Principles and tools of the social web - An introductory seminar

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Principles and tools of the social web - An introductory seminar

  1. 1. Preface Principles and terms Important technologies/services Applications Problems Sources Principles and tools of the social web An introductory seminar Dr. Konrad U. F¨rstner o February 19th, 2010 @ EBI, Hinxton, UK
  2. 2. Preface Principles and terms Important technologies/services Applications Problems Sources Table of content 1 Preface 2 Principles and terms 3 Important technologies/services 4 Applications 5 Problems
  3. 3. Preface Principles and terms Important technologies/services Applications Problems Sources Table of content 1 Preface 2 Principles and terms 3 Important technologies/services 4 Applications 5 Problems
  4. 4. Preface Principles and terms Important technologies/services Applications Problems Sources Preface You get no handouts as ... we want to save trees ... you will get these slides as a PDF file ... links work pretty bad on paper
  5. 5. Preface Principles and terms Important technologies/services Applications Problems Sources Preface Terms “Social web”, “Web 2.0” (strongly promoted by O’Reilly), “Collaborative web” Very fuzzy definition No big difference to Tim Berners-Lees basic idea of a read-and-write web
  6. 6. Preface Principles and terms Important technologies/services Applications Problems Sources Table of content 1 Preface 2 Principles and terms 3 Important technologies/services 4 Applications 5 Problems
  7. 7. Preface Principles and terms Important technologies/services Applications Problems Sources Everybody can be a sender Improved usability Low technical and financial barriers Easy to use rich desktop-like applications (e.g. due to AJAX)
  8. 8. Preface Principles and terms Important technologies/services Applications Problems Sources User generated content Collaborative creation “Wisdom of crowds” “Crowd-sourcing”
  9. 9. Preface Principles and terms Important technologies/services Applications Problems Sources Network effect More participants = more value per participant
  10. 10. Preface Principles and terms Important technologies/services Applications Problems Sources Reusability / Mash-ups Open standards + APIs The web as platform E.g. RSS “Really Simple Syndication” Content + meta data Makes following and sharing of content easy
  11. 11. Preface Principles and terms Important technologies/services Applications Problems Sources The importance of data ... increases
  12. 12. Preface Principles and terms Important technologies/services Applications Problems Sources Open licenses Classic copyright limits the sharing and extension of cultural goods Creative commons licenses (a.o.) free content ⇒ “Share, Remix, Reuse - Legally”
  13. 13. Preface Principles and terms Important technologies/services Applications Problems Sources Functions/user groups change Many web services / tools are used in a different way and by different people than planned in the beginning
  14. 14. Preface Principles and terms Important technologies/services Applications Problems Sources The long tail Critical mass easier reachable Solutions for niche target groups become feasible
  15. 15. Preface Principles and terms Important technologies/services Applications Problems Sources Folksonomy Social classification and tagging of items
  16. 16. Preface Principles and terms Important technologies/services Applications Problems Sources Social graph Abstraction of human relationships Node - individuals or groups Edges - social relationships like friendships
  17. 17. Preface Principles and terms Important technologies/services Applications Problems Sources Some business models Advertisement Freemium - basic service for free, extras for a fee Trend spotting None - waiting to be bought by big player (e.g. Google)
  18. 18. Preface Principles and terms Important technologies/services Applications Problems Sources Some more recent developments The real-time web Location based services Add-on: combined with augmented reality Semantic markup Data portability / distributed networks
  19. 19. Preface Principles and terms Important technologies/services Applications Problems Sources Table of content 1 Preface 2 Principles and terms 3 Important technologies/services 4 Applications 5 Problems
  20. 20. Preface Principles and terms Important technologies/services Applications Problems Sources Blogs Web log Structure of a blog post Title Author(s) Content Comments Tags/Categories Permalink
  21. 21. Preface Principles and terms Important technologies/services Applications Problems Sources Blogs Blogroll Linkback (Refback/Trackback/Pingback) Example types of blogs Edublog Travelblog Artblog Open lab journal Corporateblog
  22. 22. Preface Principles and terms Important technologies/services Applications Problems Sources Blogs Self-hosted software like Wordpress, Habari Blog services like Blogger.com, Livejournal
  23. 23. Preface Principles and terms Important technologies/services Applications Problems Sources Podcasts Blogs/Feeds that mainly/only link audio or video files
  24. 24. Preface Principles and terms Important technologies/services Applications Problems Sources Wikis Collaborative content generation and management Examples: Wikipedia, Wikitravel
  25. 25. Preface Principles and terms Important technologies/services Applications Problems Sources Social network services Some examples Managing your social graph General: Facebook, Friendster Business: LinkedIn, Xing Science: Nature network, BiomedExperts Hospitality: Couchsurfing, Be Welcome Mobile: Foursquare, brightkite Create your own one: Ning
  26. 26. Preface Principles and terms Important technologies/services Applications Problems Sources Media sharing platforms Images: Flickr, Picasa Videos: YouTube, Vimeo Slides (and publications): e.g. Slideshare, Nature preceedings
  27. 27. Preface Principles and terms Important technologies/services Applications Problems Sources Social tagging URLs: delicious, simpy News: digg, reddit Publications: CiteULike, Connotea
  28. 28. Preface Principles and terms Important technologies/services Applications Problems Sources Microblogging Usually limited number of characters per messages Real-time updates and searches
  29. 29. Preface Principles and terms Important technologies/services Applications Problems Sources Microblogging Best known - Twitter 140 characters per message Tweet, retweets Hashtags Connection not necessarily bidirectional followers and following URL shorteners like bit.ly or is.gd gained popularity
  30. 30. Preface Principles and terms Important technologies/services Applications Problems Sources Aggregators Bundling and sharing of users’ online activities E.g. FriendFeed, Cliqset
  31. 31. Preface Principles and terms Important technologies/services Applications Problems Sources Table of content 1 Preface 2 Principles and terms 3 Important technologies/services 4 Applications 5 Problems
  32. 32. Preface Principles and terms Important technologies/services Applications Problems Sources Source of news Easy individual selection of info streams Social filtering Serendipitous discovery
  33. 33. Preface Principles and terms Important technologies/services Applications Problems Sources Getting solutions Asking question at general or specialized platforms “Dear lazyweb ...” E.g. Aarkvard, Sciencestack
  34. 34. Preface Principles and terms Important technologies/services Applications Problems Sources Knowledge exchange and management E.g. a wiki in an institute E.g. shared link and publication collections in a group
  35. 35. Preface Principles and terms Important technologies/services Applications Problems Sources Building and maintaining communities Spreading news Harvesting feedback and proposals
  36. 36. Preface Principles and terms Important technologies/services Applications Problems Sources Identity building and reputation management For individuals or organisations
  37. 37. Preface Principles and terms Important technologies/services Applications Problems Sources Open Science Publishing raw results Open lab journals
  38. 38. Preface Principles and terms Important technologies/services Applications Problems Sources Table of content 1 Preface 2 Principles and terms 3 Important technologies/services 4 Applications 5 Problems
  39. 39. Preface Principles and terms Important technologies/services Applications Problems Sources Walled gardens and data lock-in Missing data portability Users give rights to the site owner
  40. 40. Preface Principles and terms Important technologies/services Applications Problems Sources Private data, privacy, identity Once in the web - hard to get out again Identity theft
  41. 41. Preface Principles and terms Important technologies/services Applications Problems Sources Community management is tough Critical mass, rules, permissions, work flow, complaints, consensus, vandalism, conflicts, attribution, discussion ...
  42. 42. Preface Principles and terms Important technologies/services Applications Problems Sources Interruptions Frequent notifications = perfect productivity killer Solution: Have fixed times for checking news
  43. 43. Preface Principles and terms Important technologies/services Applications Problems Sources Image sources/attribution http://www.flickr.com/photos/library_of_congress/2179910918/ http://www.flickr.com/photos/calliope/72949751 http://commons.wikimedia.org/wiki/File:Wikinews_Broadcast_Studio.jpg http://commons.wikimedia.org/wiki/File:Criminal_brains.jpg http://www.flickr.com/photos/truthdevelopment/2249491026/ http://www.flickr.com/photosm/stylianosm/3989939286/ http://www.flickr.com/photos/86399392@N00/109404222 http://wiki.creativecommons.org/images/6/62/Creativecommons-informational-flyer_eng.pdf http://www.flickr.com/photos/96302395@N00/2514147406 http://en.wikipedia.org/wiki/File:Long_tail.svg http://www.flickr.com/photos/marksurman/3604105727/ http://www.flickr.com/photos/library_of_congress/2162922839/ http://www.flickr.com/photos/marksurman/3604105727/ http://www.flickr.com/photos/tinfoilraccoon/197640807 http://commons.wikimedia.org/wiki/File:Future73nb.jpg http://www.flickr.com/photos/30360780@N02/3420795034/
  44. 44. Preface Principles and terms Important technologies/services Applications Problems Sources Image sources/attribution http://commons.wikimedia.org/wiki/File:His_Master’s_Voice.jpg http://commons.wikimedia.org/wiki/File:Chiodini_wiki.jpg http://www.flickr.com/photos/library_of_congress/2163151837/ http://commons.wikimedia.org/wiki/File:Burmese_music_casette_tapes,_Yangon,_Myanmar.jpg http://flickr.com/photos/marksurman/3604105727/ http://commons.wikimedia.org/wiki/File:Neuntprotect{grmnU@D1ex{setboxz@ hbox{char127}dimen@-.45exadvancedimen@htz@fontdimen5fontdimen@}accent127 fontdimen5fontgrmnU@Do}penalty@Mhskipz@skipter_gr.jpg http://www.flickr.com/photos/library_of_congress/2179931690/ http://www.flickr.com/photos/bravenewtraveler/2278115499/ http://www.flickr.com/photos/ccacnorthlib/3554628032/ http://commons.wikimedia.org/wiki/File:Team_touching_hands.jpg http://www.flickr.com/photos/fazen/3778408/ http://www.flickr.com/photos/cambodia4kidsorg/3807807369/ http://www.flickr.com/photos/jurvetson/128239619/ http://www.flickr.com/photos/russellbernice/261188642/
  45. 45. Preface Principles and terms Important technologies/services Applications Problems Sources About this document A Created in L TEX using the beamer class, TeX Live, Emacs and gimp. All these programs run on OpenBSD. http://www.latex-project.org http://latex-beamer.sourceforge.net http://www.tug.org/texlive/ http://www.gnu.org/software/emacs http://www.gimp.org/ http://www.openbsd.org Published under the Creative Commons Attribution 3.0 License (*) http://creativecommons.org/licenses/by/3.0/ by Konrad F¨rstner o http://konrad.foerstner.org (*) Excepting the EMBL Logo Document version 1.0 2010/02/19

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