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PUBLIC INTEREST COMMUNICATION 
Best Practice Examples
Over the last 25 years we have created a list of communication campaigns to 
change behavior and attitudes. 
Some of them were awarded: World Health Organizations, Golden Drum Festival, 
the International Public Relation Association and others. 
We are proud of all of them and our teams, because they made a difference.
HEALTH SECTOR: Blood donation
Serbian Ministry of Health & EU 
HEADLINE: 
Your 5 minutes…somebody else’s 
whole life! 
https://www.youtube.com/watch 
?v=-Y7nAVfvwbU
HEALTH SECTOR: Tobacco smoke
Serbian Ministry of Health & EU 
HEADLINE: 
Still smoking? See you soon. 
https://www.youtube.com/watch 
?v=xZQdhhmb9WI
LEGISLATIVE: Law on misdemeanors
Serbian Ministry of Law & USAID 
HEADLINE: 
Abide by the law, support order.
AGRICULTURE & VET: Rabies and classical swine fever 
vaccination campaigns
Serbian Ministry of Agriculture & EU 
HEADLINE: 
Let’s protect the world from 
rabies. 
. 
https://www.youtube.com/watch?v=-pL0NinuaE4
ENVIRONMENT: New law on environment protection
Serbian Ministry of Environment & OSCE 
HEADLINE: 
What kind of food are we eating? 
https://www.youtube.com/watch 
?v=aUum5mHHymQ
GOVERNANCE: Public finance
BIRN & Proconcept 
HEADLINE: 
Shape the budget
DEMOCRACY: Parliamentary election transparency
CeSID & USAID 
HEADLINE: 
So that elections are as clear as 
that. 
https://www.youtube.com/watch 
?v=tfuDO-pg3ZI 
https://www.youtube.com/watch 
?v=hKYZ-AFFv4Y
ENVIRONMENT: Pharmaceutical Waste Disposal
Serbian Ministry of Health & EU 
HEADLINE: 
Don’t delay (dispose) the disposal
HEALTH: National strategy against drugs abuse 
19
Serbian Ministry of Health & EU 
HEADLINE: 
Your No. It changes everything. 
https://www.youtube.com/watch? 
v=-91JKvA-7aY 
https://www.youtube.com/watch? 
v=JNQ8kXWhpzw 
20
Serbian Ministry of Health & EU 
HEADLINE: 
Your No. It changes everything. 
https://www.youtube.com/watch? 
v=-91JKvA-7aY 
https://www.youtube.com/watch? 
v=JNQ8kXWhpzw 
21
HEALTH: Screening 
22
Serbian Ministry of Health & EU 
HEADLINE: 
Who could help you avoid 
cancer? YOU! 
23
24

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