The presentation contains the objectives and 22 questions (incldusing ranking of newspapers) for consumer preferences for print media and electronic media.

1. Presented By:

2. QUESTIONNAIRE
CONSUMER PREFERENCES FOR PRINT MEDIA VERSUS
ELECTRONIC MEDIA
Dear respondent,
Thank you for agreeing to take part in this important survey measuring the consumer preference for
print newspaper or e-newspaper. Today we will be gaining your thoughts and opinions for purely the
academic purposes. We would appreciate your taking the time to complete the following survey. It
should take about 5 minutes of your time. Your responses are voluntary and will be confidential.
Responses will not be identified by individual. All responses will be compiled together and analyzed
as a group.
Presented By: riagupta.solan23

3. Objectives of the Study
Primary:
To analyze the customer preference with respect to print
media and electronic media
To find out the potential of the newspaper industry in India
Secondary:
To know customers suggestions and recommendations about
newspapers
To know about the customer satisfaction
Identify the parameters that play a major role in a consumer’s
selection of the e-newspaper
Presented By: riagupta.solan23

4. Presented By: riagupta.solan23

5. Presented By: riagupta.solan23

6. Presented By:
riagupta.solan23

7. Presented By: riagupta.solan23

8. Presented By: riagupta.solan23