohjasta
1
Bachelor of Hospitality
Management at work
Research: Kristiina Adamsson, Petteri Ohtonen, Emmi Lehtinen ja Jukka Väyrynen. Drawings: Jukka Fordell.
Translation to English: Violeta Salonen
Bachelor of Hospitality Management
(UAS) and (Higher UAS) graduates
nationwide wage and employment
survey
2005, 2011 and 2016
1-2. How and why national studies were conducted?
3. Who responded – respondents profile?
4. Where and how Bachelors of Hospitality Management are
working? What kind of jobs?
5. Bachelor of Hospitality Management and Entrepreneurship
6. Bachelor of Hospitality Management and salary
7. Bachelor of Hospitality Management skills
8. Recognition of qualifications and the respondents’
development thoughts
9. Summary: typical Bachelor of Hospitality Management
2016
10. What do the results mean?
2
Contents
 The research has been done three times by Haaga-Helia AMK and Haaga
alumni in years 2005, 2011 and 2016
 Studies have examined professional development of Bachelor of
Hospitality graduates
 the employment situation
 jobs, job descriptions, and their roles
 pay and remuneration forms
 current and future skills needs
 Survey done through questionnaires (electronic, paper), respondents
about 850-1000 in the survey years 3
What graduates earn, in
what positions they work
and what motivates
them?
1. How nationwide studies were
conducted?
 Nationwide Bachelor of Hospitality research has not been
completed, so Haaga-Helia AMK has carried out research since
2005
 Real-time monitoring information necessary for the development of
Bachelor of Hospitality education and hospitality lobbying. In
addition, the results are used to evaluate the effectiveness and
changes in working life of Bachelor of Hospitality
 The results of this study are useful for graduates and current
students studying our degree, companies and employers. 4
2. Why research Bachelor of
Hospitality?
30.9.2016Restonomien palkka- ja
työllisyystutkimus 2016
5
2016 2011 2005
Time of data collection April-May June-August June-August
Target group 2000-2016
graduates
1994-2011
graduates
1994-2005
graduates
Graduates information Permission
research given by
UAS
Permission
research given by
UAS
Permission
research given by
UAS
Graduates source address Population register
center
Population
register center
Population
register center
Number of surveys sent 13 056 5300 4200
Number of respondents 858 1060 1042
Return % 15% 20% 25%
Number of research permits
gives by AMK
13 pcs 4 pcs 9 pcs
Data collection method Electronic
questionnaire
Paper and
electronice
questionnaire
Paper
questionnaire
Analysis tool Excel, Webropol, Excel Excel
2016, 2011 and 2005 implementations
6
Implementation of the 2016 survey
Time of data
collection:
April-May
Target group:
2000-2016
graduates
Graduates info:
Permission research
given by UAS
Graduates source
address:
Population register center
Questionnaires
sent:
5300 pcs
Respondents:
858 pcs
Number of
research
permits
gives by
AMK
Data
Collection
method:
Electronic
questionnai
re
Analysis
tool:
Excel &
Webropol
13 pcs
Respon
dents
rate:
7
Comparability and reliability of the various studies over
the years
 The results for 2005 and 2011 are very comparable (respondents have
the same type of demographic and the main data collection tool was
paper-based postal survey).
 In 2016 the comparability with previous years has indicative differences
in the data collection and electronic research data structure. Some
points apply only to the 2016 results.
• Reliability: The 1000 single person sample survey margin of error is
maximum +/- 3 percentage points in either direction, depending on the
response rate.
3.Who answered – respondents profiles
10.11.2006
8
9
83%
17%
36%
39%
14%
10%
2%
28%
33%
25%
14%
82%
18%
40%
37%
16%
6%
1%
79%
21%
54%
28%
14%
4%
0%
0% 20% 40% 60% 80% 100%
Gender
woman
man
Age
Under 30 y.o.
31 – 40 y.o
41 – 50 y.o.
51 – 60 y.o.
61 y.o. +
Work experience length
Under 4 years
4-10 years
10-20 years
Over 20 years
2016
2011
2005
Gender, age, work
experience in years
Year 2016
Age:
30-40 year
olds
Age:
Under 30
year olds
10
10%
40%
30%
19%
24%
48%
23%
6%
0% 20% 40% 60%
Lower BoH (aprox=840)
2016-2015
2014-2010
2009-2005
2004-2000
Higher BoH (aprox=84)
2016-2015
2014-2010
2009-2005
2004-2000
Graduation year 2016
25%
42%
22%
11%
3%
23%
55%
19%
0% 20% 40% 60%
Under 2 years
2-3,0 years
3,1-4 years
Over 4 years
Study length 2016
Higher BoH Lower BoH
Graduation year and the duration of
their studies 2016
11
28%
12%
9%
8%
7%
7%
5%
5%
3%
3%
3%
3%
2%
1%
1%
47%
2%
17%
0%
1%
0%
0%
0%
0%
25%
4%
1%
42%
20%
0%
7%
2%
10%
8%
3%
4%
0%
0%
0%
0% 20% 40% 60%
Haaga-Helia UAS (capital region)
Jyväskylä UAS
Mikkeli UAS
Tampere UAS
Savonia UAS
Lahti UAS
Rovaniemi UAS
Northern Karelia UAS
Pirkanmaa UAS
Satakunnan UAS
Seinäjoki UAS
Laurea UAS (capital region)
Kajaani UAS
Turku UAS
Novia UAS
2016
2011
2005
In 2016, the respondent
most often studied their
degrees in:
Respondents per
UAS
Jyväskylä
Savonlinna
Mikkeli
Lahti
Helsinki
Tampere
12
73%
24%
2%
1%
72%
25%
1%
1%
77%
3%
21%
1%
0% 20% 40% 60% 80% 100%
day study
evening study,
blended learning
continuing
education
other type
How did you study to become
BoH?
2016
2011
2005
Year 2016
Day student
shares have
remained the
same in different
years
Study type
Studied full-
time day
studies
13
28%
22%
16%
7%
6%
5%
2%
2%
2%
1%
1%
13%
27%
25%
12%
9%
4%
1%
3%
0%
0%
1%
19%
26%
23%
10%
3%
0% 10% 20% 30%
Tourism (Finnish speaking)
Service Management (Finnish speaking)
Hotel and Restaurant Management
(Finnish)
Tourism Management (Finnish speaking)
Hotel, Restaurant and Tourism
Management (Finnish)
Hospitality Management Master of
Business Administration (Finnish)
Hotel and Restaurant Sector (chef)
(Finnish)
degree programme in hotel, restaurant
and tourism management (English)
utbildningsprogrammet för turism
(Swedish)
degree programme in facility
management
Tourism (Master Degree)
In which Hospitality Management Degree
Programme did you study?
2016
2011
2005
Respondents
education by
program
14
Breakdown of Hospitality Management graduates upto
2016 according to the Finnish Population Register Center
• Between years 2000-
2015 15 096 students
graduated from
Hospitality Management
• 3% of the
graduates,from all years
combined, are living
abroad
• 85% are women and
15% men Graduates home municipalities
15
4. Where and how Bachelors of Hospitality
Management are working? What kind of tasks?
16
24%
16%
13%
11%
9%
7%
7%
5%
4%
3%
3%
3%
3%
3%
2%
2%
2%
0% 10% 20% 30%
Restaurant industry (bars, cafes, restaurants,…
Hospitality (hotels, other accommodation)
Education and training
Food service industry (eg. Large kitchen)
Trade field
Transport, Transportation, Logistics
Sales, Marketing, Communications
Cleaning and real estate services
Trade fair, congress and conference services
Arts, entertainment, recreation
Services for business
Health and Social Services
Industrial Field
Tourism Public Sector
Event Organizer Services
Wellness services (e.g. Spas, etc.)
Information, communication
Other under 2%
Bachelor of Hospitality
employers' sectors in
2016
The most common: catering,
accommodation, teaching and
education, as well as food service
and trade sector
17
In which other sectors Bachelors of Hospitality
Management are finding employment? Examples
Finance and
insurance
Car dealers
TechnologyOrganizations, politics,
government deparment
Interpreting
services
Military
Church,
congregation Library sectorEntrepreneurship and
industrial services
Energy sector
Media
Real estate
Shipping
services
Food industry
18
3%
5%
9%
6%
19%
11%
11%
30%
4%
4%
11%
5%
19%
14%
11%
32%
5%
6%
11%
7%
20%
11%
10%
31%
0% 10% 20% 30% 40%
1 - 4 people
5-9
10-29
30 - 49
50 – 249
250 – 499
500 – 999
1000 or more
2016
2011
2005
Respondent’s
employees number of
staff
1/3 of Hospitality
Management
graduates work
in companies
with more than
1,000 employees
19
How long do graduate’s stay
at their job?
20%
32%
32%
15%
20%
31%
38%
11%
0% 10% 20% 30% 40%
Under
1 year
1-3 -
years
4-10 -
years
Over
10
years
What is the current duration of employment?
2016
2011
Year 2016
The average time
spent in an
employment
relationship
4y 6m
20
62%
9%
9%
6%
5%
4%
1%
1%
68%
6%
9%
6%
2%
2%
3%
1%
63%
5%
15%
7%
2%
2%
3%
1%
0% 20% 40% 60% 80%
working for somebody else in full
time position
working for somebody else in
part-time position
working for somebody else in
temporary full time position
maternity, paternity, or parental
leave
unemployed
studying
entrepreneur
working as free lance/outsourced
2016
2011
2005
Work situations for Bachelor of Hospitality Management
graduates.
Year 2016
Working for
somebody
else in full
time position
56%
24%
13%
11%
2%
11%
0% 20% 40% 60%
lack of full time
employment
studying at the same time
suits me to work less/I
desire to work less
children or relatives will
health reasons
other reasons
Reasons for being in part-time
employment?Reasons for
working part –time
in 2016
Other causes
were e.g. student
or child-care
leave,
entrepreneurship,
and the lay-off
22
32%
68%
22%
30%
23%
8%
3%
3%
4%
4%
37%
63%
29%
23%
24%
8%
3%
3%
6%
4%
42%
58%
32%
25%
19%
8%
3%
3%
7%
3%
0% 20% 40% 60% 80%
yes
no
Number of…
1 - 4 people
5 - 9 people
10 - 20 people
21 - 30 people
31 - 40 people
41 - 50 people
51 - 100 people
101 or more
2016
2011
2005
Do Bachelors of
Hospitality graduates
have subordinates in
ther current work?
Every third BHM had
subordinates in
2016. The proportion
dropped since 2005
12 percentage
points.
23
50%
12%
10%
7%
3%
3%
3%
1%
1%
2%
7%
65%
13%
8%
4%
2%
1%
1%
1%
1%
1%
5%
53%
16%
11%
5%
2%
2%
2%
1%
1%
0%
6%
0% 20% 40% 60% 80%
in the time of graduation I was
already in full time employment
immediately after graduation
within 1 - 3 months
within 4 - 6 months
within 7 - 9 months
within 10 - 12 months
within 1,1 - 1,5 years
within 1,6 - 2 years
within 2,1 - 3 years
within 3,1 years
still not in full time employment
When have you obtained a job after graduation?
2016
2011
2005
Employment in a
full time position
72% of Bachelor of
Hospitality Management
graduates were
employed within 3
months of the
graduation(2016)
24
2016
• Työn sisältö, mielenkiintoiset,
haasteelliset työtehtävät
• Työn jatkuvuus, vakinaisuus
• Työpaikan sijainti
• Kehittymis- ja
koulutusmahdollisuudet
• Etenemismahdollisuudet,
(yleneminen, esimiestehtävät)
• Joustavat työajat
• Palkkaus
2011
• Arvostettu toimenkuva
• Etenemismahdollisuudet
(yleneminen, esimiestehtävät)
• Joustavat työajat
• Kehittymis- ja koulutus-
mahdollisuudet
• Mahdollisuus vaikuttaa
toimenkuvaan
• Palkkaus
• 7. Työn jatkuvuus, vakinaisuus
The main job selection criteria for 2016 and 2011
What motivates
Bachelor of
Hospitality
graduates?
Job content Job content
Permanent job,
continuation
Job
characteristics
Work location Work location
Development and
training
opportunities
Salary
Career opportunities Promotion
Flexible working hours
Working hours
Salary
The opportunity to influence has the
responsibility and freedom
25
In 2016, 11 percentage
more of Bachelor of
Hospitality
Management graduates
have been employed
through the
employment office than
in 2011 and 2005
22%
20%
19%
18%
9%
8%
8%
7%
4%
3%
1%
1%
1%
6%
23%
16%
8%
14%
12%
10%
13%
8%
3%
3%
1%
1%
5%
25%
25%
8%
13%
18%
14%
3%
1%
7%
0% 20% 40%
employer offered a job
I contacted employer directly
through unemployment office
with help of relations (family/friends)
through job advertisement
through electronic job search…
through work placement/thesis of the…
through web page of employer
through a direct search
through a temporary agency
established own company
through social networks (Facebook,…
I moved services to family business
other
Factors that helped you get current job
2016
2011
2005
26
70%
15%
6%
3%
3%
1%
1%
60%
18%
12%
8%
14%
2%
4%
61%
20%
15%
12%
12%
2%
3%
0% 20% 40% 60% 80%
operational position
managerial position
leadership position
education position
expert, designer or development
position
entrepreneurship position
management position
2016
2011
2005
In what positions people worked after graduation?
27
41%
18%
17%
15%
6%
2%
1%
38%
24%
33%
20%
16%
10%
4%
44%
11%
33%
28%
5%
21%
3%
0% 20% 40% 60%
operational task
manager level tasks
expert, designer, development
tasks
leadership tasks
teaching tasks
managerial tasks
entrepreneurial tasks
2016
2011
2005
What kind of duties I perform in the current job?
28
In 2016, teaching,
managerial and
entrepreneurial
tasks were found
significantly more
interesting than in
previous years.
Bachelor of Hospitality
Management dream
tasks in 5 years time
What kind of tasks would you like to work on in 5 years time?
Operational tasks
Manager level tasks
Leader level tasks
Educational tasks
Entrepreneurial tasks
Expert, designer or
development tasks
Managerial tasks
29
0
10
20
30
40
50
60
70
80
%
Työtehtävät
Valmistumisen jälkeen Nykyinen päätoimi Haluaisi olla 5 vuoden päästä
Comparable work positions: graduation, the current
situation and 5 years from now, in 2016
After graduation Current position Would like to be 5 years
from now
30
36%
34%
37%
25%
25%
26%
39%
41%
37%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2016
2011
2005
Do you want to work for your current employer in 5 years time?
yes no I don't know
1/3 of the respondents want to work in five years' time
for the same employer
31
10%
8%
11%
90%
92%
89%
0% 20% 40% 60% 80% 100%
2016
2011
2005
Have you worked abroad after your
graduation?
yes no
69%
17%
12%
13%
0% 20% 40% 60% 80%
operational level job
managerial level job
expert jobs
other
What types of jobs have you
done abroad?
The share of the employes working abroad remained the
same at 10%
32
23%
15%
25%
36%
25%
32%
17%
28%
21%
9%
23%
10%
15%
9%
12%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2016
2011
2005
How likely you will work abroad during your career?
very unlikely somewhat unlikely possibly
very likely I don't know
More than half of the respondents considered unlikely to
work abroad during their careers
10.11.2006Malli kalvopohjasta
33First job titles after graduation (2016 results)
34
Bachelor of job titles in the current work (results of
2016)
35
Comes with
task titles that
received more
than 5 mention
Bachelor of Hospitality dream jobs in 5 year’s time
(results of 2016)
36
Unemployment and
layoffs 79%
17%
3%
89%
10%
1%
84%
16%
1%
0% 20% 40% 60% 80% 100%
no
yes, unemployed
yes, laid off
Have you been unemployed or laid off in
the past 12 months?
2016
2011
2005
During the past year,
the percentage of
unemployed or laid
off was clearly higher
than in the survey
years 2005 and
2011.
According to the study in
2016 fewer people worked
overtime of 25 hours or
more in a week. And while
the amount of overtime is
less, the request to do
overtime has remained
pretty much the same as
previous years.
60% did
overtime, of
which 75%
didn’t get
paid for 37
Overtime
60%
40%
44%
28%
12%
5%
3%
2%
65%
35%
42%
28%
13%
5%
4%
8%
66%
34%
31%
31%
16%
5%
5%
12%
0% 20% 40% 60% 80%
Yes
No
How many hours a
week?
1 – 4 h
5 - 9 h
10 - 14 h
15 - 19 h
20 - 24 h
25 h or more
Have you worked overtime in the past 3
months?
2016
2011
2005
Attitudes towards
entrepreneurship are
quite positive.
38
5. Bachelor of Hospitality Management
and Entrepreneurship
38%
36%
6%
2%
2%
17%
43%
45%
7%
6%
0% 20% 40% 60%
I am not
I consider it as possible
I am planning to
I am already part-time
entrepreneur
I am already an
entrepreneur
I don't know
Are you interested in becoming an
entrepreneur?
2016
2011
vuonna 2016Year 2016
36% considered
entrepreneurship
as a possibility
39
Why are you not interested in entrepreneurship?
'Bad experiences and perception” (2016)
Too much
bureaucrac
y
Current
work
wage is
rewarding
Too high
risks Laborious
Lack of
person-
specific
capabilities
The general
economic
situation
unfavorable
”Binding nature, too
much time”
” Advanced age, does
not fit the nature, not
the courage or
interest in, not a
business idea”
6. Bachelor of Hospitality Management
remuneration
In 2016 the
average monthly
paycheck came to
2877 €
41
7%
13%
25%
19%
16%
19%
7%
15%
25%
20%
12%
21%
0% 10% 20% 30%
Under 1500
euros
1500-2000e
2001-2500e
2501-3000e
3001-3500 e
Over 3500 euros
2016 2011 (amended in 2015 )
Note: The calculation of the maximum salary is 10 000 € / month.
2877
2600
2934
2735
2549
0 2,000 4,000
Average
(2016/2011:
-2 %)
Median
(2016/2011:
-5 %)
Euroa
2016
2011 (amended in 2015)
2005 (amended in 2015)
Principal occupation from euro-denominated income. Earnings for
regular working hours before withholding tax (gross revenue)
42
18%
40%
25%
12%
4%
15%
41%
27%
11%
6%
0% 10% 20% 30% 40% 50%
Under 1500
euros
1500-2000e
2001-2500e
2501-3000e
Over 3000
euros
What was the principal occupation from your net salary?
2016 2011 (amended in 2015)
Note: The calculation of the maximum salary is 10 000 € / month
The principal occupation of net salary / month.
Regular working hours earnings after tax (net income =)
2002
1900
2086
2051
1829
0 1,000 2,000 3,000
Average
(2016/2011: -4 %)
Median
(2016/2011: - 7 %)
Euros
2016
2011 (amended in 2015)
2005 (amended in 2015)
43
1%
8%
22%
23%
18%
27%
1%
8%
23%
27%
19%
22%
0% 10% 20% 30%
Under 1500
euros
1500-2000e
2001-2500e
2501-3000e
3001-3500 e
Over 3500
euros
2016 2011 (amended in 2015)
3214
3000
3270
3156
2942
0 2,000 4,000
Average
(2016/2011: -2%)
Median
(2016/2011: -5
%)
Euros
2016 2011 (amended in 2015)
2005 (amended in 2015)
What would be an appropriate amount of gross salary (= salary
before withholding tax) in the current work tasks?
44
56%
21%
20%
4%
29%
29%
25%
18%
0% 20% 40% 60%
0 euros
1-50 euros
51-500
euros
Yli 500
euros
fringe benefits received from principal occupation
From the total taxable value
2016 2011 (amended in 2015)
Fringe benefits and overtime pay from one's main job
75%
18%
6%
67%
25%
8%
0% 10%20%30%40%50%60%70%80%
0 euros
1-500 euros
Yli 500 euros
Compensation and salaries of main job overtime
2016 2011 (amended in 2015)
45
25%
37%
29%
67%
59%
68%
2%
6%
4%
4%
0% 20% 40% 60% 80% 100%
2016
2011
2005
Is the incentive (bonus) part of pay system?
yes no another don't know
47%
50%
44%
53%
50%
56%
0% 20% 40% 60% 80% 100%
2016
2011
2005
Is salary coresponding to your education?
11%
12%
14%
89%
88%
86%
0% 20% 40% 60% 80% 100%
2016
2011
2005
Do you have additional income (apart from
salary)?
38%
50%
47%
53%
50%
53%
8%
0% 20% 40% 60% 80% 100%
2016
2011
2005
Are your current tasks appropriately
remunerated?
Information about remuneration in
2016, 2011, 2005
46
7. Bachelor of Hospitality Management
skills
Intuition,
knowledge of
human nature
and versatility
are necessary
Bachelor of
Hospitality
Management is a
customer service
and
understanding
leadership and
business
chameleon
47
The main areas of expertise in 2016 from word cloud
(aprox.=704)
1. Generic competences
Management of their own work and self-
direction
 A fundamental focus –
prioritising
 Planning, organization and
coordination ability
 Problem solving skills
 Large assemblies management
 Management knowledge,
evaluation and application
48
Most important competences in 2016 (aprox.=704)
2. Most often mentioned
personal characteristics :
service orientation, readiness for
change, perseverance, empathy,
accuracy, diligence, flexibility, oper-
ation, accuracy, agility, analytical, fast
absorptive capacity, endurance, and
concentration under stress,
49
3. Bachelor of Hospitality Management expertise
• Customer Service Skills, as well as interaction and communication skills, language skills
• Human resource management, especially in coaching leadership skills :
Know your skills and social intelligence: sensitivity, humanity, the situation sensitivity, empathy,
presence
Motivation and encouragement
Delegation of work and responsibility
• System expertise
Computer skills: cash, booking, ordering and inventory management systems and, in particular
Excel spreadsheet skills
• In the field of legislation: knowledge of laws: laws, statutes, regulations,
administrative rules (in particular, employment law, contract law etc.)
• Concrete manual skills and product knowledge
• Business-know-how
• In addition, others mentioned were pedagogical expertise, guidance and coaching
Most important compteneces in 2016 (aprox.=704)
50
BEST ESTIMATES GIVEN BY BACHELORS OF HOSPITALITY
MANAGEMENT
service skills, language skills, communication and
interaction skills, business skills,
self-management and development as well as
international and cultural competence.
CRITICAL ESTIMATES GIVEN
Design, aesthetics, service design expertise,
purchasing- and logistics know-how and
security expertise.
Professional development during work life
(aprox.=853, 2016)
51
8. Bachelor of Hospitality Management
awareness and development ideas
Bachelor or Hospitality Management Degree is known in
working life at the moment very or fairly-well according to
49% of the respondents. Bachelor of Hospitality
Management (Master’s Degree) - brand awareness is
clearly weaker, very or fairly well known in employment,
according to 17% of respondents.
What is more to BoHM?
(aprox=456,2016)
”Hospitality Management
Degree should add virtual
and hands-on instruction,
internationalization and
make even more closely
with the world of work in
the field.
53
Bachelor of Hospitality Management and working life
2026 (aprox=456, 2016)
” Unique, customer
service, and emphasis
on the importance of
client encountering.”
” Management is
based on
knowledge, trust
and
appreciation.”
” Some of the
tasks are
automated.”
” Micro-
entrepreneurship
is increasing.”
” Work is moving,
multi-dimensional. The
biggest challenges
relate to the sense of
information security
and community work
community.”
” An unbiased is an
important factor.”
” High-speed variability
and decision-making
responsibility and safety.”
”Various service
functions are merging.”
In the future there is a need for
more flexibility and agility,
enthusiasm, anticipation skills,
customer literacy, digital service
and experience the world as well
as the overall management and
motivational skills and remote
management.
54
9. Summary of the 2016 survey
Typical Bachelor of Hospitality
According
to findings
in 2016
Studying
full time
(day)
Most often study
their degrees in:
Jyväskylä
Savonlinna
Mikkeli
Lahti
Helsinki
Tampere
STUDYING
According to Population
Register center about
30% of residents come
from Southern Finland
50% were in full time employment before graduation.
Half graduate within 3-4 years
Masters in often completed in 2-3
years. ¼ completes it in less than 2
years
1/3 wants to continue working
for the same employer in next 5
years
36% considers
possibility to
become
entrepreneur
90% of respondents did not
work abroad after graduation,
but every fourth keeps it as
possibility for career
advancement
FUTUREANDKNOW-HOW
About half
were
satisfied
with
wages
Gross
monthly
earnings
for regular
working
hours 2877
€, 2600 €
is median
REMUNERATION
Bachelor of Hospitality
Management degree
provides the best service,
communication, and
interaction skills and
business know-how
In the future need for more
flexibility and agility,
enthusiasm, anticipation
skills, customer literacy,
digital services and
experience to manage the
whole world, as well as
expertise in motivating and
individual leadership know-
how
THEEMPLOYMENTSITUATION
Most common employment
sectors were restaurant,
accommodation, education
and training sectors as well
as food service and trade
sector
30-40
years old
Under 30
years old
67% did not fall
within the scope
of the incentive
pay system
60% did over
time of which
75% didn’t
receive
monetary
compensation
89%
doesn’t
have
secondary
income
of the respondents
were woman
83%
Worked in the
capital's metropolitan
area in economic
sector
From one work to
another on a
permanent full-time
employment
Works in private
sector
Were
subordinates
The median duration
of the current main
occupation of the
employment
relationship
5% unemployed
and 4%
studying
Have not been
unemployed or
laid off during
the past year
4y 6m
55
10. What do the results mean?
• Bachelor of Hospitality Management are employed quite well despite the
economic situation (Finland medium, Statistics Finland 2016).
• Only 9% of Hospitality Managers are in fixed-term employment in 2016
(fixed-term employment in Finland for about 12-18% of employment
relationships, Findicator 2016).
• According to the study in 2016, 85% of the respondents got into
employment immediately after graduation or the year after completion of
the Bachelor of Hospitality Management Degree Programme (the
corresponding figure for all Finnish UAS's 80%, the Board of Education
2014).
• According to the study men and women pay is clearly different, with favour
The research report is published in the autumn of 2016 the Haaga-
Helia University of Applied Sciences publication. Results give wider
picture and perspective.
56
10. What the results mean?
• It seems that the development of Bachelor of earned income has not kept
quite general wage increase in speed, according to the results in 2016
study. (Wage and salary earners had a median income 2015 2963 € in
Finland According to Statistics Finland. According to the research median
income was € 2600 in 2011 and 2016.) This will, however, take into account
the fact that median salary is the regular average earnings excluding bonus
and overtime pay.
• Year 2016 results was a large variation in respect of pay: 30% of respondents
earning more than € 3001 and 18% less than € 2000. However, the majority
of respondents (38%) earned 2001-3000 euros, which holds the average
value of less than EUR 3000.
• About half of the Bachelor of Hospitality Management were dissatisfied
with their wages for all survey years. Wishful pay was almost 400 € / month
more of 2016 according to the results. In general, women (80% of
respondents) are less satisfied with their pay than men (three decades of
The research report is published in the autumn of 2016 the Haaga-
Helia University of Applied Sciences publication. Results give wider
picture and perspective.
57
• Petteri Ohtonen, Project Manager:
petteri.ohtonen@haaga-helia.fi
• Kristiina Adamsson, Research and
Development Lecturer:
kristiina.adamsson@haaga-helia.fi
• Jukka Väyrynen, Career and
Recruitment Project Manager:
jukka.vayrynen@haaga-helia.fi
Lisätietoja ja tutkimuksen
esittelyt

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Bachelor of hospitality management at work 2005, 2011 and 2016

  • 1. 10.11.2006Malli kalvopohjasta 1 Bachelor of Hospitality Management at work Research: Kristiina Adamsson, Petteri Ohtonen, Emmi Lehtinen ja Jukka Väyrynen. Drawings: Jukka Fordell. Translation to English: Violeta Salonen Bachelor of Hospitality Management (UAS) and (Higher UAS) graduates nationwide wage and employment survey 2005, 2011 and 2016
  • 2. 1-2. How and why national studies were conducted? 3. Who responded – respondents profile? 4. Where and how Bachelors of Hospitality Management are working? What kind of jobs? 5. Bachelor of Hospitality Management and Entrepreneurship 6. Bachelor of Hospitality Management and salary 7. Bachelor of Hospitality Management skills 8. Recognition of qualifications and the respondents’ development thoughts 9. Summary: typical Bachelor of Hospitality Management 2016 10. What do the results mean? 2 Contents
  • 3.  The research has been done three times by Haaga-Helia AMK and Haaga alumni in years 2005, 2011 and 2016  Studies have examined professional development of Bachelor of Hospitality graduates  the employment situation  jobs, job descriptions, and their roles  pay and remuneration forms  current and future skills needs  Survey done through questionnaires (electronic, paper), respondents about 850-1000 in the survey years 3 What graduates earn, in what positions they work and what motivates them? 1. How nationwide studies were conducted?
  • 4.  Nationwide Bachelor of Hospitality research has not been completed, so Haaga-Helia AMK has carried out research since 2005  Real-time monitoring information necessary for the development of Bachelor of Hospitality education and hospitality lobbying. In addition, the results are used to evaluate the effectiveness and changes in working life of Bachelor of Hospitality  The results of this study are useful for graduates and current students studying our degree, companies and employers. 4 2. Why research Bachelor of Hospitality?
  • 5. 30.9.2016Restonomien palkka- ja työllisyystutkimus 2016 5 2016 2011 2005 Time of data collection April-May June-August June-August Target group 2000-2016 graduates 1994-2011 graduates 1994-2005 graduates Graduates information Permission research given by UAS Permission research given by UAS Permission research given by UAS Graduates source address Population register center Population register center Population register center Number of surveys sent 13 056 5300 4200 Number of respondents 858 1060 1042 Return % 15% 20% 25% Number of research permits gives by AMK 13 pcs 4 pcs 9 pcs Data collection method Electronic questionnaire Paper and electronice questionnaire Paper questionnaire Analysis tool Excel, Webropol, Excel Excel 2016, 2011 and 2005 implementations
  • 6. 6 Implementation of the 2016 survey Time of data collection: April-May Target group: 2000-2016 graduates Graduates info: Permission research given by UAS Graduates source address: Population register center Questionnaires sent: 5300 pcs Respondents: 858 pcs Number of research permits gives by AMK Data Collection method: Electronic questionnai re Analysis tool: Excel & Webropol 13 pcs Respon dents rate:
  • 7. 7 Comparability and reliability of the various studies over the years  The results for 2005 and 2011 are very comparable (respondents have the same type of demographic and the main data collection tool was paper-based postal survey).  In 2016 the comparability with previous years has indicative differences in the data collection and electronic research data structure. Some points apply only to the 2016 results. • Reliability: The 1000 single person sample survey margin of error is maximum +/- 3 percentage points in either direction, depending on the response rate.
  • 8. 3.Who answered – respondents profiles 10.11.2006 8
  • 9. 9 83% 17% 36% 39% 14% 10% 2% 28% 33% 25% 14% 82% 18% 40% 37% 16% 6% 1% 79% 21% 54% 28% 14% 4% 0% 0% 20% 40% 60% 80% 100% Gender woman man Age Under 30 y.o. 31 – 40 y.o 41 – 50 y.o. 51 – 60 y.o. 61 y.o. + Work experience length Under 4 years 4-10 years 10-20 years Over 20 years 2016 2011 2005 Gender, age, work experience in years Year 2016 Age: 30-40 year olds Age: Under 30 year olds
  • 10. 10 10% 40% 30% 19% 24% 48% 23% 6% 0% 20% 40% 60% Lower BoH (aprox=840) 2016-2015 2014-2010 2009-2005 2004-2000 Higher BoH (aprox=84) 2016-2015 2014-2010 2009-2005 2004-2000 Graduation year 2016 25% 42% 22% 11% 3% 23% 55% 19% 0% 20% 40% 60% Under 2 years 2-3,0 years 3,1-4 years Over 4 years Study length 2016 Higher BoH Lower BoH Graduation year and the duration of their studies 2016
  • 11. 11 28% 12% 9% 8% 7% 7% 5% 5% 3% 3% 3% 3% 2% 1% 1% 47% 2% 17% 0% 1% 0% 0% 0% 0% 25% 4% 1% 42% 20% 0% 7% 2% 10% 8% 3% 4% 0% 0% 0% 0% 20% 40% 60% Haaga-Helia UAS (capital region) Jyväskylä UAS Mikkeli UAS Tampere UAS Savonia UAS Lahti UAS Rovaniemi UAS Northern Karelia UAS Pirkanmaa UAS Satakunnan UAS Seinäjoki UAS Laurea UAS (capital region) Kajaani UAS Turku UAS Novia UAS 2016 2011 2005 In 2016, the respondent most often studied their degrees in: Respondents per UAS Jyväskylä Savonlinna Mikkeli Lahti Helsinki Tampere
  • 12. 12 73% 24% 2% 1% 72% 25% 1% 1% 77% 3% 21% 1% 0% 20% 40% 60% 80% 100% day study evening study, blended learning continuing education other type How did you study to become BoH? 2016 2011 2005 Year 2016 Day student shares have remained the same in different years Study type Studied full- time day studies
  • 13. 13 28% 22% 16% 7% 6% 5% 2% 2% 2% 1% 1% 13% 27% 25% 12% 9% 4% 1% 3% 0% 0% 1% 19% 26% 23% 10% 3% 0% 10% 20% 30% Tourism (Finnish speaking) Service Management (Finnish speaking) Hotel and Restaurant Management (Finnish) Tourism Management (Finnish speaking) Hotel, Restaurant and Tourism Management (Finnish) Hospitality Management Master of Business Administration (Finnish) Hotel and Restaurant Sector (chef) (Finnish) degree programme in hotel, restaurant and tourism management (English) utbildningsprogrammet för turism (Swedish) degree programme in facility management Tourism (Master Degree) In which Hospitality Management Degree Programme did you study? 2016 2011 2005 Respondents education by program
  • 14. 14 Breakdown of Hospitality Management graduates upto 2016 according to the Finnish Population Register Center • Between years 2000- 2015 15 096 students graduated from Hospitality Management • 3% of the graduates,from all years combined, are living abroad • 85% are women and 15% men Graduates home municipalities
  • 15. 15 4. Where and how Bachelors of Hospitality Management are working? What kind of tasks?
  • 16. 16 24% 16% 13% 11% 9% 7% 7% 5% 4% 3% 3% 3% 3% 3% 2% 2% 2% 0% 10% 20% 30% Restaurant industry (bars, cafes, restaurants,… Hospitality (hotels, other accommodation) Education and training Food service industry (eg. Large kitchen) Trade field Transport, Transportation, Logistics Sales, Marketing, Communications Cleaning and real estate services Trade fair, congress and conference services Arts, entertainment, recreation Services for business Health and Social Services Industrial Field Tourism Public Sector Event Organizer Services Wellness services (e.g. Spas, etc.) Information, communication Other under 2% Bachelor of Hospitality employers' sectors in 2016 The most common: catering, accommodation, teaching and education, as well as food service and trade sector
  • 17. 17 In which other sectors Bachelors of Hospitality Management are finding employment? Examples Finance and insurance Car dealers TechnologyOrganizations, politics, government deparment Interpreting services Military Church, congregation Library sectorEntrepreneurship and industrial services Energy sector Media Real estate Shipping services Food industry
  • 18. 18 3% 5% 9% 6% 19% 11% 11% 30% 4% 4% 11% 5% 19% 14% 11% 32% 5% 6% 11% 7% 20% 11% 10% 31% 0% 10% 20% 30% 40% 1 - 4 people 5-9 10-29 30 - 49 50 – 249 250 – 499 500 – 999 1000 or more 2016 2011 2005 Respondent’s employees number of staff 1/3 of Hospitality Management graduates work in companies with more than 1,000 employees
  • 19. 19 How long do graduate’s stay at their job? 20% 32% 32% 15% 20% 31% 38% 11% 0% 10% 20% 30% 40% Under 1 year 1-3 - years 4-10 - years Over 10 years What is the current duration of employment? 2016 2011 Year 2016 The average time spent in an employment relationship 4y 6m
  • 20. 20 62% 9% 9% 6% 5% 4% 1% 1% 68% 6% 9% 6% 2% 2% 3% 1% 63% 5% 15% 7% 2% 2% 3% 1% 0% 20% 40% 60% 80% working for somebody else in full time position working for somebody else in part-time position working for somebody else in temporary full time position maternity, paternity, or parental leave unemployed studying entrepreneur working as free lance/outsourced 2016 2011 2005 Work situations for Bachelor of Hospitality Management graduates. Year 2016 Working for somebody else in full time position
  • 21. 56% 24% 13% 11% 2% 11% 0% 20% 40% 60% lack of full time employment studying at the same time suits me to work less/I desire to work less children or relatives will health reasons other reasons Reasons for being in part-time employment?Reasons for working part –time in 2016 Other causes were e.g. student or child-care leave, entrepreneurship, and the lay-off
  • 22. 22 32% 68% 22% 30% 23% 8% 3% 3% 4% 4% 37% 63% 29% 23% 24% 8% 3% 3% 6% 4% 42% 58% 32% 25% 19% 8% 3% 3% 7% 3% 0% 20% 40% 60% 80% yes no Number of… 1 - 4 people 5 - 9 people 10 - 20 people 21 - 30 people 31 - 40 people 41 - 50 people 51 - 100 people 101 or more 2016 2011 2005 Do Bachelors of Hospitality graduates have subordinates in ther current work? Every third BHM had subordinates in 2016. The proportion dropped since 2005 12 percentage points.
  • 23. 23 50% 12% 10% 7% 3% 3% 3% 1% 1% 2% 7% 65% 13% 8% 4% 2% 1% 1% 1% 1% 1% 5% 53% 16% 11% 5% 2% 2% 2% 1% 1% 0% 6% 0% 20% 40% 60% 80% in the time of graduation I was already in full time employment immediately after graduation within 1 - 3 months within 4 - 6 months within 7 - 9 months within 10 - 12 months within 1,1 - 1,5 years within 1,6 - 2 years within 2,1 - 3 years within 3,1 years still not in full time employment When have you obtained a job after graduation? 2016 2011 2005 Employment in a full time position 72% of Bachelor of Hospitality Management graduates were employed within 3 months of the graduation(2016)
  • 24. 24 2016 • Työn sisältö, mielenkiintoiset, haasteelliset työtehtävät • Työn jatkuvuus, vakinaisuus • Työpaikan sijainti • Kehittymis- ja koulutusmahdollisuudet • Etenemismahdollisuudet, (yleneminen, esimiestehtävät) • Joustavat työajat • Palkkaus 2011 • Arvostettu toimenkuva • Etenemismahdollisuudet (yleneminen, esimiestehtävät) • Joustavat työajat • Kehittymis- ja koulutus- mahdollisuudet • Mahdollisuus vaikuttaa toimenkuvaan • Palkkaus • 7. Työn jatkuvuus, vakinaisuus The main job selection criteria for 2016 and 2011 What motivates Bachelor of Hospitality graduates? Job content Job content Permanent job, continuation Job characteristics Work location Work location Development and training opportunities Salary Career opportunities Promotion Flexible working hours Working hours Salary The opportunity to influence has the responsibility and freedom
  • 25. 25 In 2016, 11 percentage more of Bachelor of Hospitality Management graduates have been employed through the employment office than in 2011 and 2005 22% 20% 19% 18% 9% 8% 8% 7% 4% 3% 1% 1% 1% 6% 23% 16% 8% 14% 12% 10% 13% 8% 3% 3% 1% 1% 5% 25% 25% 8% 13% 18% 14% 3% 1% 7% 0% 20% 40% employer offered a job I contacted employer directly through unemployment office with help of relations (family/friends) through job advertisement through electronic job search… through work placement/thesis of the… through web page of employer through a direct search through a temporary agency established own company through social networks (Facebook,… I moved services to family business other Factors that helped you get current job 2016 2011 2005
  • 26. 26 70% 15% 6% 3% 3% 1% 1% 60% 18% 12% 8% 14% 2% 4% 61% 20% 15% 12% 12% 2% 3% 0% 20% 40% 60% 80% operational position managerial position leadership position education position expert, designer or development position entrepreneurship position management position 2016 2011 2005 In what positions people worked after graduation?
  • 27. 27 41% 18% 17% 15% 6% 2% 1% 38% 24% 33% 20% 16% 10% 4% 44% 11% 33% 28% 5% 21% 3% 0% 20% 40% 60% operational task manager level tasks expert, designer, development tasks leadership tasks teaching tasks managerial tasks entrepreneurial tasks 2016 2011 2005 What kind of duties I perform in the current job?
  • 28. 28 In 2016, teaching, managerial and entrepreneurial tasks were found significantly more interesting than in previous years. Bachelor of Hospitality Management dream tasks in 5 years time What kind of tasks would you like to work on in 5 years time? Operational tasks Manager level tasks Leader level tasks Educational tasks Entrepreneurial tasks Expert, designer or development tasks Managerial tasks
  • 29. 29 0 10 20 30 40 50 60 70 80 % Työtehtävät Valmistumisen jälkeen Nykyinen päätoimi Haluaisi olla 5 vuoden päästä Comparable work positions: graduation, the current situation and 5 years from now, in 2016 After graduation Current position Would like to be 5 years from now
  • 30. 30 36% 34% 37% 25% 25% 26% 39% 41% 37% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2016 2011 2005 Do you want to work for your current employer in 5 years time? yes no I don't know 1/3 of the respondents want to work in five years' time for the same employer
  • 31. 31 10% 8% 11% 90% 92% 89% 0% 20% 40% 60% 80% 100% 2016 2011 2005 Have you worked abroad after your graduation? yes no 69% 17% 12% 13% 0% 20% 40% 60% 80% operational level job managerial level job expert jobs other What types of jobs have you done abroad? The share of the employes working abroad remained the same at 10%
  • 32. 32 23% 15% 25% 36% 25% 32% 17% 28% 21% 9% 23% 10% 15% 9% 12% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2016 2011 2005 How likely you will work abroad during your career? very unlikely somewhat unlikely possibly very likely I don't know More than half of the respondents considered unlikely to work abroad during their careers
  • 33. 10.11.2006Malli kalvopohjasta 33First job titles after graduation (2016 results)
  • 34. 34 Bachelor of job titles in the current work (results of 2016)
  • 35. 35 Comes with task titles that received more than 5 mention Bachelor of Hospitality dream jobs in 5 year’s time (results of 2016)
  • 36. 36 Unemployment and layoffs 79% 17% 3% 89% 10% 1% 84% 16% 1% 0% 20% 40% 60% 80% 100% no yes, unemployed yes, laid off Have you been unemployed or laid off in the past 12 months? 2016 2011 2005 During the past year, the percentage of unemployed or laid off was clearly higher than in the survey years 2005 and 2011.
  • 37. According to the study in 2016 fewer people worked overtime of 25 hours or more in a week. And while the amount of overtime is less, the request to do overtime has remained pretty much the same as previous years. 60% did overtime, of which 75% didn’t get paid for 37 Overtime 60% 40% 44% 28% 12% 5% 3% 2% 65% 35% 42% 28% 13% 5% 4% 8% 66% 34% 31% 31% 16% 5% 5% 12% 0% 20% 40% 60% 80% Yes No How many hours a week? 1 – 4 h 5 - 9 h 10 - 14 h 15 - 19 h 20 - 24 h 25 h or more Have you worked overtime in the past 3 months? 2016 2011 2005
  • 38. Attitudes towards entrepreneurship are quite positive. 38 5. Bachelor of Hospitality Management and Entrepreneurship 38% 36% 6% 2% 2% 17% 43% 45% 7% 6% 0% 20% 40% 60% I am not I consider it as possible I am planning to I am already part-time entrepreneur I am already an entrepreneur I don't know Are you interested in becoming an entrepreneur? 2016 2011 vuonna 2016Year 2016 36% considered entrepreneurship as a possibility
  • 39. 39 Why are you not interested in entrepreneurship? 'Bad experiences and perception” (2016) Too much bureaucrac y Current work wage is rewarding Too high risks Laborious Lack of person- specific capabilities The general economic situation unfavorable ”Binding nature, too much time” ” Advanced age, does not fit the nature, not the courage or interest in, not a business idea”
  • 40. 6. Bachelor of Hospitality Management remuneration In 2016 the average monthly paycheck came to 2877 €
  • 41. 41 7% 13% 25% 19% 16% 19% 7% 15% 25% 20% 12% 21% 0% 10% 20% 30% Under 1500 euros 1500-2000e 2001-2500e 2501-3000e 3001-3500 e Over 3500 euros 2016 2011 (amended in 2015 ) Note: The calculation of the maximum salary is 10 000 € / month. 2877 2600 2934 2735 2549 0 2,000 4,000 Average (2016/2011: -2 %) Median (2016/2011: -5 %) Euroa 2016 2011 (amended in 2015) 2005 (amended in 2015) Principal occupation from euro-denominated income. Earnings for regular working hours before withholding tax (gross revenue)
  • 42. 42 18% 40% 25% 12% 4% 15% 41% 27% 11% 6% 0% 10% 20% 30% 40% 50% Under 1500 euros 1500-2000e 2001-2500e 2501-3000e Over 3000 euros What was the principal occupation from your net salary? 2016 2011 (amended in 2015) Note: The calculation of the maximum salary is 10 000 € / month The principal occupation of net salary / month. Regular working hours earnings after tax (net income =) 2002 1900 2086 2051 1829 0 1,000 2,000 3,000 Average (2016/2011: -4 %) Median (2016/2011: - 7 %) Euros 2016 2011 (amended in 2015) 2005 (amended in 2015)
  • 43. 43 1% 8% 22% 23% 18% 27% 1% 8% 23% 27% 19% 22% 0% 10% 20% 30% Under 1500 euros 1500-2000e 2001-2500e 2501-3000e 3001-3500 e Over 3500 euros 2016 2011 (amended in 2015) 3214 3000 3270 3156 2942 0 2,000 4,000 Average (2016/2011: -2%) Median (2016/2011: -5 %) Euros 2016 2011 (amended in 2015) 2005 (amended in 2015) What would be an appropriate amount of gross salary (= salary before withholding tax) in the current work tasks?
  • 44. 44 56% 21% 20% 4% 29% 29% 25% 18% 0% 20% 40% 60% 0 euros 1-50 euros 51-500 euros Yli 500 euros fringe benefits received from principal occupation From the total taxable value 2016 2011 (amended in 2015) Fringe benefits and overtime pay from one's main job 75% 18% 6% 67% 25% 8% 0% 10%20%30%40%50%60%70%80% 0 euros 1-500 euros Yli 500 euros Compensation and salaries of main job overtime 2016 2011 (amended in 2015)
  • 45. 45 25% 37% 29% 67% 59% 68% 2% 6% 4% 4% 0% 20% 40% 60% 80% 100% 2016 2011 2005 Is the incentive (bonus) part of pay system? yes no another don't know 47% 50% 44% 53% 50% 56% 0% 20% 40% 60% 80% 100% 2016 2011 2005 Is salary coresponding to your education? 11% 12% 14% 89% 88% 86% 0% 20% 40% 60% 80% 100% 2016 2011 2005 Do you have additional income (apart from salary)? 38% 50% 47% 53% 50% 53% 8% 0% 20% 40% 60% 80% 100% 2016 2011 2005 Are your current tasks appropriately remunerated? Information about remuneration in 2016, 2011, 2005
  • 46. 46 7. Bachelor of Hospitality Management skills Intuition, knowledge of human nature and versatility are necessary Bachelor of Hospitality Management is a customer service and understanding leadership and business chameleon
  • 47. 47 The main areas of expertise in 2016 from word cloud (aprox.=704)
  • 48. 1. Generic competences Management of their own work and self- direction  A fundamental focus – prioritising  Planning, organization and coordination ability  Problem solving skills  Large assemblies management  Management knowledge, evaluation and application 48 Most important competences in 2016 (aprox.=704) 2. Most often mentioned personal characteristics : service orientation, readiness for change, perseverance, empathy, accuracy, diligence, flexibility, oper- ation, accuracy, agility, analytical, fast absorptive capacity, endurance, and concentration under stress,
  • 49. 49 3. Bachelor of Hospitality Management expertise • Customer Service Skills, as well as interaction and communication skills, language skills • Human resource management, especially in coaching leadership skills : Know your skills and social intelligence: sensitivity, humanity, the situation sensitivity, empathy, presence Motivation and encouragement Delegation of work and responsibility • System expertise Computer skills: cash, booking, ordering and inventory management systems and, in particular Excel spreadsheet skills • In the field of legislation: knowledge of laws: laws, statutes, regulations, administrative rules (in particular, employment law, contract law etc.) • Concrete manual skills and product knowledge • Business-know-how • In addition, others mentioned were pedagogical expertise, guidance and coaching Most important compteneces in 2016 (aprox.=704)
  • 50. 50 BEST ESTIMATES GIVEN BY BACHELORS OF HOSPITALITY MANAGEMENT service skills, language skills, communication and interaction skills, business skills, self-management and development as well as international and cultural competence. CRITICAL ESTIMATES GIVEN Design, aesthetics, service design expertise, purchasing- and logistics know-how and security expertise. Professional development during work life (aprox.=853, 2016)
  • 51. 51 8. Bachelor of Hospitality Management awareness and development ideas Bachelor or Hospitality Management Degree is known in working life at the moment very or fairly-well according to 49% of the respondents. Bachelor of Hospitality Management (Master’s Degree) - brand awareness is clearly weaker, very or fairly well known in employment, according to 17% of respondents.
  • 52. What is more to BoHM? (aprox=456,2016) ”Hospitality Management Degree should add virtual and hands-on instruction, internationalization and make even more closely with the world of work in the field.
  • 53. 53 Bachelor of Hospitality Management and working life 2026 (aprox=456, 2016) ” Unique, customer service, and emphasis on the importance of client encountering.” ” Management is based on knowledge, trust and appreciation.” ” Some of the tasks are automated.” ” Micro- entrepreneurship is increasing.” ” Work is moving, multi-dimensional. The biggest challenges relate to the sense of information security and community work community.” ” An unbiased is an important factor.” ” High-speed variability and decision-making responsibility and safety.” ”Various service functions are merging.” In the future there is a need for more flexibility and agility, enthusiasm, anticipation skills, customer literacy, digital service and experience the world as well as the overall management and motivational skills and remote management.
  • 54. 54 9. Summary of the 2016 survey Typical Bachelor of Hospitality According to findings in 2016 Studying full time (day) Most often study their degrees in: Jyväskylä Savonlinna Mikkeli Lahti Helsinki Tampere STUDYING According to Population Register center about 30% of residents come from Southern Finland 50% were in full time employment before graduation. Half graduate within 3-4 years Masters in often completed in 2-3 years. ¼ completes it in less than 2 years 1/3 wants to continue working for the same employer in next 5 years 36% considers possibility to become entrepreneur 90% of respondents did not work abroad after graduation, but every fourth keeps it as possibility for career advancement FUTUREANDKNOW-HOW About half were satisfied with wages Gross monthly earnings for regular working hours 2877 €, 2600 € is median REMUNERATION Bachelor of Hospitality Management degree provides the best service, communication, and interaction skills and business know-how In the future need for more flexibility and agility, enthusiasm, anticipation skills, customer literacy, digital services and experience to manage the whole world, as well as expertise in motivating and individual leadership know- how THEEMPLOYMENTSITUATION Most common employment sectors were restaurant, accommodation, education and training sectors as well as food service and trade sector 30-40 years old Under 30 years old 67% did not fall within the scope of the incentive pay system 60% did over time of which 75% didn’t receive monetary compensation 89% doesn’t have secondary income of the respondents were woman 83% Worked in the capital's metropolitan area in economic sector From one work to another on a permanent full-time employment Works in private sector Were subordinates The median duration of the current main occupation of the employment relationship 5% unemployed and 4% studying Have not been unemployed or laid off during the past year 4y 6m
  • 55. 55 10. What do the results mean? • Bachelor of Hospitality Management are employed quite well despite the economic situation (Finland medium, Statistics Finland 2016). • Only 9% of Hospitality Managers are in fixed-term employment in 2016 (fixed-term employment in Finland for about 12-18% of employment relationships, Findicator 2016). • According to the study in 2016, 85% of the respondents got into employment immediately after graduation or the year after completion of the Bachelor of Hospitality Management Degree Programme (the corresponding figure for all Finnish UAS's 80%, the Board of Education 2014). • According to the study men and women pay is clearly different, with favour The research report is published in the autumn of 2016 the Haaga- Helia University of Applied Sciences publication. Results give wider picture and perspective.
  • 56. 56 10. What the results mean? • It seems that the development of Bachelor of earned income has not kept quite general wage increase in speed, according to the results in 2016 study. (Wage and salary earners had a median income 2015 2963 € in Finland According to Statistics Finland. According to the research median income was € 2600 in 2011 and 2016.) This will, however, take into account the fact that median salary is the regular average earnings excluding bonus and overtime pay. • Year 2016 results was a large variation in respect of pay: 30% of respondents earning more than € 3001 and 18% less than € 2000. However, the majority of respondents (38%) earned 2001-3000 euros, which holds the average value of less than EUR 3000. • About half of the Bachelor of Hospitality Management were dissatisfied with their wages for all survey years. Wishful pay was almost 400 € / month more of 2016 according to the results. In general, women (80% of respondents) are less satisfied with their pay than men (three decades of The research report is published in the autumn of 2016 the Haaga- Helia University of Applied Sciences publication. Results give wider picture and perspective.
  • 57. 57 • Petteri Ohtonen, Project Manager: petteri.ohtonen@haaga-helia.fi • Kristiina Adamsson, Research and Development Lecturer: kristiina.adamsson@haaga-helia.fi • Jukka Väyrynen, Career and Recruitment Project Manager: jukka.vayrynen@haaga-helia.fi Lisätietoja ja tutkimuksen esittelyt