communication , MBA , fisat, mg, 1st year , press , 1st semester , 13 slides ,

1. Press Releases
BY Abhinav kp

2.  PRESS RELEASE are those reports which are prepared
by the company itself .
 They are written to inform the public about the
important events occurring within a company or
industry like change of M.D , declaration of dividends,
etc.
 They publicize the company and create positive
impression in the minds of the readers.
WHAT IS A PRESS RELEASE

3.  Press Release are usually confused with Press Reports
 Press Reports are written by the correspondent of
newspaper whereas press release is prepared by the
company itself.
 In the case of Press Reports, the correspondent
covers the events , analyses them and writes them in
his own words.
Press Release / Press Reports … are
they the same ?????

4.  The purpose of a press release is to inform the public through
media.
 As press release are read by the general public, it is essential
to design the information with human interest so it should
suit the wavelength of masses and appear interesting

5. 1. Interesting to reader : it should not only stress basic
information but also create interest among readers
2. Factual Accuracy : every statement of the press
release should be accurate and clear
3. Brevity : press release should be brief as limited
space is allowed for them by the newspaper
ESSENTIALS OF A GOOD PRESS
RELEASE

6. 4. Simple Language : press release should be written in
simple languages easily understandable to masses
5. Five W’s of Journalism :
 WHO
 WHAT
 WHEN
 WHERE
 WHY

10.  PRE – WRITING STAGE
 Decide the theme of the writing
 The information's or facts collected to the theme should be
verified for the accuracy of the message
 Facts to be recorded are searched and established after giving
due consideration to the 5’W of journalism
 Permission of the appropriate authority to release sensitive and
selected information
 Selection of appropriate news paper’s or magazines for
covering press release
STEPS IN WRITING PRESS
RELEASE

11. Writing stage
Focus on the theme of the story so
that its construction should be
marvelous
Be clear in preparing and
presenting the facts
Be specific in narrating the events

12. Rewriting Stage
 In the last stage , press release is
reviewed , revised and rewritten to
ensure that :
Its answers the 5w’s
Language is lively and creative
Contents are concise
Facts are accurate
Matter is free from grammatical nd
spelling errors