This document discusses tackling youth unemployment and literacy issues through mobile education. It notes the growing mEducation market opportunity, key factors driving adoption like new devices and 4G, and opportunities to translate content to other languages. Statistics on education app downloads and the largest opportunity segments are presented. The creator of StudyKit Pro aims to transform learning by creating an effective mobile learning experience that makes learning easier, more engaging and enjoyable.
1. “Tackling youth unemployment and problems with literacy,
through the Revolution in Mobile Education”
Speaker: Tinaye Munonyara
Bio: Creator of StudyKit Pro™
Shell LiveWire Hot 40 Finalist 2012
2.
3. Market Dynamics
Key Facts:
Governments warming up to mEducation
New ways to meet learning needs of the 21st Century
Mobile Apps $38 Bn – $58 Bn market by 2016 with 399% increase expected
mEducation market opportunity to reach USD $70Bn by 2020
Emergence of 4G, new devices, adoption of tablets and cross platform strategies
Developments in SEO and now, the new ASO (App Search Optimisation)
Opportunities to translate content (30% of Internet is English)
The U.S and BRIC Nations are Top Consumers of mEducation
“Mobile Marketing is the most powerful media ever invented” New York Times
4. EXHIBIT 1 : EDUCATION APP DOWNLOADS – BOTH FREE AND PAID – HAVE
GROWN FASTER THAN THE OVERALL MARKET IN THE LAST 3 YEARS
5. EXHIBIT 2: IN LINE WITH THEIR SHARE OF OVERALL SPEND, K-12 AND HIGHER
EDUCATION WILL BE THE BIGGEST OPPORTUNITY SEGMENTS ACROSS THE WORLD
6. What's the story?
“We're not just introducingway to think for learning – ”
we are introducing a new
technology
about learning.
Marc Rosenberg, Mc Graw-Hill Professional
7. StudyKit Pro ™
The Mission is to transform the way young people learn - creating an
effective learning experience that makes their learning easier,
more engaging and more enjoyable!
8. Screenshots
Over 120 pages of practical bite-sized nuggets
Across 7 key topic areas in academic, personal and professional development
11. Product Road Map
Milestones
Launch Digital Product Family of StudyKit™ apps
Build ecosystem around vision : Stakeholders, Strategic Partners and funding
Develop Sponsorship programs for children's education in deprived areas
Upcoming Updates from Beta version
Fun Features and Functions
Advice to manage Dyslexia , Re-usable content , Case studies ,
Accreditation, Feedback loops , Stimulating graphics
High Interactivity, Instructional Design, Practical Exercises
Rewards, Pre & post assessment, Multimedia support
Immersive, personalised and informal learning
Continuous and Just In Time ( anywhere, anytime )
Social learning, Sharing, Group forums,
Cross promoting our future apps and White labelling
12. In Conclusion …
World Wide In-App Adoption among THE 100 MOST GROSSING APPS
Source : Distimo
Editor's Notes
EXHIBIT 1 : EDUCATION APP DOWNLOADS – BOTH FREE AND PAID – HAVE GROWN FASTER THAN THE OVERALL MARKET IN THE LAST 3 YEARS
when looking at aggregated revenue derived from the Top 100 Highest Grossing apps in all countries, total revenue more than tripled over the past two years. The increase was totally attributed to free apps with in-app purchases, which revenue grew from 7% in June 2010 to 68% in June 2012"
