This PPT presents analysis of Nikon's Cheat-sheet campaign done on social media platforms like Twitter and Facebook. The presentation also incorporates the ideas by which Nikon would have implemented the campaign in a better way.

1. A Shortcut to capture a perfect picture of any given genre
Submitted
By
Group -17

2. Kratika Saxena
FT153052
Sukriti Sinha
FT154029
Swati Malik
FT151062
Atul Singh
FT151062
Krunal Kapadia
FT152050
Tushank
Sharma
FT151061
Prateek
Varshney
FT151081
Sayantan
Dutta
FT152092
Swagatam Basu
FT153061
Debangan
Kar
FT151096
TEAM

3.  To create a unique & meaningful content that is
shareable.
 To create content that can go viral.
 Targeting the amateur/beginners and informing them
about the basic photography settings that they can
do on a manual mode to achieve a perfect shot of a
given genre.
 Breaking the clutter of informative photography
content strategies.

4.  8.4 M followers of Nikon
 Affiliations to professional photography sites like
“cameratips.com” “digitalcameraworld.com” and “lifehack.org”
 Camera professionals like Moose Winans
 They made different cheat sheets for different situations like
different life events eg. Weddings,birthdays etc..
 They never interacted with other photographic channels
 Started various hashtag campaigns like #PowerYourClicks,
#UnseenIndia
 Started Nikon School DSLR Tutorials in various languages
 Started campaigns like infrared photography, Family Potrait
Campaign, Home Studio Concept
 Total 8 Lacs Unique Reach achieved organically (Including
both Facebook Pages & one Twitter Profile).

5.  No campaign on “youtube.com”
 Only 20 posts on Instagram with hashtag NikonCheat
 Engagement was low
 Response rate was catastrophic (4%)
 Response Time- Average (2969 mins)
 PTAT-197532

9. https://www.youtube.com/watch?v=bF
batsu-o1Q

10.  When sharing a cheat sheet it is very
important to share the reference image for
the users to understand and compare their
performance.

11.  #ThisIsIt
 #Done