Mastering Vendor Selection and Partnership Management
Bachelor of hospitality management at work 2005, 2011 and 2016
1. 10.11.2006Malli kalvopohjasta
1
Bachelor of Hospitality
Management at work
Research: Kristiina Adamsson, Petteri Ohtonen, Emmi Lehtinen ja Jukka Väyrynen. Drawings: Jukka Fordell.
Translation to English: Violeta Salonen
Bachelor of Hospitality Management
(UAS) and (Higher UAS) graduates
nationwide wage and employment
survey
2005, 2011 and 2016
2. 1-2. How and why national studies were conducted?
3. Who responded – respondents profile?
4. Where and how Bachelors of Hospitality Management are
working? What kind of jobs?
5. Bachelor of Hospitality Management and Entrepreneurship
6. Bachelor of Hospitality Management and salary
7. Bachelor of Hospitality Management skills
8. Recognition of qualifications and the respondents’
development thoughts
9. Summary: typical Bachelor of Hospitality Management
2016
10. What do the results mean?
2
Contents
3. The research has been done three times by Haaga-Helia AMK and Haaga
alumni in years 2005, 2011 and 2016
Studies have examined professional development of Bachelor of
Hospitality graduates
the employment situation
jobs, job descriptions, and their roles
pay and remuneration forms
current and future skills needs
Survey done through questionnaires (electronic, paper), respondents
about 850-1000 in the survey years 3
What graduates earn, in
what positions they work
and what motivates
them?
1. How nationwide studies were
conducted?
4. Nationwide Bachelor of Hospitality research has not been
completed, so Haaga-Helia AMK has carried out research since
2005
Real-time monitoring information necessary for the development of
Bachelor of Hospitality education and hospitality lobbying. In
addition, the results are used to evaluate the effectiveness and
changes in working life of Bachelor of Hospitality
The results of this study are useful for graduates and current
students studying our degree, companies and employers. 4
2. Why research Bachelor of
Hospitality?
5. 30.9.2016Restonomien palkka- ja
työllisyystutkimus 2016
5
2016 2011 2005
Time of data collection April-May June-August June-August
Target group 2000-2016
graduates
1994-2011
graduates
1994-2005
graduates
Graduates information Permission
research given by
UAS
Permission
research given by
UAS
Permission
research given by
UAS
Graduates source address Population register
center
Population
register center
Population
register center
Number of surveys sent 13 056 5300 4200
Number of respondents 858 1060 1042
Return % 15% 20% 25%
Number of research permits
gives by AMK
13 pcs 4 pcs 9 pcs
Data collection method Electronic
questionnaire
Paper and
electronice
questionnaire
Paper
questionnaire
Analysis tool Excel, Webropol, Excel Excel
2016, 2011 and 2005 implementations
6. 6
Implementation of the 2016 survey
Time of data
collection:
April-May
Target group:
2000-2016
graduates
Graduates info:
Permission research
given by UAS
Graduates source
address:
Population register center
Questionnaires
sent:
5300 pcs
Respondents:
858 pcs
Number of
research
permits
gives by
AMK
Data
Collection
method:
Electronic
questionnai
re
Analysis
tool:
Excel &
Webropol
13 pcs
Respon
dents
rate:
7. 7
Comparability and reliability of the various studies over
the years
The results for 2005 and 2011 are very comparable (respondents have
the same type of demographic and the main data collection tool was
paper-based postal survey).
In 2016 the comparability with previous years has indicative differences
in the data collection and electronic research data structure. Some
points apply only to the 2016 results.
• Reliability: The 1000 single person sample survey margin of error is
maximum +/- 3 percentage points in either direction, depending on the
response rate.
10. 10
10%
40%
30%
19%
24%
48%
23%
6%
0% 20% 40% 60%
Lower BoH (aprox=840)
2016-2015
2014-2010
2009-2005
2004-2000
Higher BoH (aprox=84)
2016-2015
2014-2010
2009-2005
2004-2000
Graduation year 2016
25%
42%
22%
11%
3%
23%
55%
19%
0% 20% 40% 60%
Under 2 years
2-3,0 years
3,1-4 years
Over 4 years
Study length 2016
Higher BoH Lower BoH
Graduation year and the duration of
their studies 2016
12. 12
73%
24%
2%
1%
72%
25%
1%
1%
77%
3%
21%
1%
0% 20% 40% 60% 80% 100%
day study
evening study,
blended learning
continuing
education
other type
How did you study to become
BoH?
2016
2011
2005
Year 2016
Day student
shares have
remained the
same in different
years
Study type
Studied full-
time day
studies
13. 13
28%
22%
16%
7%
6%
5%
2%
2%
2%
1%
1%
13%
27%
25%
12%
9%
4%
1%
3%
0%
0%
1%
19%
26%
23%
10%
3%
0% 10% 20% 30%
Tourism (Finnish speaking)
Service Management (Finnish speaking)
Hotel and Restaurant Management
(Finnish)
Tourism Management (Finnish speaking)
Hotel, Restaurant and Tourism
Management (Finnish)
Hospitality Management Master of
Business Administration (Finnish)
Hotel and Restaurant Sector (chef)
(Finnish)
degree programme in hotel, restaurant
and tourism management (English)
utbildningsprogrammet för turism
(Swedish)
degree programme in facility
management
Tourism (Master Degree)
In which Hospitality Management Degree
Programme did you study?
2016
2011
2005
Respondents
education by
program
14. 14
Breakdown of Hospitality Management graduates upto
2016 according to the Finnish Population Register Center
• Between years 2000-
2015 15 096 students
graduated from
Hospitality Management
• 3% of the
graduates,from all years
combined, are living
abroad
• 85% are women and
15% men Graduates home municipalities
15. 15
4. Where and how Bachelors of Hospitality
Management are working? What kind of tasks?
16. 16
24%
16%
13%
11%
9%
7%
7%
5%
4%
3%
3%
3%
3%
3%
2%
2%
2%
0% 10% 20% 30%
Restaurant industry (bars, cafes, restaurants,…
Hospitality (hotels, other accommodation)
Education and training
Food service industry (eg. Large kitchen)
Trade field
Transport, Transportation, Logistics
Sales, Marketing, Communications
Cleaning and real estate services
Trade fair, congress and conference services
Arts, entertainment, recreation
Services for business
Health and Social Services
Industrial Field
Tourism Public Sector
Event Organizer Services
Wellness services (e.g. Spas, etc.)
Information, communication
Other under 2%
Bachelor of Hospitality
employers' sectors in
2016
The most common: catering,
accommodation, teaching and
education, as well as food service
and trade sector
17. 17
In which other sectors Bachelors of Hospitality
Management are finding employment? Examples
Finance and
insurance
Car dealers
TechnologyOrganizations, politics,
government deparment
Interpreting
services
Military
Church,
congregation Library sectorEntrepreneurship and
industrial services
Energy sector
Media
Real estate
Shipping
services
Food industry
19. 19
How long do graduate’s stay
at their job?
20%
32%
32%
15%
20%
31%
38%
11%
0% 10% 20% 30% 40%
Under
1 year
1-3 -
years
4-10 -
years
Over
10
years
What is the current duration of employment?
2016
2011
Year 2016
The average time
spent in an
employment
relationship
4y 6m
20. 20
62%
9%
9%
6%
5%
4%
1%
1%
68%
6%
9%
6%
2%
2%
3%
1%
63%
5%
15%
7%
2%
2%
3%
1%
0% 20% 40% 60% 80%
working for somebody else in full
time position
working for somebody else in
part-time position
working for somebody else in
temporary full time position
maternity, paternity, or parental
leave
unemployed
studying
entrepreneur
working as free lance/outsourced
2016
2011
2005
Work situations for Bachelor of Hospitality Management
graduates.
Year 2016
Working for
somebody
else in full
time position
21. 56%
24%
13%
11%
2%
11%
0% 20% 40% 60%
lack of full time
employment
studying at the same time
suits me to work less/I
desire to work less
children or relatives will
health reasons
other reasons
Reasons for being in part-time
employment?Reasons for
working part –time
in 2016
Other causes
were e.g. student
or child-care
leave,
entrepreneurship,
and the lay-off
23. 23
50%
12%
10%
7%
3%
3%
3%
1%
1%
2%
7%
65%
13%
8%
4%
2%
1%
1%
1%
1%
1%
5%
53%
16%
11%
5%
2%
2%
2%
1%
1%
0%
6%
0% 20% 40% 60% 80%
in the time of graduation I was
already in full time employment
immediately after graduation
within 1 - 3 months
within 4 - 6 months
within 7 - 9 months
within 10 - 12 months
within 1,1 - 1,5 years
within 1,6 - 2 years
within 2,1 - 3 years
within 3,1 years
still not in full time employment
When have you obtained a job after graduation?
2016
2011
2005
Employment in a
full time position
72% of Bachelor of
Hospitality Management
graduates were
employed within 3
months of the
graduation(2016)
24. 24
2016
• Työn sisältö, mielenkiintoiset,
haasteelliset työtehtävät
• Työn jatkuvuus, vakinaisuus
• Työpaikan sijainti
• Kehittymis- ja
koulutusmahdollisuudet
• Etenemismahdollisuudet,
(yleneminen, esimiestehtävät)
• Joustavat työajat
• Palkkaus
2011
• Arvostettu toimenkuva
• Etenemismahdollisuudet
(yleneminen, esimiestehtävät)
• Joustavat työajat
• Kehittymis- ja koulutus-
mahdollisuudet
• Mahdollisuus vaikuttaa
toimenkuvaan
• Palkkaus
• 7. Työn jatkuvuus, vakinaisuus
The main job selection criteria for 2016 and 2011
What motivates
Bachelor of
Hospitality
graduates?
Job content Job content
Permanent job,
continuation
Job
characteristics
Work location Work location
Development and
training
opportunities
Salary
Career opportunities Promotion
Flexible working hours
Working hours
Salary
The opportunity to influence has the
responsibility and freedom
25. 25
In 2016, 11 percentage
more of Bachelor of
Hospitality
Management graduates
have been employed
through the
employment office than
in 2011 and 2005
22%
20%
19%
18%
9%
8%
8%
7%
4%
3%
1%
1%
1%
6%
23%
16%
8%
14%
12%
10%
13%
8%
3%
3%
1%
1%
5%
25%
25%
8%
13%
18%
14%
3%
1%
7%
0% 20% 40%
employer offered a job
I contacted employer directly
through unemployment office
with help of relations (family/friends)
through job advertisement
through electronic job search…
through work placement/thesis of the…
through web page of employer
through a direct search
through a temporary agency
established own company
through social networks (Facebook,…
I moved services to family business
other
Factors that helped you get current job
2016
2011
2005
28. 28
In 2016, teaching,
managerial and
entrepreneurial
tasks were found
significantly more
interesting than in
previous years.
Bachelor of Hospitality
Management dream
tasks in 5 years time
What kind of tasks would you like to work on in 5 years time?
Operational tasks
Manager level tasks
Leader level tasks
Educational tasks
Entrepreneurial tasks
Expert, designer or
development tasks
Managerial tasks
30. 30
36%
34%
37%
25%
25%
26%
39%
41%
37%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2016
2011
2005
Do you want to work for your current employer in 5 years time?
yes no I don't know
1/3 of the respondents want to work in five years' time
for the same employer
31. 31
10%
8%
11%
90%
92%
89%
0% 20% 40% 60% 80% 100%
2016
2011
2005
Have you worked abroad after your
graduation?
yes no
69%
17%
12%
13%
0% 20% 40% 60% 80%
operational level job
managerial level job
expert jobs
other
What types of jobs have you
done abroad?
The share of the employes working abroad remained the
same at 10%
32. 32
23%
15%
25%
36%
25%
32%
17%
28%
21%
9%
23%
10%
15%
9%
12%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2016
2011
2005
How likely you will work abroad during your career?
very unlikely somewhat unlikely possibly
very likely I don't know
More than half of the respondents considered unlikely to
work abroad during their careers
35. 35
Comes with
task titles that
received more
than 5 mention
Bachelor of Hospitality dream jobs in 5 year’s time
(results of 2016)
36. 36
Unemployment and
layoffs 79%
17%
3%
89%
10%
1%
84%
16%
1%
0% 20% 40% 60% 80% 100%
no
yes, unemployed
yes, laid off
Have you been unemployed or laid off in
the past 12 months?
2016
2011
2005
During the past year,
the percentage of
unemployed or laid
off was clearly higher
than in the survey
years 2005 and
2011.
37. According to the study in
2016 fewer people worked
overtime of 25 hours or
more in a week. And while
the amount of overtime is
less, the request to do
overtime has remained
pretty much the same as
previous years.
60% did
overtime, of
which 75%
didn’t get
paid for 37
Overtime
60%
40%
44%
28%
12%
5%
3%
2%
65%
35%
42%
28%
13%
5%
4%
8%
66%
34%
31%
31%
16%
5%
5%
12%
0% 20% 40% 60% 80%
Yes
No
How many hours a
week?
1 – 4 h
5 - 9 h
10 - 14 h
15 - 19 h
20 - 24 h
25 h or more
Have you worked overtime in the past 3
months?
2016
2011
2005
38. Attitudes towards
entrepreneurship are
quite positive.
38
5. Bachelor of Hospitality Management
and Entrepreneurship
38%
36%
6%
2%
2%
17%
43%
45%
7%
6%
0% 20% 40% 60%
I am not
I consider it as possible
I am planning to
I am already part-time
entrepreneur
I am already an
entrepreneur
I don't know
Are you interested in becoming an
entrepreneur?
2016
2011
vuonna 2016Year 2016
36% considered
entrepreneurship
as a possibility
39. 39
Why are you not interested in entrepreneurship?
'Bad experiences and perception” (2016)
Too much
bureaucrac
y
Current
work
wage is
rewarding
Too high
risks Laborious
Lack of
person-
specific
capabilities
The general
economic
situation
unfavorable
”Binding nature, too
much time”
” Advanced age, does
not fit the nature, not
the courage or
interest in, not a
business idea”
40. 6. Bachelor of Hospitality Management
remuneration
In 2016 the
average monthly
paycheck came to
2877 €
41. 41
7%
13%
25%
19%
16%
19%
7%
15%
25%
20%
12%
21%
0% 10% 20% 30%
Under 1500
euros
1500-2000e
2001-2500e
2501-3000e
3001-3500 e
Over 3500 euros
2016 2011 (amended in 2015 )
Note: The calculation of the maximum salary is 10 000 € / month.
2877
2600
2934
2735
2549
0 2,000 4,000
Average
(2016/2011:
-2 %)
Median
(2016/2011:
-5 %)
Euroa
2016
2011 (amended in 2015)
2005 (amended in 2015)
Principal occupation from euro-denominated income. Earnings for
regular working hours before withholding tax (gross revenue)
42. 42
18%
40%
25%
12%
4%
15%
41%
27%
11%
6%
0% 10% 20% 30% 40% 50%
Under 1500
euros
1500-2000e
2001-2500e
2501-3000e
Over 3000
euros
What was the principal occupation from your net salary?
2016 2011 (amended in 2015)
Note: The calculation of the maximum salary is 10 000 € / month
The principal occupation of net salary / month.
Regular working hours earnings after tax (net income =)
2002
1900
2086
2051
1829
0 1,000 2,000 3,000
Average
(2016/2011: -4 %)
Median
(2016/2011: - 7 %)
Euros
2016
2011 (amended in 2015)
2005 (amended in 2015)
43. 43
1%
8%
22%
23%
18%
27%
1%
8%
23%
27%
19%
22%
0% 10% 20% 30%
Under 1500
euros
1500-2000e
2001-2500e
2501-3000e
3001-3500 e
Over 3500
euros
2016 2011 (amended in 2015)
3214
3000
3270
3156
2942
0 2,000 4,000
Average
(2016/2011: -2%)
Median
(2016/2011: -5
%)
Euros
2016 2011 (amended in 2015)
2005 (amended in 2015)
What would be an appropriate amount of gross salary (= salary
before withholding tax) in the current work tasks?
44. 44
56%
21%
20%
4%
29%
29%
25%
18%
0% 20% 40% 60%
0 euros
1-50 euros
51-500
euros
Yli 500
euros
fringe benefits received from principal occupation
From the total taxable value
2016 2011 (amended in 2015)
Fringe benefits and overtime pay from one's main job
75%
18%
6%
67%
25%
8%
0% 10%20%30%40%50%60%70%80%
0 euros
1-500 euros
Yli 500 euros
Compensation and salaries of main job overtime
2016 2011 (amended in 2015)
45. 45
25%
37%
29%
67%
59%
68%
2%
6%
4%
4%
0% 20% 40% 60% 80% 100%
2016
2011
2005
Is the incentive (bonus) part of pay system?
yes no another don't know
47%
50%
44%
53%
50%
56%
0% 20% 40% 60% 80% 100%
2016
2011
2005
Is salary coresponding to your education?
11%
12%
14%
89%
88%
86%
0% 20% 40% 60% 80% 100%
2016
2011
2005
Do you have additional income (apart from
salary)?
38%
50%
47%
53%
50%
53%
8%
0% 20% 40% 60% 80% 100%
2016
2011
2005
Are your current tasks appropriately
remunerated?
Information about remuneration in
2016, 2011, 2005
46. 46
7. Bachelor of Hospitality Management
skills
Intuition,
knowledge of
human nature
and versatility
are necessary
Bachelor of
Hospitality
Management is a
customer service
and
understanding
leadership and
business
chameleon
48. 1. Generic competences
Management of their own work and self-
direction
A fundamental focus –
prioritising
Planning, organization and
coordination ability
Problem solving skills
Large assemblies management
Management knowledge,
evaluation and application
48
Most important competences in 2016 (aprox.=704)
2. Most often mentioned
personal characteristics :
service orientation, readiness for
change, perseverance, empathy,
accuracy, diligence, flexibility, oper-
ation, accuracy, agility, analytical, fast
absorptive capacity, endurance, and
concentration under stress,
49. 49
3. Bachelor of Hospitality Management expertise
• Customer Service Skills, as well as interaction and communication skills, language skills
• Human resource management, especially in coaching leadership skills :
Know your skills and social intelligence: sensitivity, humanity, the situation sensitivity, empathy,
presence
Motivation and encouragement
Delegation of work and responsibility
• System expertise
Computer skills: cash, booking, ordering and inventory management systems and, in particular
Excel spreadsheet skills
• In the field of legislation: knowledge of laws: laws, statutes, regulations,
administrative rules (in particular, employment law, contract law etc.)
• Concrete manual skills and product knowledge
• Business-know-how
• In addition, others mentioned were pedagogical expertise, guidance and coaching
Most important compteneces in 2016 (aprox.=704)
50. 50
BEST ESTIMATES GIVEN BY BACHELORS OF HOSPITALITY
MANAGEMENT
service skills, language skills, communication and
interaction skills, business skills,
self-management and development as well as
international and cultural competence.
CRITICAL ESTIMATES GIVEN
Design, aesthetics, service design expertise,
purchasing- and logistics know-how and
security expertise.
Professional development during work life
(aprox.=853, 2016)
51. 51
8. Bachelor of Hospitality Management
awareness and development ideas
Bachelor or Hospitality Management Degree is known in
working life at the moment very or fairly-well according to
49% of the respondents. Bachelor of Hospitality
Management (Master’s Degree) - brand awareness is
clearly weaker, very or fairly well known in employment,
according to 17% of respondents.
52. What is more to BoHM?
(aprox=456,2016)
”Hospitality Management
Degree should add virtual
and hands-on instruction,
internationalization and
make even more closely
with the world of work in
the field.
53. 53
Bachelor of Hospitality Management and working life
2026 (aprox=456, 2016)
” Unique, customer
service, and emphasis
on the importance of
client encountering.”
” Management is
based on
knowledge, trust
and
appreciation.”
” Some of the
tasks are
automated.”
” Micro-
entrepreneurship
is increasing.”
” Work is moving,
multi-dimensional. The
biggest challenges
relate to the sense of
information security
and community work
community.”
” An unbiased is an
important factor.”
” High-speed variability
and decision-making
responsibility and safety.”
”Various service
functions are merging.”
In the future there is a need for
more flexibility and agility,
enthusiasm, anticipation skills,
customer literacy, digital service
and experience the world as well
as the overall management and
motivational skills and remote
management.
54. 54
9. Summary of the 2016 survey
Typical Bachelor of Hospitality
According
to findings
in 2016
Studying
full time
(day)
Most often study
their degrees in:
Jyväskylä
Savonlinna
Mikkeli
Lahti
Helsinki
Tampere
STUDYING
According to Population
Register center about
30% of residents come
from Southern Finland
50% were in full time employment before graduation.
Half graduate within 3-4 years
Masters in often completed in 2-3
years. ¼ completes it in less than 2
years
1/3 wants to continue working
for the same employer in next 5
years
36% considers
possibility to
become
entrepreneur
90% of respondents did not
work abroad after graduation,
but every fourth keeps it as
possibility for career
advancement
FUTUREANDKNOW-HOW
About half
were
satisfied
with
wages
Gross
monthly
earnings
for regular
working
hours 2877
€, 2600 €
is median
REMUNERATION
Bachelor of Hospitality
Management degree
provides the best service,
communication, and
interaction skills and
business know-how
In the future need for more
flexibility and agility,
enthusiasm, anticipation
skills, customer literacy,
digital services and
experience to manage the
whole world, as well as
expertise in motivating and
individual leadership know-
how
THEEMPLOYMENTSITUATION
Most common employment
sectors were restaurant,
accommodation, education
and training sectors as well
as food service and trade
sector
30-40
years old
Under 30
years old
67% did not fall
within the scope
of the incentive
pay system
60% did over
time of which
75% didn’t
receive
monetary
compensation
89%
doesn’t
have
secondary
income
of the respondents
were woman
83%
Worked in the
capital's metropolitan
area in economic
sector
From one work to
another on a
permanent full-time
employment
Works in private
sector
Were
subordinates
The median duration
of the current main
occupation of the
employment
relationship
5% unemployed
and 4%
studying
Have not been
unemployed or
laid off during
the past year
4y 6m
55. 55
10. What do the results mean?
• Bachelor of Hospitality Management are employed quite well despite the
economic situation (Finland medium, Statistics Finland 2016).
• Only 9% of Hospitality Managers are in fixed-term employment in 2016
(fixed-term employment in Finland for about 12-18% of employment
relationships, Findicator 2016).
• According to the study in 2016, 85% of the respondents got into
employment immediately after graduation or the year after completion of
the Bachelor of Hospitality Management Degree Programme (the
corresponding figure for all Finnish UAS's 80%, the Board of Education
2014).
• According to the study men and women pay is clearly different, with favour
The research report is published in the autumn of 2016 the Haaga-
Helia University of Applied Sciences publication. Results give wider
picture and perspective.
56. 56
10. What the results mean?
• It seems that the development of Bachelor of earned income has not kept
quite general wage increase in speed, according to the results in 2016
study. (Wage and salary earners had a median income 2015 2963 € in
Finland According to Statistics Finland. According to the research median
income was € 2600 in 2011 and 2016.) This will, however, take into account
the fact that median salary is the regular average earnings excluding bonus
and overtime pay.
• Year 2016 results was a large variation in respect of pay: 30% of respondents
earning more than € 3001 and 18% less than € 2000. However, the majority
of respondents (38%) earned 2001-3000 euros, which holds the average
value of less than EUR 3000.
• About half of the Bachelor of Hospitality Management were dissatisfied
with their wages for all survey years. Wishful pay was almost 400 € / month
more of 2016 according to the results. In general, women (80% of
respondents) are less satisfied with their pay than men (three decades of
The research report is published in the autumn of 2016 the Haaga-
Helia University of Applied Sciences publication. Results give wider
picture and perspective.
57. 57
• Petteri Ohtonen, Project Manager:
petteri.ohtonen@haaga-helia.fi
• Kristiina Adamsson, Research and
Development Lecturer:
kristiina.adamsson@haaga-helia.fi
• Jukka Väyrynen, Career and
Recruitment Project Manager:
jukka.vayrynen@haaga-helia.fi
Lisätietoja ja tutkimuksen
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